Category: Photography
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Case: The branding and launch of BAUX Acoustic Pulp.
The 2019 Stockholm Furniture & Light Fair opened in February this year in Stockholm, Sweden. It’s one of the most important arenas for global furniture and interior design brands. Thus a very important arena for one of my startups BAUX. When me and my co-founders started BAUX, we had a simple idea; That acoustic materials […]
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Thank you Instagram. Here are 21 personal favorites from my own feed.
My first ever photo published on Instagram June 11th, 2011 I’d like to use todays blogpost to thank the team behind Instagram. I posted my first photo on Instagram June 11th, 2011 about a year after they launched the service. I had taken a look at it earlier but didn’t really have the energy to start posting […]
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Becoming an Ultra Runner?
I’m a ‘challenge-me-kinda-guy’. In 2011 year you might have read my blog post on my Enduro adventure on Gotland. (in English via Google Translate here) It was a blast. Frightening but a blast. It was definitely one of my biggest challenge in my life. Then last year passed without any extreme physical adventures, except for […]
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Why I love surfing
Self portrait from Easky, Ireland in october 2012. More than 20 years ago my good friend Mathias Wiberg asked me if I wanted to tag along to Easky, Ireland and learn how to surf. I was in the middle of my snowboard career and surfing felt like something I really wanted to learn how to […]
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Hello from St Anton and a comment on bringing technology into nature
Me looking into the camera on the top of Valluga before heading down an extrem run. Right now I’m spending four days in heaven. Together with some friends and I’m St Anton skiing some of Europe’s best powder. We got our two mountain guides with us and we’re exploring every part of the
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Case: Let's Bank with Fredrik 'Benke' Rydman and Marginalen Bank.
If you’ve followed this blog and me for a while you know I’ve been heading the work of making one of Sweden’s newest brands come to life – The Marginalen Bank. It’s a fantastic assignment where I’ve together with Caroline Karlström have been given the honor of both creating the actual brand as well as […]
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What's Up?
It is Saturday morning. The summer is slowly coming to an end even though I’m still waking up way to early due to the light. I’ve had the privilege to have quite some time off with my family. Only one project has been running over the summer. My youngest daughter Linn trying out her new […]
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Case ›› Re-branding: Turning A Diving Brand With A Heritage Into A Brand With A Future
Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to work with all aspects of branding and creative communication. A […]
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I miss surfing.
Later this day the river was flooding food from the main land. The sharks ended up chasing me to the beach That is me up there. About to cut back into the white water and sitting on the right, after surf. Below shows me right after dropping in on Uluwatu, one of the worlds finest […]
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Technology democratized creativity
The music industry have for many years kept musicians at an arms length mainly because the hard- and software has been to expensive for the everyday musician to buy. On top of that the record companies has owned distribution and marketing. This way they’ve made sure that they make the big bucks while the actual […]
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On my way home from 6 days on Lanai, Hawaii that changed my life
Me interacting with Mr Dolphin, his friends and family. I have spent the last 6 days on Lanai, Hawaii together with a good friend. We’ve been down here attending Tibco’s yearly conference. He as an employee and me as a guest. The optimum setup for me as I’ve focused more on exploring the island than […]
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This weekend go shopping!
For quite some time now I’ve been thinking about serving you all my favorite style tip. Don’t know why I haven’t taken the time but here we go. There’s a blog out there called the Sartorialist. What began as a way for Scott Schuman to share photos of people that he saw on the streets […]
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Poladroid brings back the Polaroid memories
My first Polaroid with Poladroid If you’re looking to have more than 300000 download a little application of yours. What do you do? Easy. You create a desktop application that allows people to drop their Jpegs onto a little Polaroid camera hovering on your desktop. Then you let people, just like in the old days, […]
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BSmart creates a nice piece for IKEA
A couple of days ago I spotted this TVC above. It made me happy. Simple & informative yet a fun movie that left a positive feeling right behind my nipples. I instantly started to browse the net to get hold of the movie and blog about it. I was kinda sad when I couldn’t find […]
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It's not only a Whale. It's the Right Whale.
Nature. What a thing huh. Found this wonderful image of The Right Whale (Eubalaena glacialis) curiosly swimming around Brian Skerry armed with his camera. And yes. The name of the Whale is actually The Right Whale. National Geographic got the full story. When it comes to whales, the usual photo is a tail whipping through the […]
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Agent Provocateur knows how to tease
Let me make this clear from the beginning. It’s not the product that made me write about the shopping experience. But, I’ll admit that I found the shopping experience because of the product. I’m a fan of usability. What doesn’t work…doesn’t work. However, I’m also a fan of dramatization and communication. This site by Agent […]
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Re-Create Classic Photos using Lego
It’s Saturday and I’m in front of the computer, working and watching Tennis on SVT Live Play. On top of that I’m reading some blogs in my Netvibes account. Found a nice little article on Wired that is worth taking a look at.
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Happy birthday Linn!
Today my youngest daughter Linn is turning 1 year old. Horray, Horray, Horray, Horray!
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Why open API is better than closed
The other day I was showing a friend one of my latest downloads (ShowCam) on my iPhone when this other guy ‘bursted’ – Hey…I don’t get it, all you iPhone owner talk about downloads and how people can build what ever they want for that phone. Well (now with a broad smile) this Nokia of […]
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A new perspective
Found this wonderful photo over at FFFFound. Must have been waiting for a while.
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Leafs identified with Pantone
Chris Glass did the coolest thing last autumn. He patiently picked one leaf after another from one tree to produce this wonderful set of Pantone colors. [singlepic=6,300,] Chris comments: “I’m obsessing over all the maples that are turning slowly this season-their tops red, fading to green. So much that I felt compelled to collect samples […]
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A campaign site for BMW motorrad
BMW Motorrad presents the Beauty and The Beast, all embodied in one terrific creature. Foreign presented the website. BMW Motorrad was ready to prove to the world that German design is in all ways equal to that of their celebrated technological prominence. Combining the true aesthetics of beauty and power, the R 1200 S proves […]