Blog of Johan Ronnestam

Tag: ronnestam

  • The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process.   The Ronnestam Prototyping Process The Ronnestam Prototyping Process is based on a combination […]

  • 10 things I've done wrong in branding projects and that you can learn from

    A brand I haven’t created or believe in. I did however shoot the photo on a cemetery on Ireland not far from my favorite surfing spot. I’ve had the privilege of being involved in many different brand projects that have resulted in logos, graphical guidelines, advertising, POS, digital platforms, interior decoration, products, organisational impacts and future strategies. I’ve created and launched new brands […]

  • Let me introduce BAUX – Let's Build!

    Let me introduce BAUX – Let's Build!

    Almost two years ago I had a very nice lunch with Petrus Palmér. Petrus has together with Jonas Pettersson and John Löfgren founded the world famous design agency Form Us With Love. As we’re enjoying our food Petrus tells me about one of the products FUWL has created. It’s an acoustic panel made out of […]

  • Unstad, Lofoten. A place I'll come back to.

    Unstad Beach. A nice wave breaking. Last weekend I was away on a brand journey to Unstad, Lofoten with Swedish fashion brand Mountain Works. I’m one of the partners of this small yet well known Swedish clothing brand and now it was time for our first ‘Brand Lab’ trip. This is a concept I’ve created […]

  • Thank you Instagram. Here are 21 personal favorites from my own feed.

    My first ever photo published on Instagram June 11th, 2011 I’d like to use todays blogpost to thank the team behind Instagram. I posted my first photo on Instagram June 11th, 2011 about a year after they launched the service. I had taken a look at it earlier but didn’t really have the energy to start posting […]

  • Why I love surfing

    Self portrait from Easky, Ireland in october 2012. More than 20 years ago my good friend Mathias Wiberg asked me if I wanted to tag along to Easky, Ireland and learn how to surf. I was in the middle of my snowboard career and surfing felt like something I really wanted to learn how to […]

  • Fråga till Framtidskommissionen: Hur möter vi en jobblös framtid?

    Häromdagen fick jag ett mail från Anton Johansson. Han frågade om jag ville vara med i en bloggstaffett för framtidskommissionen. Framtidsstafetten är ett försök att bredda framtidsdebatten genom att fånga upp röster, kunskap och perspektiv som behöver höras i det pågående samtalet om framtidens samhällsutmaningar i Sverige. Självklart ville jag vara med. Samtidigt så är […]

  • Gotland Grand National 2011. Ett av mitt livs största utmaningar.

    This post, written in Swedish tells the tale about my 2011 start in Gotland Grand National. För 32 år sedan gick jag i skolan med Marie Hessel. Sedan dess har vi setts någon gång då och då i samband med någon klassåterträff eller i liknande sammanhang. Sen plötsligt står hon där och hänger i baren […]

  • 15 keys to deliver a fantastic keynote presentation on stage

    Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go! Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn. In 2011 I was honored […]

  • Case: Revamping Vasakronan. Swedens largest property brand.

    Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In […]

  • 24 Hours Live. Sammanfattning, höjdpunkter och ett stort tack!

    (This is a Swedish post covering the 24 Hours Live event in May earlier this year) Tidigare i år, närmare bestämt i början av Maj, genomförde jag tillsammans med Göran Adlén årets kanske mest korkade eller geniala idé. Ett enkelt koncept. Vi skulle spendera 24 timmar non-stop i hotelbaren, något slags världsrekord?, på ett av […]

  • Answering 10 questions about the future of communication (in Croatia to some extent)

    About 2 month ago I was invited to Best Internet and beautiful Zagreb in Croatia to host a full day workshop on the future of communication. Me another 85 people had a great day where I mixed speaking sessions with, what I love the most, open discussions. Before this event I was contacted by the […]

  • I Am Free. You Are Free. We Are All Free!

    I was born into this world as free as any child. No religion, no political point of views, no ideas about what was right or wrong. Nothing. Just free. And I screamed! Me – around two years old walking our dog named Gorko. Then, just as you, I was brought home, fed, raised and I started […]

  • Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011

    Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for […]

  • 2010 Is Coming To An End. Here Are Some Things I Did

    Yet another year has almost passed. This one has been filled great things. During the year I’ve created brand concepts, communication strategies and digital brand presences for a number of different brands. I released my first book or whatever you wanna call it. I spoke about future trends, communication and advertising at more than 80 events […]

  • Case: The Story Of How Sweden's Newest Bank 'Marginalen Bank' Was Created, Implemented and Launched

    What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I […]

  • Talar framtidens kommunikation med Göran Adlén och TrendTV nu igen

    För nästan precis ett år sedan blev jag intervjuad av Göran Adlén, god vän och populär föreläsare. Ämnet då var digitala och sociala medier och hur framtiden såg ut. Sedan dess har jag varit ständig (nästan alla fall) gäst i TrendTV och fått friheten att uttala mig och lite vad jag vill. Nu var det […]

  • A Sustainable Plan And My Point Of View

    Challenge the establishment. That’s what you should do if you’re young and don’t really have to care about being fired. (Actually that’s what you always should do!) That’s exactly what the students over at Berghs School of Communication have done this year once again. Their contribution to an often shallow advertising world is driving sustainability. […]

  • 3 Social Media Models That Will Guide Your Brand Into The Conversation Landscape

    Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station. If you wanna get moving into the social country of love where conversation rules you’ve gotta get one […]

  • Now I Need Your Help!

    I believe in the saying – ‘Sharing is caring’ and most of the post on this blog is about just that. Trying to get my head around things that could help brands and companies to outperform themselves. Now I need to cash in some of that sharing and the currency is cudos – your vote! […]

  • Brand and Communication Predictions For 2010 by Johan Ronnestam

    This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in. Brands seem to […]

  • A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

    I’ve always wanted to write a book. This is NOT it! So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more. About 28% of […]

  • Att leva som man lär

    Jag drivs av att få människor att förstå att vi lever i ett nytt kommunikationslandskap som totalt förändrar företags sätt att göra reklam och kommunikation. Det här är min passion! Som en del i min masterplan har jag skapat ett event i sammarbete med Wednesday Relations. Det är en heldag med fantastiska talare som alla […]

  • Studenterna på Berghs intervjuar mig i BerghsLive

    För lite mer än en månad sedan bloggade jag om BerghsLive. Idag tog jag Screenflow och filmade av mitt lilla ‘uppträdande’ hos studenterna som också varit med och satt Berghs på kartan i samband med att Berghs School of Communication blev vald till världens främsta reklamskola i Cannes den här veckan.

  • Du som inte vet hur jag låter. Idag lördag klockan 14:25 kan du höra & se mig tala.

    Så är det med den saken. TV kanalen Berghs Live hittar du förstås på www.berghslive.com. Resten av tablån för dagen hittar du här. ps. Någon som har Screenflow och vill ödsla 10 minuter på att spela in? (for you who does not speak Swedish. I’ll be attending Berghslive today, Saturday at 14:25 to talk about […]

  • I miss surfing.

    Later this day the river was flooding food from the main land. The sharks ended up chasing me to the beach That is me up there. About to cut back into the white water and sitting on the right, after surf. Below shows me right after dropping in on Uluwatu, one of the worlds finest […]

  • If you like what I'm writing, let me have your vote.

    Have you heard about YABA – Yet Another Blog Award? It’s a great initiative from one of Swedens best digital agency – Daytona. YABA awards three categories – Marketing, Media and Trend. The winner is choosen by the public – your vote counts. Your vote matters My blog – Blog of Ronnestam has been nominated […]

  • Next year I'll be better!

    This post starts with a Thank you! Last year my blog had 48180 unique visitors (and over 130000 visits). I’m honored!  I’ve always been amazed with stadiums. You line up in a que and then you walk up a flight of stairs. A couple of steps later you’re with 50000 people. How did they all get there. […]

  • Brand and communication predictions for 2009 by Johan Ronnestam

    Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to […]

  • A new section called 'My Inspiration' on ronnestam.com

    Saturday morning and I’ve been up since 4 am. Just felt I had to continue writing on my new section ‘My Inspiration’. Well, here it is.

  • Who the hell are you

      The image above is a screenshot from my statistics software showing you the most recent searches. 9 of the latest 18 includes ‘ronnestam’ (50%) in one way or another. So I’m wondering – who are you, what are you looking for, do you represent a brand, an agency or yourselves. Sooner or later I’ll […]

  • Letar central kontor/butikslokal på ca 35-60kvm

    Eftersom jag har en egen liten mediakanal här tänkte jag bara kort berätta att jag söker en egen kontors/butik lokal med fönster mot gatan. Centralt, city, gärna Östermalm. 35-65kvm. Tips mottages tacksamt. Kontakta mig här.

  • Blog of Ronnestam on iPhone

    If you got an iPhone. If you every now and then visit Ronnestam.com. Then you’re in for a new experience optimized for your phone. Thanks to the excellent plugin WPTouch I’ve made sure the site loads faster, is easier to use and renders better on iPhone. Now you know.

  • The please post

    I am working on a pitch where I’m putting together a summary of the brands I’ve worked with. adidas, Nike, Omega, IKEA, H&M, Kosta Boda, Ladbrokes, Com Hem, Beckers, Suunto, BMW Motorad, Betway, Vattenfall, Expressen, Nokia, MTV, ICA, Bredbandsbolaget, Yamaha, Intersport, Stadium, ETrade, Scandinavian Online, Kanal 5, SIF… And suddenly it hits me. I love […]

  • The adidas World Cup project

    If there is one thing I will always be proud of when it comes to my life as a creative, it’s the fact that I founded an agency, built it and then won the global Football World Cup 06 project for adidas. The solution was a 10 month campaign that took 1.5 years to build […]