Blog of Johan Ronnestam

Category: Research

  • Stay Ahead Of The Competition – Here is How I Do It.

    Back in 1980, Michael Porter (most famous of creating Porter’s Five Forces) published the study Competitive-Strategy: Techniques for Analyzing Industries and Competitors. It was more or less the beginning of what you today would call Competitive Intelligence – the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the […]

  • Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011

    Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for […]

  • Social Media And Our Beloved Europe? The Truth Or At Least Part Of It.

    Students over at the Berghs School of Communication asked for some advice on research about social networking behaviours in Europe. As I gathered my links and sources from my Delicious account I ran into this wonderful presentation below by Tom Smith from Trendstream. The presentation was given by Tom to the IAB Europe Social Media […]

  • A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

    I’ve always wanted to write a book. This is NOT it! So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more. About 28% of […]

  • Waving Good Bye To 2009 – Google Waving That Is!

    Who said Google Wave couldn’t be made to good use. Hmm…I sort of did at this networking meeting the other day when we talked about the biggest fails of 2009. At least we haven’t seen that many good cases yet but of course they will follow. Whirled Interactive (same guys who gave us Pulp Wave) […]

  • The Future Is Not a Game. Or Actually It Is – The Superstruct.

    The Institute for the Future in Palo Alto decided to give a go at the future. How? A game of course. Superstruct is the world’s first massive multiplayer forecasting game. The game, launched in october 2008, was constructed and launched by Jane McGonigal. By playing the game, people help The Institute for Future chronicle the […]

  • Mary Meeker Delivers the Hard Facts in Your Face

    Last week I got hold of this presentation held by Mary Meeker, Managing Director Morgan Stanley at the Web 2.0 Summit San Francisco. It’s one of the more important time stamps I’ve seen the last couple of years. This one was created two days before Apple reported on their second quarter – beating the rest […]

  • What are people doing online while you're reading this post

    A Tweet from Gary Hayes caught my eye this morning. I followed a link and found this wonderful social media counter. Gary has built and coded this app based on data collected from a range of social media sites. Sit tight and watch the thing start counting. After a couple of seconds you’ll grasp the […]

  • 21 Steps on How to Monitor Your Brand Online and Keep Track of the Conversation

    And now to a very sensitive issue – monitoring. As some of you know my profession is leading brands into the future of communication. One of the more important parts of this is teaching them how to keep track of their own brands in the jungle of conversation. What are people saying about my brand, […]

  • Google ads another weapon in the fight for change

    Today Google launched their latest resource called the Google Internet Stats. It contains industry facts and insights from across five different areas – Macro Economic Trends, Technology, Consumer Trends, Media Consumption and Media Landscape. This is a great resource for us who are trying to make people understand what the future is all about. I […]

  • I'm not your typical Swedish blogger

    The other day Hans Kullin, writer of the excellent blog MediaCulpa, published BlogSweden 4 – his fourth annual blog survey. According to the survey the typical Swedish blogger is a 16 to 20 year old female who reads about 6-10 blogs daily. Not me in other words. Enjoy!

  • 1.5 years has passed since I spoke about 10 trends 2012 at Daytona Sessions and in 1 hours its time again – this time without me speaking.

    The 1st of November 2007 I was invited as one of the speakers at Daytona Sessions Vol 1.. Martin and Rasmus, the founders of Daytona wanted me to speak about digital communication in 2012. Said and done – I pinpointed 8 things that would happen and change digital communication in 2012. My predictions and status […]

  • Here's something you really need to remember

    We can all have great ideas. Be great at design. Write copy that makes people laugh or cry. Our strategy can be intelligent and smart. But if we don’t understand how the brain remembers things our efforts are doomed. New York Times has an excellent article on the subject where among other things The Simpsons turns out […]

  • Soon I'll publish my neuron information brain feed on Brainbook

    Imagine yourselves laid back on a sofa connected to the net working on your latest design project. Only you’re not working with a mouse and keyboard but instead you’re developing the latest designs directly in your brain. Or maybe you’re a scriptwriter who want to create your own underground movie. No problem. Just lay back […]

  • Get your clown suit ready if you wanna reach out to consumers in 2009

    A couple of days ago ComScore published a Top Social Media Sites 2008 list. The list that I found on Techcrunch is an interesting read since I for one thought that Facebook and MySpace would be on top. But instead we find Blogger as the largest social media site in the world. Blogger and WordPress […]

  • Brand and communication predictions for 2009 by Johan Ronnestam

    Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to […]

  • The third choice

    There’s a blog called NeuroscienceMarketing. Don’t know if you read it, but every now and then they got some great insights on marketing. The other day Roger Dooley posted a short piece the other day called ‘Offer a third choice, boost sales’ that made me notice his first post ‘Decoy Marketing’. Decoy marketing is about the […]

  • Social media predictions for 2009

    All over the blogosphere we can expect 2009 predictions covering our feeds like fireworks on new years eve. Entrepreneur Peter Kim is one of the first out. He has put together a quite interesting paper that highlights what he think will be the things to watch for in 2009 when it comes to social media. Worth a […]

  • Why conversational marketing is the communication of tomorrow

    In this recent study Forrester asked people in North America what information sources they trusted. Look at the 2 bottom bars. The least trusted source of information is a company blog and social networking initiatives from a company or brand. Lately I’ve been talking a lot about how communication must shift from event based communication […]

  • Nyhetskanalernas framtid i mobilen är ljus

    Blåst på mobila nyheter. Det är rubriken på Martin Jönssons senaste inlägg i SVD om nyhetstjänsternas framtida utmaningar. Martin menar att nyhetstjänsterna för en ojämn kamp mot allt annat som släpps på mobilen samt att det inte är nyhetsändningarna som kommer stå först i kön för vad användarna vill ha i sin mobiltelefon i framtiden. […]

  • How much longer can online advertising play hard to get without clients waking up?

    I have spent the last hour looking through some of the latest additions to thefwa.com. What strikes me is how stunning most production are right now. The quality of the latest things released by agencies worldwide is amazing. Its also extra fun to see that a lot of the campaign sites has been produced by […]

  • A structured visualization of planning

    Leon is a planner at the Stockholm branch of Jung von Matt. Apart from that he’s running a blog called The Planning Lab that I tap into on a daily basis. The other day he posted the sweet little visualization of the planning process above.  Here’s two recommendations. 1. Read Leons blog. 2. Download the planning […]

  • Dion Hinchcliffe show you the innovation opportunities

    Saturday. Got my sister’s kids over. After 20 books, 10 songs and probably 10 extra visits to the toilette (without result) before the little devils finally fell asleep there’s really no room for blogging. But while waiting for one of them to fall asleep I found this great visualization of innovation opportunities on Dion Hinchcliffe’s […]

  • If you're into advertising then this message is important. If you're into being a voyeur, then it's really important

    Product Manager Matthew Liu says it better than me. So listen!

  • A glimpse of what to come

    ReadWriteWeb reports on a new startup from Portugal called Tarpipe. Basically Tarpipe does for PR companies and social networking nerds what Yahoo Pipes does for Web 2.0 developers and feed junkies.  Hmm what the heck does that mean? Well, with Tarpipe you can ad all kinds of social networking accounts like Flickr, Jaiku, Twitter, Tumblr, […]

  • Internets historia

    Den här veckan är jag bland annat på Stockholms Universitet och pratar om digital kommunikation. Därför hinner jag inte riktigt med att skriva så mycket som jag vill här på bloggen. Men, passar ändå på att bjussa på gårdagens presentation om Internets historia och framtid. Ett urval av viktiga händelser som kommer påverka hur vi […]

  • Color is key

    I was reading a great post on the 7 ingredients of good corporate design when I found an interesting fact: “research by the Institute for Color Research reveals all human beings make a subconscious judgment about a person, environment, or item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is […]

  • Communication is easy. It's the branding that is hard

    Right now I’m in the middle of some planning work for a Swedish brand. I’m spending quite a lot of time trying to understand their products, their target group and especially their brand. When I’m working I like to keep a drawing pad close to me so that I can write down and doodle on […]

  • Few companies lead. Most follow when it comes to Web 2.0

    This morning I read this survey on ‘Trends and Best Practices in Adopting Web 2.0 in 2008’ made by Awareness, a US based research company. The report explores the adoption of Web 2.0 technologies and the future of social media initiatives for Enterprises in 2008. Of course it contains a bunch of interesting stuff (read […]

  • Congratulations Stardoll

    Back in 1997 I worked with financial information online. That’s when I first met Mattias Miksche, back then at ETrade, today CEO on Stardoll. Today ReadWriteWeb made me notice the fact that Nielsen Online has published a study of online Britons under age 23 and their favorite sites. Swedish Stardoll is right up there on top! Great work!  

  • Where in the world is the social buzz?

      So, you’re into communication and you know you have to at least try some social media activities in order to be on track with your competitors. You meet up with your consultants who says Facebook is the shit…ah mean Myspace…eh, LinkedIn…nooo Twitter…maybe… You get it. It’s a jungle out there and planning has taken […]

  • How important is social media technologies for business among the Fortune 500'

    Think Social Media is something strange that should be kept in the closet and not used for big business? Well, then think again. The answers above are taken from ‘Social Media in the Inc. 500’ – first statistically significant, longitudinal studies on the usage of social media in corporations. The new study is made by The University of Massachusetts […]

  • This is 60 minutes about the Millennials

    This episode of 60 minutes that I found while reading a post on ReadWriteWeb is a goodie if you spend your days thinking about how to reach young people with your communication.  

  • Wikipedia on Barack Obama is 15,4 meters tall (43602px). Is that a new world record?

    I’m working on a presentation about digital marketing and as I’m gathering information on Barack Obama’s great digital campaign activities I stumbled upon the Wikipedia page about Mr Obama. And DAMN, these PR guys of his has done a great job of filling this page with information. I used Paparazzi (note, a little software tip […]

  • Mediascope Europe and Online Shoppers reports from EIAA

    I’m in Spårvagnshallarna on a MSN Innovate semiar i Stockholm, Sweden. There’s this woman presenting two interesting reports. The first one called Mediascope Europe and the second one Online Shoppers 2008. Some Key Findings from Mediascope Europe: 169 million people now online across 10 European markets 16-24 year olds now go online more frequently than […]

  • Future challenges for the Swedish sport Industry

    In the November edition of Sportfack, the Swedish trade press for sport companies, I was interviewed on what effect digital communication will have on the industry. Usability, content, range of products, constant change and an understanding of digital communication within the management team was the core message I tried to get across. Download the full […]

  • Research on social networking suggest 4 types of networks

    FaberNovel, a french consulting compay has issued a very interesting new Research Paper on best practices from leading social network websites. The study formulates the basic concepts of social networks and also analyses online matchmaking websites and business network websites. It’s well worth a read. | View | Upload your own If you’re looking for […]