Category: Cases
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Case: The branding and launch of BAUX Acoustic Pulp.
The 2019 Stockholm Furniture & Light Fair opened in February this year in Stockholm, Sweden. It’s one of the most important arenas for global furniture and interior design brands. Thus a very important arena for one of my startups BAUX. When me and my co-founders started BAUX, we had a simple idea; That acoustic materials […]
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The Kinnarps stand 2017 – Editor's Award for Best Stand.
After creating a new brand and design platform for Kinnarps, one of the worlds finest workspace solutions brands I was asked if I wanted to design and then lead the implementation of the Kinnarps Stockholm Furniture & Light 2017 stand. This is the short story about that project. I early explained to Kinnarps that in […]
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The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future
About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process. The Ronnestam Prototyping Process The Ronnestam Prototyping Process is based on a combination […]
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BAUX, Branding & the Acoustic 3D Pixel
As we launched the BAUX Acoustic 3D Pixel we ticked another box at BAUX, the company I launched in 2014 together with four other brilliant minds. From the start we’ve set out to create a sustainable global design brand set out to rejuvenate the construction industry. Friends of mine were somewhat puzzled when I told them what BAUX […]
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A prototype – SJ and a journey into the future
You might have seen the post I’ve written about prototyping. An innovation process I’ve developed in order to help global brands understand their future needs and based on that map out strategies to move them into the future business landscape. It’s part strategy, part creative development and part visualisation. Well, here’s another prototyping project one […]
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The Story Of BAUX Acoustic Panels
About a year ago in February 2014 one of my entrepreneurial creations was introduced. Upon my initiative, me, Fredrik Franzon, and the founding partners of design studio Form Us With Love; Jonas Pettersson, John Löfgren and Petrus Palmér founded a company called BAUX. Our idea was to create sustainable building materials that would be surprisingly functional and […]
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Case: Branding the Volvo Ocean Race – The worlds finest off shore race
Today at 14:00 CEST one of the worlds most challenging adventures and sport events starts – The Volvo Ocean Race, and I’m really proud to be a part of it. In the end of 2013 I was asked to deliver the global brand platform and creative direction for, what I consider, the worlds finest off shore race and […]
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Let me introduce BAUX – Let's Build!
Almost two years ago I had a very nice lunch with Petrus Palmér. Petrus has together with Jonas Pettersson and John Löfgren founded the world famous design agency Form Us With Love. As we’re enjoying our food Petrus tells me about one of the products FUWL has created. It’s an acoustic panel made out of […]
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Case: The Marginalen and Fredrik 'Benke' Rydman story continues.
As you might have seen I’ve been working with Marginalen Bank for quite some time now. Last time I posted about Marginalen I wrote about the campaign featuring world class dancer Fredrik ‘Benke’ Rydman. Benke was one of the founders of the dance collective Bounce. Today he’s doing tons of choreography and he’s also the […]
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33 491 viewers and 1 year later. This wednesday it's time for Webbdagarna again.
About one year ago I was one of the keynote speakers at Webbdagarna, one of Swedens biggest events on Internet, technology, communication, media, mobile and more. My subject when I spoke last year was “2012 The Year of the Swedes” and except for the 2500 people who listened live, another 33491 people has watched my keynote […]
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Putting Sweden on the map at LeWeb 2012
A couple of month before LeWeb Annika Lidne, Social Media superwoman from Sweden approached me and asked if I wanted to be a part of the Swedish Trade Council Initiative at LeWeb. Once I said “hell yes” she also asked if I would consider developing a communication concept for the event. “Hell yes! once again”. The […]
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Ett nytt lyxigt experiment
This is a blog post in Swedish about a new start-up I’m heading aiming to establish a luxury blog in Sweden. Lyx är ett sånt där ord som skapar oreda. Vissa blir alldeles till sig av lycka medan andra blir mer eller mindre förbannade. Lyx lämnar dock ingen oberörd, det är spännande. Mer eller mindre […]
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Case: Let's Bank with Fredrik 'Benke' Rydman and Marginalen Bank.
If you’ve followed this blog and me for a while you know I’ve been heading the work of making one of Sweden’s newest brands come to life – The Marginalen Bank. It’s a fantastic assignment where I’ve together with Caroline Karlström have been given the honor of both creating the actual brand as well as […]
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History in the making
Earlier today we (my other company JAJDO), launched our second iPad and iPhone app. This one is called Buildo History or as in the picture below if you’re Russian. (we’ve translated it into 18 languages) Buildo History. This one translated into Russian. This is the second app in the Buildo Series. Our idea has been to create […]
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Say no more!
The first app that my mobile app start-up JAJDO released last sunday, Buildo Rescue Sticker book, suddenly turned up in the New and Noteworthy section in the Apple app store. This is off course great news! There’s more coming soon! We’re VERY honored about being featured here! Nothing more to say!
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Case: Revamping Vasakronan. Swedens largest property brand.
Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In […]
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Proudly presents: Buildo Rescue from JAJDO
Some of you probably know about my little venture called JAJDO. Together with Jonas Theder and Andreas Wålm I’ve set out to build an app factory. So far it’s a small factory and it’s taken some time to fine tune the assembly line but we’ve finally made it. Our first app is live in the […]
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24 Hours Live. Sammanfattning, höjdpunkter och ett stort tack!
(This is a Swedish post covering the 24 Hours Live event in May earlier this year) Tidigare i år, närmare bestämt i början av Maj, genomförde jag tillsammans med Göran Adlén årets kanske mest korkade eller geniala idé. Ett enkelt koncept. Vi skulle spendera 24 timmar non-stop i hotelbaren, något slags världsrekord?, på ett av […]
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Continuing building the Marginalen Bank brand with a new commercial
As of monday this week you can spot the latest TVC created for Marginalen Bank. This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (1 & 2) created by me for Marginalen Bank, the brand I took part in […]
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Let Me Introduce JAJDO – A Swedish App Brand For Kids
We’re four days into 2011 and I’m in Tandådalen, a Swedish ski resort, skiing. Before heading out to rips some snow I thought I’d update the blog with my latest venture. 6 days from now I’m kick-starting my latest company – JAJDO. Sometime last summer after having seen my two daughters rock the iPad an […]
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2010 Is Coming To An End. Here Are Some Things I Did
Yet another year has almost passed. This one has been filled great things. During the year I’ve created brand concepts, communication strategies and digital brand presences for a number of different brands. I released my first book or whatever you wanna call it. I spoke about future trends, communication and advertising at more than 80 events […]
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Case: The Story Of How Sweden's Newest Bank 'Marginalen Bank' Was Created, Implemented and Launched
What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I […]
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Presenting TEDxViggbyholm 18 April – An Evening About Visualization
Two days ago I got the news that my application for a TEDx license was approved. My idea is to host an event for around 75 people in Viggbyholm, Täby where I live. The focus of the event will be visualization and how design shape our ideas about the future. The event will be held in Täby, Sweden on […]
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Case ›› Re-branding: Turning A Diving Brand With A Heritage Into A Brand With A Future
Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to work with all aspects of branding and creative communication. A […]
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Studenterna på Berghs intervjuar mig i BerghsLive
För lite mer än en månad sedan bloggade jag om BerghsLive. Idag tog jag Screenflow och filmade av mitt lilla ‘uppträdande’ hos studenterna som också varit med och satt Berghs på kartan i samband med att Berghs School of Communication blev vald till världens främsta reklamskola i Cannes den här veckan.
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Låt mig presentera the NEXT Event den 8:e oktober av Wednesday Relations i regi av Johan Ronnestam
Sedan några år tillbaka gör jag då och då gästspel hos Wednesday Relations, ett nätverk för marknadsförare. Där brukar jag ofta tala om internet och hur det påverkar företags och varumärkens sätt att kommunicera i framtiden. Tidigt i våras fick jag frågan från Wednesday om jag inte kunde tänka mig ta ett lite större engagemang […]
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Göran Adlén intervjuar Johan Ronnestam om framtidens kommunikation i TrendTV
För ungefär 11 år sedan gick jag in genom dörrarna på IHM business school för att stärka min kunskap inom strategisk marknadskommunikation. Året var 1998 och jag arbetade på Framtidsfabriken med koncept för kunder som Nike Europe, Vattenfall, Bredbandsbolaget, Expressen mm. Ledda av Jonas Birgersson, mer känd för allmänheten som mannen i orange Helly Hansen […]
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TEDx Stockholm and Richard Gatarski's crowd sourcing experiment
Mark this weekend in your calendars. TEDx is coming to Sweden and it’s thanks to Teo Härén & Fredrik Härén and Henrik Ahlén who’ve been the driving forces behind getting TEDx here. The first event is beeing held north of Stockholm with about 40 people attending the party and I’m honored to be one of […]
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There’s something fishy going on
I haven’t really spent to much time blogging about what I’m actually am doing besides blogging. However, for some time now I’ve been working with everything from re-branding, advertising, digital communication to point of sales, packaging and raw problem solving for both Swedish and foreign brands. Some of the projects are pretty darn cool but […]
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You won!
Let me tell you how you felt yesterday evening around 5PM in Stockholm, Sweden. Around 5pm you were all sitting on front row in the Swedish theater Rival where the nice people over at Daytona had reserved a seat for you. Along with another 49 nominees and about 500 in the audience you first listened […]
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Our Ladbrokes TVC woke up the big bad wolf
As I wrote before the weekend, our TVC for Ladbrokes starting running in Sweden, Norway and Denmark. The idea is “Svenska spel – engelska odds” and is a direct hit against the main competitor brand that happens to be very generic. Svenska Spel translates = Swedish sport betting, which is more or less exactly what […]
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One TVC, One actor, 3 languages. This is our latest work for Ladbrokes
Tomorrow our TVC for Ladbrokes goes live on TV in Sweden, Norway and Denmark. The brief was to position Ladbrokes as the main challenger to the monopoly in Sweden. . Two of many cool features. – Ed Stoppard who plays the lead role in the TVC is english and doesn’t speak nor Swedish, Norwegian or […]
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Me, Kylie and the rest of the Foreign team made the finals
Hmm. Gotta get my broadband in place at home. My blog is starting to become a mix between no posts at all and self promotion. Anyway. When an award show has got such a nice logo as The One Show does, then I can’t help bragging about Foreign making the finals. I would like to […]
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The adidas World Cup project
If there is one thing I will always be proud of when it comes to my life as a creative, it’s the fact that I founded an agency, built it and then won the global Football World Cup 06 project for adidas. The solution was a 10 month campaign that took 1.5 years to build […]
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The Apathyparty Nonifesto
I wrote a couple of days ago about our latest campaign called Apathyparty08.com. Now we’ve got the videos on YouTube, so I thought I’d post it here to.
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Our work for IKEA made the New York Festivals finals
Last year we spend quite some time building real living rooms for a digital IKEA campaign called “Good, Better Bestå”. Today we learned that the campaign has made the finals in the New York Festivals. We’re happy @ Foreign.
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The Apathyparty
This week we launched our latest campaign at Foreign in close cooperation with Strawberry Frog. It’s the first and maybe the last campaign where we don’t give a shit about the result. As a matter of fact, we don’t care at all. Whatever. The brief: Make people understand that their voice matters. Solution: The Apathyparty […]
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Social buttons and blog this functionality in our latest campaign for adidas by Stella
Today we (Foreign) launched our second campaign for adidas by Stella Mc Cartney This campaign, just like the one we launched last year, is global campaign site translated into 18 languages. We’ve created an integrated flash site that is closely tied to the offline POS photography and approved by Stella McCartney herself. This year however, […]
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Fifa World Cup 2006 sites for adidas
Finally more than a year after launch I’ve uploaded a summary of the sites we produced at Foreign for adidas during the World Cup 2006 in Germany. We launched the first site in october 2006 and the last site (not featured in this movie) in July 2006. All in all we launched 29 different sites […]
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Kosta Boda is ‘In love with art glass'
Ah, I know. Some of you think we only do digital over at Foreign. Here’s a little something to prove different. Kosta Boda, one of the leading and oldest glasshouses in the world asked us to develop an idea for print placements in glossy magazines and larger outdoor billboards to follow up last years success. […]
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We got Swedish newspaper Aftonbladet covered
This morning we launched our (Foreign’s) latest campaign for Com Hem, one of swedens leading telecom companies. The campaign has been building for a couple of weeks with teasers towards todays Lucia campaign. On Aftonbladet.se, Swedens most visited newspaper, visitors will enjoy a Lucia celebration and then the possibility to forward this to friends via […]
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H&M Viktor & Rolf Shortlisted in Eurobest
The Viktor & Rolf campaign Foreign produced for H&M is shortlisted in Eurobest. Goodie!
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Talking at Daytona Sessions…in Swedish
Last night I held a speach at the Daytona Sessions about the communication of tomorrow. Actually where digital communication is in 2012. Here is the video recording of it. Enjoy! The presentation | View | Upload your own Part 1 Part 2
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Who better than Kylie can bring out the best in a Summer Collection
Background As part of the summer campaign for 2007, H&M teamed up with Australian pop princess and all round style icon, Kylie Minogue. The collection focused on beach and pool wear with distinctive patterns and colours, including bikinis, sunglasses and other unique products and accessories. Challenge To create an experience where the user is exposed […]
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Foreign provided the vows for the marriage between H&M and Viktor and Rolf.
Background Once again H&M teamed up with a design house to provide an exclusive clothing collection. Previously Karl Lagerfeldt and Stella McCartney have worked with H&M, this time it was the turn of design duo Viktor & Rolf. Challenge H&M must always stay one step ahead of its competitors. Therefore it was essential that the […]
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Kosta Boda and NK join together in a kaleidoscope of art.
Background During the “Swedish Design Summer” Kosta Boda held a glass art exhibition at NK, Stockholm’s premium department store. NK was chosen as the perfect “gallery” for Kosta Boda, as it represents exclusivity and design, and has a wide variety of Swedish and international customers. Challenge Conceptualise and commission an exhibition that would make visitors […]
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adidas +10 Recruitment
Background A massive global campaign where stars around the world search for football players to join their teams. Visitors to the website are given the chance to be recruited and send an attached movie/image showing that they have what it takes be recruited to a team. Challenge To create a personal site that captures and […]
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The adidas +F50 Tunit Campaign
The adidas +F50 TUNIT modular football boot will take the game of football into a new era. Allowing players to customise and tune their performance to full effect, this is a football boot that can be any boot the player wants it to be. With the concept of modularity at hand, we needed to create […]
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BMW R1200S Launch
Background BMW Motorrad was ready to prove to the world that German design is in all ways equal to that of their celebrated technological prominence. Combining the true aesthetics of beauty and power, the R 1200 S proves that BMW Motorrad has seriously leaped into contention within the super sport bike segment. Challenge The typical […]
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A campaign site for BMW motorrad
BMW Motorrad presents the Beauty and The Beast, all embodied in one terrific creature. Foreign presented the website. BMW Motorrad was ready to prove to the world that German design is in all ways equal to that of their celebrated technological prominence. Combining the true aesthetics of beauty and power, the R 1200 S proves […]
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adidas +10 World Cup Campaign
Background The launch of the +10 campaign was also the start of “The Fan’s World Cup”, with a recruitment drive to group viewers with their favourite players in the pursuit of both real-life and online events and games. adidas, wanting to provide a vehicle to football fans all over the world, approached Foreign to bring […]
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Bigger and better for Netentertainment
Netentertainment gave Foreign the assignment to raise the awareness about their brand and their value to market. Background NetEnt offers the most attractive, profitable and operationally stable gaming platform available. Non download Internet casino systems is at the core of their offering. They provide comprehensive solutions with all the features, tools and controls that an […]
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A comic book to support the adidas Impossible field campaign
The launch of the Impossible Field website to compliment the TV campaign, detailing the launch of a new range of adidas products. Background The launch of adidas’ latest range of products was to steer clear of outright “selling” was our brief from adidas for this project, and it was also to demonstrate the products’ superiority. […]