Blog of Johan Ronnestam

Tag: future

  • AI and Chat GPT4. To be or not to be?

    AI and Chat GPT4. To be or not to be?

    Artificial Intelligence (AI) has been progressing at a remarkable pace in recent years, and Chat GPT4, the latest development, is no exception. While some eagerly await its open release, others call for its prohibition. How should we view this emerging technology? As with any innovation, it’s crucial to examine Chat GPT4 critically, considering the ethical […]

  • Ten Principles of Future Branding

    Ten Principles of Future Branding

    The other day I read a great post by Joshua Porter on the Principles of Product Design. It’s an area that I’m very fond of and the post by Joshua was spot on. Then as I’m a fan of Dieter Rams and his Ten Principles for Good Design I decided to write my own ten principles […]

  • Future Office Space? Karim Rashid, Mine and Others Point of View

    Future Office Space? Karim Rashid, Mine and Others Point of View

    Swedens leading property company Vasakronan decided to explore how the office space will look in the future. What role will the workplace play in the future and how will it change due to digitalisation and the behavioural changes in its wake? These were questions they asked Karim Rashid, one of the worlds most renowned Industrial Designers, Swedish […]

  • The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process.   The Ronnestam Prototyping Process The Ronnestam Prototyping Process is based on a combination […]

  • How I would run an advertising agency today to prepare for tomorrow

    We’re in the midst of a paradigm shift. In Sweden and around the world advertising agencies are fighting over clients. As I’m meeting brands both in- and outside Sweden I’m often approached by major brand owners asking me which agency I would recommend. Most of them complain over the fact that the big agencies of […]

  • Future brands are like icebergs

    Future brands are like icebergs

    We all know how what an iceberg looks like. As you approach it it looks fairly small, it’s easy to get an idea of the size, the shape and dimensions of it. However, we all know that underneath that surface the total mass of the iceberg is hidden. In fact 7/8 of the iceberg is hidden […]

  • A prototype – SJ and a journey into the future

    A prototype – SJ and a journey into the future

    You might have seen the post I’ve written about prototyping. An innovation process I’ve developed in order to help global brands understand their future needs and based on that map out strategies to move them into the future business landscape. It’s part strategy, part creative development and part visualisation. Well, here’s another prototyping project one […]

  • The Oracle says:

  • After 3D comes 4D

    A couple of month ago I received my Makerbot Replicator 2 3D printer. Even though I’ve been speaking about the revolution 3D printing presents one can not really understand the impact of 3D printing before you actually have a 3D printer at home. My first prints were a couple of toys for my kids inspired by the […]

  • GoPro on steroids. Getting your hands on a pair of Google Glass soon a reality

    Would you wear a pair of these? I got my first private mobile phone back in 1994. It was Nokia 2110, extremely small at that time. At that time you couldn’t get hold of wireless handsfree. Then a couple of years later I got my first Bluetooth enabled mobile. I can’t remember the brand but […]

  • Still valid. Top 10 blog posts on future branding and communication.

    In the end of 2009 I compiled the ten most read blog posts from my blog that year into a book. It’s been three years but I’d say it’s more relevant than ever. Top 10 blog post on future branding & communication ps. I’ve got some if you wanna get your hands on an old […]

  • The most worthless question and the question to die for!

    What are you doing tomorrow? Now that’s a worthless question. You have no idea if you’re even alive tomorrow. Far too many people expect great things in the future but they’re not living today. You might say that goals are ok and of course they are, I’ve got tons of them. But it’s the journey […]

  • In 10 years from now you will…

    …have the opportunity to be a passenger in your own driverless car. …own storage of material for your 3D printer. …not need to carry a credit card. …have two or three mobile phones or whatever you’ll call them. …control all electronics in your house with your mobile. …be talking to a Japanese in Japanese without […]

  • Do you remember what…

    …sport you loved when you were a teenager? …name your first love had? …your favorite playground looked like when you were a kid? …games you used to play after school? …your favorite color was when you were young? …music you listened to? …how your childrens room looked like? …authors you used to read? …color your […]

  • 15 keys to deliver a fantastic keynote presentation on stage

    Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go! Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn. In 2011 I was honored […]

  • How To Successfully Identify A Future Trend

    I’m currently working on my 2011 brand and communication prediction. While I’m working on that I drew up one of the best models I know when it comes to predicting future trends. Enjoy!

  • The 10 Commandments Of Future Brands

    There’s a couple of things I demand from brands that make it all the way into my life. It’s really not that hard. It’s just about being prepared to sacrifice your life for what you believe in! A Tweaked Moses with the Ten Commandments by Philippe de Champaigne 1648 from Freechristimages Here are the 10 […]

  • Winners of the Book on Top 10 Posts on Future Branding

    Days before 2009 ended I announced the release of my first book or whatever you wanna call it. As I did so I tweeted that the first 50 people who would retweet the message would be sent a free signed copy

  • Brand and Communication Predictions For 2010 by Johan Ronnestam

    This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in. Brands seem to […]

  • A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

    I’ve always wanted to write a book. This is NOT it! So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more. About 28% of […]

  • The Future Is Not a Game. Or Actually It Is – The Superstruct.

    The Institute for the Future in Palo Alto decided to give a go at the future. How? A game of course. Superstruct is the world’s first massive multiplayer forecasting game. The game, launched in october 2008, was constructed and launched by Jane McGonigal. By playing the game, people help The Institute for Future chronicle the […]

  • Here's the latest iPhone app that….naa

    Obviously we’re not really there yet. But this spoof gives us a pretty good idea where technology is heading. On top of that I’m getting a smile for free! You will too.

  • Microsofts Future Interface Bonanza

    A great site for finding inspiration is Fubiz. Their tagline ‘Daily Doze of Inspiration’ says it all. This morning when I was preparing for a speech on the ‘DNA of Creativity’ next week at an event arranged by Cap & Design, one of Swedens leading design magazine I stumbled on this wonderful video below from […]

  • Why SAAB, Volvo, Ford, BMW, Volkswagen, Mercedes, Peugeot, AUDI, Chevrolet, Buick and the rest of the car industry should the adopt the iPhone model and develop the InCar OS

    For years I’ve thinking about this post but it has seemed so obvious so I didn’t bother writing it. But nothing happens so it’s time to put my thoughts down in writing and give one of my business ideas away. The unexplored room of business development The car industry has access to a very unique […]

  • Students get it. When will brands do?

    This year when the students at Berghs School of Communication graduate they sum up their examination exhibition like this: No one reads ads. People read what is interesting. How do we become interesting? We create news instead of advertising. Instead of having a regular examination exhibition they’ve launching a live news channel the 27th of […]

  • WWRD – 36 things Ronnestam would do differently if he had control of brand that delivered broadband, telecom and television services

    I am sitting on a plane between Chicago and Hawaii reading Jeff Jarvis book ‘What Would Google Do, WWGD’. (after seeing a recommendation on Daytonas site). This got in me in the mood to write a blog post that gives you my point of view what the big triple play telcos should do differently if […]

  • Controlling your brand with creative excellence

    Who is heading your brand? Does he or she have an understanding for all, and I mean all, steps in the consumer interaction with your brand. The new generation of consumers crave 4 things from their favorite brands. These 4 things was something we found in a global focus group study we did for one […]

  • If you wanna get some brand love tomorrow you better get into the conversation today

    Branding today is about creating a brand platform, then dramatize it and start screaming to people – COME ON AND BUY MY PRODUCT. IT’S GREAT. Of course in a slightly creative and modest manner than that. But it very often about traditional advertising in classic media channels. Branding of tomorrow is about knowing who you […]

  • Soon I'll publish my neuron information brain feed on Brainbook

    Imagine yourselves laid back on a sofa connected to the net working on your latest design project. Only you’re not working with a mouse and keyboard but instead you’re developing the latest designs directly in your brain. Or maybe you’re a scriptwriter who want to create your own underground movie. No problem. Just lay back […]

  • Brand and communication predictions for 2009 by Johan Ronnestam

    Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to […]

  • Why conversational marketing is the communication of tomorrow

    In this recent study Forrester asked people in North America what information sources they trusted. Look at the 2 bottom bars. The least trusted source of information is a company blog and social networking initiatives from a company or brand. Lately I’ve been talking a lot about how communication must shift from event based communication […]

  • So you think Minority Report is a fantasy?

    Well, think again. Here’s the G-speak spatial operating environment from Oblong Industries. Finding traffic from Daytona’s del.icio.us account led me straight to the source.

  • How much longer can online advertising play hard to get without clients waking up?

    I have spent the last hour looking through some of the latest additions to thefwa.com. What strikes me is how stunning most production are right now. The quality of the latest things released by agencies worldwide is amazing. Its also extra fun to see that a lot of the campaign sites has been produced by […]

  • Prediction nr 9 from Daytona Sessions 2007 is on it's way

    Last year in November at Daytona Sessions I was asked to predict 10 things that would change how we use the Internet in 2012. Number 9 was: Microsoft will compete with Google on it’s home turf – search. As an example I brought forward the idea that the buying of Facebook would lead to a future […]