Blog of Johan Ronnestam

Tag: communication

  • AIDA Transformed By Digital Media. What Does It Mean To Your Brand Communication?

    AIDA Transformed By Digital Media. What Does It Mean To Your Brand Communication?

    The other day I wrote quite a long post on the future of integrated communication from a digital perspective. I stressed the fact that in order for your brand to create and maintain strongs brand  in the future you’ve gotta provide people with true values not just fun stuff that entertains. On top of that […]

  • Sharing some of my thoughts on viral marketing – The Viral Triangle

    Sharing some of my thoughts on viral marketing – The Viral Triangle

    Just say the word – Viral – and brand owners go bananas. It’s what you want. Communication spread all over the world without a penny in media spend. It sounds so easy but in fact, not that many videos circles the globe every year. Let me share one of my ways of increase the probability […]

  • Dear CEO’s, Board Members and Top Management – what's more important? Wine or Change?

    This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, […]

  • 10 things I've done wrong in branding projects and that you can learn from

    A brand I haven’t created or believe in. I did however shoot the photo on a cemetery on Ireland not far from my favorite surfing spot. I’ve had the privilege of being involved in many different brand projects that have resulted in logos, graphical guidelines, advertising, POS, digital platforms, interior decoration, products, organisational impacts and future strategies. I’ve created and launched new brands […]

  • How I would run an advertising agency today to prepare for tomorrow

    We’re in the midst of a paradigm shift. In Sweden and around the world advertising agencies are fighting over clients. As I’m meeting brands both in- and outside Sweden I’m often approached by major brand owners asking me which agency I would recommend. Most of them complain over the fact that the big agencies of […]

  • Case: Branding the Volvo Ocean Race – The worlds finest off shore race

    Case: Branding the Volvo Ocean Race – The worlds finest off shore race

    Today at 14:00 CEST one of the worlds most challenging adventures and sport events starts – The Volvo Ocean Race, and I’m really proud to be a part of it. In the end of 2013 I was asked to deliver the global brand platform and creative direction for, what I consider, the worlds finest off shore race and […]

  • Branding is all about making people smile or cry

    Branding is all about making people smile or cry

    The one thing that should direct all your branding activities is exactly that. Make people smile or cry, crying as in touching someones heart. To many communication activities go by without anyone caring for them or the product they communicate. Here are 7 quick ones on branding: Create products or services that solves a real problem that matters to […]

  • What makes people take action?

    The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than […]

  • Still valid. Top 10 blog posts on future branding and communication.

    In the end of 2009 I compiled the ten most read blog posts from my blog that year into a book. It’s been three years but I’d say it’s more relevant than ever. Top 10 blog post on future branding & communication ps. I’ve got some if you wanna get your hands on an old […]

  • Why I blog.

    Now this is just a nice picture from Hawaii covered with a statement. Nice huh!? An old friend of mine asked me the other day. “Why the hell are you writing a blog for?” I answered: I first started to write a blog in 2002 when I first heard of the concept of blogging. At […]

  • The three components of future brands

    Were living in the transparent century where all information ia accessible only a keystroke away. Somewhere in the world someone is working right now on project ment to disrupt your brand and your products. We all fight hard to get our 15 minutes of fame. How can we get people to talk about our brand, our […]

  • 15 keys to deliver a fantastic keynote presentation on stage

    Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go! Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn. In 2011 I was honored […]

  • If you wanna be my brand!

    If you’re my brand: Never let me down. Keep on making me smile. Stay cool. Always surprise me. Change when you need to, but stay true to your heritage. Dress nice. Make sure I don’t have to hide our love. If you do something bad – stay honest and tell the truth cause I will […]

  • The Essentials Of Great Branding Building

    There are tons of consultants (including myself) selling branding services around the world. Most tend to say (not including myself) that branding is complexed. A quick search on Google image search reveals tons of models. What if we look beyond those models and all those advices that often lead to heavy brand manuals that no […]

  • Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011

    Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for […]

  • Here's To The Crazy Ones

    I am at Bromma airport in Sweden on my way to speak in Gothenburg tomorrow. As I’m sitting in the lounge surfing the web I suddenly found myself reading the copy of what in my opinion is one of the most inspiring texts in the world. The think different campaign by Apple in 1997. To […]

  • How To Successfully Identify A Future Trend

    I’m currently working on my 2011 brand and communication prediction. While I’m working on that I drew up one of the best models I know when it comes to predicting future trends. Enjoy!

  • Social Media. It's There To Give Your Brand A Body

    We’ve all heard it before. A brand is not a logo, nor is it your products or services. Your brand is the sum of peoples feelings when they think about your brand. Or said in a more ‘techy’ way – An emotional translation of what first comes to mind when neurons fire in the brains […]

  • I Think I Can Beat Steve Jobs

    I am not applying for a new job as a CEO or Marketing Director, but if I did that would be my headline and I would run the brand I’d work for based on the insights that follow. Steve! Bring it on! Ok, so you’re s marketing director or even a CEO struggling to beat […]

  • Common Sense Communication

    In the offline world, if your customers didn’t find what they were looking for inside your store and left without shopping. Would you: a) Rethink the layout of your store today b) Rethink the layout of your store next year c) Rethink the layout of your store within the next three years I think the […]

  • When You Want To Communicate Something. Change Perspective!

    Have a look at the video below and tell me if you’re not amazed. Turning things up side down. Black becomes white. Faster when you’re used to going slow. Smile when people expect you to be sad. Something big when people expected something small. Diving when people expected skydiving. Whatever you do, don’t do what […]

  • I'm On The Jury ›› The First International Social Media Award Show. The Bees Award

    I am pretty darn proud to announce that I’ve been picked as a member on the jury of the first international social media award show for communication and marketing professionals. The award show called The Bees Award will be held in San Francisco on November 9 later this year and it’s open for submissions as […]

  • A Brand New Branded Day

    Eyes open. My hands reach for my iPhone. Damn! The Night Stand app tells me it’s only 5:15 AM and I’m already awake. Ever since I was a little kid I’ve been waking up early. As the brain slowly comes to life I’m performing my morning routine on my iPhone. First a quick check on […]

  • Social Marketing Simplified

    There are no secret formulas, no secret recipes or magic potions when it comes to social media marketing. All you’ve gotta do is take in one single fact: People have moved lots of their behaviors online and you’ve gotta follow. To succeed in moving your business, communication and advertising into the digital world, ask yourselves […]

  • Winners of the Book on Top 10 Posts on Future Branding

    Days before 2009 ended I announced the release of my first book or whatever you wanna call it. As I did so I tweeted that the first 50 people who would retweet the message would be sent a free signed copy

  • Brand and Communication Predictions For 2010 by Johan Ronnestam

    This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in. Brands seem to […]

  • A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

    I’ve always wanted to write a book. This is NOT it! So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more. About 28% of […]

  • Students get it. When will brands do?

    This year when the students at Berghs School of Communication graduate they sum up their examination exhibition like this: No one reads ads. People read what is interesting. How do we become interesting? We create news instead of advertising. Instead of having a regular examination exhibition they’ve launching a live news channel the 27th of […]

  • In a rational way I should be blogging right now

    I found myself thinking. I need to write a blog post. After some browsing, thinking and searching I came to the conclusion. I don’t feel like writing a blog post right now. Not because I don’t know what to write about. But because I’m not inspired. I may find new energy tomorrow morning. I may […]

  • The power of yes

    Decisions is what life is about therefor decision is what communication is about. Yes. No. Maybe. Look at these three words above. Yes will move you forward. Everything you say yes to will inevitable lead to some sort of learning and ultimately to your goal. No will stop you in your tracks. But as long […]

  • Controlling your brand with creative excellence

    Who is heading your brand? Does he or she have an understanding for all, and I mean all, steps in the consumer interaction with your brand. The new generation of consumers crave 4 things from their favorite brands. These 4 things was something we found in a global focus group study we did for one […]

  • Listen to Seth Godins ‘Tribes’ for free.

    One of my latest reads – Seth Godins ‘Tribes’ is a book I can warmly recommend. I especially like the way it talks about consumers today and the need to establish a conversation rather than keep on broadcasting your message without listening. A simple yet great qoute from ‘Tribes’ Here’s the marketing math: Ideas that […]

  • If you wanna get some brand love tomorrow you better get into the conversation today

    Branding today is about creating a brand platform, then dramatize it and start screaming to people – COME ON AND BUY MY PRODUCT. IT’S GREAT. Of course in a slightly creative and modest manner than that. But it very often about traditional advertising in classic media channels. Branding of tomorrow is about knowing who you […]

  • Why am I blogging about the Dundee Old Ancient Tartan?

    Last week was hell of a week with sick children. Then when they’ve finally have come out of it I woke up this morning with a fever. Now after coming home from a bunch of meetings I felt I have to update the blog with something intelligent, something that will appeal to my audience, something […]

  • Bloggers Monday – a network for advertising, communication and new media bloggers

    Yesterday I attended my first Likeminded networking meeting at Scandic Anglais. I’m very glad that I took the time to drop in since there’s so many talented, smart and nice people you end up getting to know. However as I was sitting there I felt there is room for more networking – networking among blogging […]

  • Get your clown suit ready if you wanna reach out to consumers in 2009

    A couple of days ago ComScore published a Top Social Media Sites 2008 list. The list that I found on Techcrunch is an interesting read since I for one thought that Facebook and MySpace would be on top. But instead we find Blogger as the largest social media site in the world. Blogger and WordPress […]

  • A short story about love

    First, I’m going to find out what she’s like. I’m gonna spend time with her, or around her since I actually don’t know her. What food does she like, white or red wine, does she like fashion, music – what kind of music? Is she into sports and if so, which sport. If not, why? […]

  • One link for the English guys och en för svenskar – and they're both about Steve Jobs

    Here comes a post that will make you think different. Yesterday I was writing on a blog post suggesting how SAAB and Volvo should think to get out of their problems. The post focused both on product development and marketing. Then today I found one link on Bjornalberts that more or less talked about the […]

  • Why conversational marketing is the communication of tomorrow

    In this recent study Forrester asked people in North America what information sources they trusted. Look at the 2 bottom bars. The least trusted source of information is a company blog and social networking initiatives from a company or brand. Lately I’ve been talking a lot about how communication must shift from event based communication […]

  • Amazon frustration free packaging adds consumer value and secures my future relation with my kids

    I criticized the jungle branded company a couple of days ago because of their new shopping experience. Now I’m going to send them of on a rocket to my 7th heaven. This video shows a new feature that they are implementing on their big sellers – the Amazon Frustration Free Packaging. Wow. That’s all I […]

  • Internets historia

    Den här veckan är jag bland annat på Stockholms Universitet och pratar om digital kommunikation. Därför hinner jag inte riktigt med att skriva så mycket som jag vill här på bloggen. Men, passar ändå på att bjussa på gårdagens presentation om Internets historia och framtid. Ett urval av viktiga händelser som kommer påverka hur vi […]

  • Apple doesn’t even seem hurt by that clean uppercut from Microsoft. But then again, who would have thought that.

    So the fight continues. I’ve written about Microsoft getting back on Apple a couple of times before. In my first post on the subject I especially commented on the fact that before Microsoft starts to spread the dollars they should take care of their product. Vista just doesn’t do it. According to Gartner only 6% […]

  • Communication is easy. It's the branding that is hard

    Right now I’m in the middle of some planning work for a Swedish brand. I’m spending quite a lot of time trying to understand their products, their target group and especially their brand. When I’m working I like to keep a drawing pad close to me so that I can write down and doodle on […]

  • 2009 The year of the positive communication

      Following my earlier post today I just gotta tell you about a gut feeling I have. It’s about positivism, happiness, being nice to one another, spreading the love. For a couple of years now newspaper have reported more and more on peoples misery. TV channels has been all about putting 4 people on the […]

  • How important is social media technologies for business among the Fortune 500'

    Think Social Media is something strange that should be kept in the closet and not used for big business? Well, then think again. The answers above are taken from ‘Social Media in the Inc. 500’ – first statistically significant, longitudinal studies on the usage of social media in corporations. The new study is made by The University of Massachusetts […]