Category: Video
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Creating Content That Moves People: Lessons From the Masters 2023 Video
As a copywriter, marketing director, or golf enthusiast, you know that capturing the essence of a momentous event through words and visuals is no easy feat. But when it’s done right, it’s pure magic. The video of the first day at the Masters 2023 in Golf is a masterpiece that perfectly captures the excitement, anticipation, […]
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Sharing some of my thoughts on viral marketing – The Viral Triangle
Just say the word – Viral – and brand owners go bananas. It’s what you want. Communication spread all over the world without a penny in media spend. It sounds so easy but in fact, not that many videos circles the globe every year. Let me share one of my ways of increase the probability […]
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Future Office Space? Karim Rashid, Mine and Others Point of View
Swedens leading property company Vasakronan decided to explore how the office space will look in the future. What role will the workplace play in the future and how will it change due to digitalisation and the behavioural changes in its wake? These were questions they asked Karim Rashid, one of the worlds most renowned Industrial Designers, Swedish […]
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A prototype – SJ and a journey into the future
You might have seen the post I’ve written about prototyping. An innovation process I’ve developed in order to help global brands understand their future needs and based on that map out strategies to move them into the future business landscape. It’s part strategy, part creative development and part visualisation. Well, here’s another prototyping project one […]
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The Story Of BAUX Acoustic Panels
About a year ago in February 2014 one of my entrepreneurial creations was introduced. Upon my initiative, me, Fredrik Franzon, and the founding partners of design studio Form Us With Love; Jonas Pettersson, John Löfgren and Petrus Palmér founded a company called BAUX. Our idea was to create sustainable building materials that would be surprisingly functional and […]
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60 seconds of pure passion
Just home from a weekend in St Anton with the mountain guides at Piste to Powder. Above says it all:
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Case: The Marginalen and Fredrik 'Benke' Rydman story continues.
As you might have seen I’ve been working with Marginalen Bank for quite some time now. Last time I posted about Marginalen I wrote about the campaign featuring world class dancer Fredrik ‘Benke’ Rydman. Benke was one of the founders of the dance collective Bounce. Today he’s doing tons of choreography and he’s also the […]
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Get great music for your videos
Ever run into the problem of uploading a video to Facebook or YouTube and getting it stopped because of the music you’ve chosen? Here’s a saturday tip: In the future. Pick music that is published under the Creative Commons licence. Find great sites over at Creative Commons own website here. My personal favorite is Free […]
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Hello from St Anton and a comment on bringing technology into nature
Me looking into the camera on the top of Valluga before heading down an extrem run. Right now I’m spending four days in heaven. Together with some friends and I’m St Anton skiing some of Europe’s best powder. We got our two mountain guides with us and we’re exploring every part of the
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Case: Let's Bank with Fredrik 'Benke' Rydman and Marginalen Bank.
If you’ve followed this blog and me for a while you know I’ve been heading the work of making one of Sweden’s newest brands come to life – The Marginalen Bank. It’s a fantastic assignment where I’ve together with Caroline Karlström have been given the honor of both creating the actual brand as well as […]
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24 Hours Live. Sammanfattning, höjdpunkter och ett stort tack!
(This is a Swedish post covering the 24 Hours Live event in May earlier this year) Tidigare i år, närmare bestämt i början av Maj, genomförde jag tillsammans med Göran Adlén årets kanske mest korkade eller geniala idé. Ett enkelt koncept. Vi skulle spendera 24 timmar non-stop i hotelbaren, något slags världsrekord?, på ett av […]
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Continuing building the Marginalen Bank brand with a new commercial
As of monday this week you can spot the latest TVC created for Marginalen Bank. This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (1 & 2) created by me for Marginalen Bank, the brand I took part in […]
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Dear Saab. Your Site Sucks
Usually when I don’t like something I try to give constructive feedback. But in this case there’s just to much of a history involved. About 9 years ago I tried to pitch ideas on Saab. Partly because I really wanted to work with a car brand and partly because they were Swedes. Already back then […]
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Case: The Story Of How Sweden's Newest Bank 'Marginalen Bank' Was Created, Implemented and Launched
What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I […]
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Yvon Chouinard Knows How To Run A Business And It's Not Called Run
If you are planning to start a company, or maybe running one already then there’s one speech that you just HAVE to watch. It’s this one below featuring Yvon Chouinard, the founder of Patagonia. It’s freakin’ fantastic and appeals to me as an entrepreneur, a human but first and foremost as a father cause if […]
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Life Is Made Up By Small Things That Don't Seem To Matter
We are born. Even before we’re born our life is being shaped day by day. Every day, every hour and every second life passes by. Sometimes tons of things happens at once and suddenly we notice a shape, we call these shapes memories. But most of the time life is made up by small things […]
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Think People Will Read About Your Service? Think Again!
Time is precious. Don’t you agree? For example if I spend to much time here going on about this and that you’re gonna start to think ‘what the heck, get to the point you #%*#’er. So, I’m not gonna spend to much of your time. Instead. Have a look at these 5 demo videos and […]
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When You Want To Communicate Something. Change Perspective!
Have a look at the video below and tell me if you’re not amazed. Turning things up side down. Black becomes white. Faster when you’re used to going slow. Smile when people expect you to be sad. Something big when people expected something small. Diving when people expected skydiving. Whatever you do, don’t do what […]
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Control Your Home With Your Mobile
Just when I thought I was done renovating our home I ran into this control system that enables regulation and control of our complete building with the touch of a finger. The Gira Control 19 Client is a PC-based control and regulation unit with a touch screen. It becomes a home station for door communication […]
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You'll Be On A Roll
The future is bright, that’s for sure. At least if you’re into portability and gadgets. This flexible new oled display developed by Sony makes the iPad seem like a brick huh! Fubiz lit up the road this time.
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Open Source Project Shed New Light On Graffiti
I love the Internet. When I least expect it someone somewhere has spent the last weeks writing thousands lines of code that turns something we’ve all seen into something none of us has seen. Today when I visited JoshSpear I ran into this open-sourced project called Graffiti Analysis by Evan Roth. This is exactly what […]
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Simon Pestridge From Nike Make Future Advertising Sound Simple
Apple, Nike, adidas, Google and so on. It’s always easy to point the wow pointer to these huge brands that have massive amounts of brand fans world wide. But sometimes you’ve just gotta remind people about why these brands often are leading the pack. I have just gotten of stage in Tallin, Estonia after speaking […]
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Canon Digs Into The Vimeo Video Community
While spending some time reading up on what the ‘fine art’ video photographer Vincent Lafore was up to I ran into a campaign by Canon placed on the video site Vimeo. The concept called ‘The Story Beyond The Still’ is a perfect example on how brands could look into creating digital events rather than necessarily […]
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These Are The Reactions You're Looking For When Launching A New Product
I have always been a great fan of Dyson. A company truly based on innovation. First famous for their vacuum cleaners they’ve now released a fan (updated) without any blades. This video below shows people being confronted with the hairdryer for the first time and it’s a perfect example of true innovation and the consequences […]
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Waving Good Bye To 2009 – Google Waving That Is!
Who said Google Wave couldn’t be made to good use. Hmm…I sort of did at this networking meeting the other day when we talked about the biggest fails of 2009. At least we haven’t seen that many good cases yet but of course they will follow. Whirled Interactive (same guys who gave us Pulp Wave) […]
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Google Introduce Live Search and Augmented Reality With Google Goggles
Smart move. Just when we’re about to be swarmed with augmented reality apps Google takes a step forward and turns the whole hype into something mainstream. Yesterday the search company introduced a number of new things. Apart from the new live search my favorite was Google Goggles. A new app for the Android that let’s […]
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A Larger-Than-Life Multi Touch Experience That Will Blow Your Customers Away
It’s not all about creating WOW-effects. You’ve gotta deliver some kind of value too. And this must be one of the better way can you deliver both of those qualities in a physical space. Imagine what this would do for Swedish tourism if it was installed in any airport in the world showcasing our beautiful […]
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I'm Not a Blogger. I'm a Logger!
People ask me from time to time why I’m a blogger. I tell them I’m not. What I am is a junkie for inspiration and reflection. A quite passionate one too. For me this blog is the ultimate tool to log things that shape my life. Things, thoughts, people, objects and so on. I don’t […]
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Couldn't Have Said It Any Better Myself – Gary Vaynerchuk Throws It In Your Face
Today I pulled a gig together with homie Stefan Hyttfors, the founder of Wenderfalck. We were invited by Pfizer to shake things up and draw out some ideas on how to prepare for the future. Stefan painted the background and I mixed the colors. I think we did a good job? Among other things I […]
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The Future Is Not a Game. Or Actually It Is – The Superstruct.
The Institute for the Future in Palo Alto decided to give a go at the future. How? A game of course. Superstruct is the world’s first massive multiplayer forecasting game. The game, launched in october 2008, was constructed and launched by Jane McGonigal. By playing the game, people help The Institute for Future chronicle the […]
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Grandmaster Flash is Game
The gaming industry is conquering one lifestyle segment after another. DJ Hero is the latest and coolest in a long line of musical games such as Guitar Hero and Rock Band. DJ Hero let’s you rock the party using old style turntables featuring the gaming controls. In a smart move the company behind the game, […]
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I've Said It Before But It's Worth Repeating – We Just Wanna Have Fun
Today Miss Swiss miss made me notice this wonderful initiative from Volkswagen called ‘The Fun Theory’. It’s one of the more refreshing campaigns I’ve seen coming out of Sweden in the last 10 years. This is good shit and to me it’s spot on brand! Or what do you think? Thank you Tribal DDB Stockholm […]
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The Ultimate Mood and Storyboard Application
Creatives all over the world do their best to visualize their ideas when pitching clients, preparing for photo shoots or simply putting their ideas on paper. Apart from sketching with Sketchbook Pro I’ve personally been using Flickr and Google Image Search combined with Photoshop for ages. Lately I’ve added Bing and iStockphoto to the list. […]
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Here's the latest iPhone app that….naa
Obviously we’re not really there yet. But this spoof gives us a pretty good idea where technology is heading. On top of that I’m getting a smile for free! You will too.
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Microsoft Courier makes me go bananas – in a good way
Last week rumors started to surface regarding a new tablet about to be launched by Microsoft. The name was Courier and the rumor was a video containing a demonstration of the user interface. At first I thought it was more of an interface bonanza than an actual usable product. But today I ran into yet […]
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Om du missade Sweet Sunday Web Crunch
Igår kväll intog jag soffan hos Björn Falkevik, Mattias Östmar och Joakim Nyström. Det var dags för andra episoden av Sweet Sunday Web Crunch eller Geek TV som en del kallade konceptet på Twitter. Geek TV var ett rätt beskrivande namn alla fall på gårdagens ‘TV’ program som sändes live på Bambuser. Under ca 70 […]
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TEDxStockholm and Tales of Passion
This weekend I was one of the privileged ones attending the second TEDxStockholm with among others Hans Rosling speaking. TEDxStockholm is a place for people who believe in the power of ideas and inspiring talks to help shape the face of the future. A great picture by Gitta Wilén from the first TEDxStockholm. Can you […]
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Microsofts Future Interface Bonanza
A great site for finding inspiration is Fubiz. Their tagline ‘Daily Doze of Inspiration’ says it all. This morning when I was preparing for a speech on the ‘DNA of Creativity’ next week at an event arranged by Cap & Design, one of Swedens leading design magazine I stumbled on this wonderful video below from […]
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Art, Technology and Nature Combined turns into a Future Innovation
Thomas Traxler has got his shit together. Powered by nothing but sunlight and some threads, Thomas Traxler‘s “The idea of a tree project” shows us how objects can grow during the course of a day. His project more or less mimics the way a tree grows and changes shape due to weather conditions. Amazing. Thomas […]
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Logistics innovated with Augmented Reality
United States Postal Service has launched this augmented reality application that allows their customers to find out if a certain shipment fits the box and thereby also finding out what it actually costs. It’s smart, it’s branding and it’s innovation! SwissMiss got me hooked up.
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The old aircraft carrier of traditional advertising is slowly turning 180° in the other direction
I am sitting in Nacka, Sweden outside the office of one of my clients. My attention is drawn to a Tweet from Richard Gatarski, Weconverse, that points my eye towards a live Bambuser feed from the Berghs School of Communication. Richard is right now streaming the opening lesson for the 2009 class of advertising at […]
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Hey! It's almost five'o clock and it's friday. Watch this one and go home happy!
Here’s a four minutes and thirty three seconds long video that continuous on my previous post subject. Let’s be humble about the fact that nature has allowed us all to be in control of this planet. Found this one on a young Swedish ‘Berghs’ students blog. – Thank you and congratulation by the way!
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When I get old…shoot me…into outer space
Ever since I was a small boy I’ve dreamed of going into outer space and beyond. This video showcases the Ultra Deep Field first discovered by the Hubble telescope in 2003. It’s a four minutes and seventeen seconds long video that will change your perspective on human life, our way of living and our home […]
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Can XBOX360 Natal really be this good
About 2 month ago this video below showing the next generation controls for XBOX360 – The Natal – was uploaded to YouTube. It was first showed at the E3 Expo in L.A. The question is – can the XBOX 360 Natal really be this good. I mean, look at how it senses small arm movements, […]
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Here's a flashmob I wish I'd known about
On Sergels Torg in central Stockholm yesterday. Swedish street dance company Bounce tribute Michael Jackson with this flash mob to Beat It. Found the beauty over at The Girls of Florida.
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Stage diving big balls that generate sound makes me smile
Spotted this wonderful video showcasing a series of round balls that generate different sounds as the audience bounce them around. It’s a great ‘stunt’ performed by Intellijel in collaboration with Danjel Van Tijn at the Siggraph 2009. Give people something fun and innovative to interact with and they’ll do just that. Listen to the audience […]
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It's a animal. No! It's an alien. No! It's a…
This video showcasing what people believe to be an unknown lifeform of ET origin is spreading like wildfire on YouTube. More than 2 million hits since yesterday. As always we tend to spread classical myths grounded in life more than anything else. I pray to god it’s not a viral campaign for Burger King and […]
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Studenterna på Berghs intervjuar mig i BerghsLive
För lite mer än en månad sedan bloggade jag om BerghsLive. Idag tog jag Screenflow och filmade av mitt lilla ‘uppträdande’ hos studenterna som också varit med och satt Berghs på kartan i samband med att Berghs School of Communication blev vald till världens främsta reklamskola i Cannes den här veckan.
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RIP Michael Jackson
Early this morning I stood in the ‘Story’ bar in central Stockholm and explained to one of my friends what Twitter is all about. As I explained trending topics I noticed RIP MJ hitting the charts and of course Tweeted it myself. Michael had been declared dead only minutes earlier when people went crazy on […]
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When I was 5 years old Backgammon was a cool looking game
I remember when I was about 5 years old, my parents had a Backgammon gaming board in our livingroom and I thought it was a beautiful pattern on top of it but I didn’t have the slightest idea how that game was played. As I was browsing through the most viewed YouTube videos of the […]
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Göran Adlén intervjuar Johan Ronnestam om framtidens kommunikation i TrendTV
För ungefär 11 år sedan gick jag in genom dörrarna på IHM business school för att stärka min kunskap inom strategisk marknadskommunikation. Året var 1998 och jag arbetade på Framtidsfabriken med koncept för kunder som Nike Europe, Vattenfall, Bredbandsbolaget, Expressen mm. Ledda av Jonas Birgersson, mer känd för allmänheten som mannen i orange Helly Hansen […]
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Du som inte vet hur jag låter. Idag lördag klockan 14:25 kan du höra & se mig tala.
Så är det med den saken. TV kanalen Berghs Live hittar du förstås på www.berghslive.com. Resten av tablån för dagen hittar du här. ps. Någon som har Screenflow och vill ödsla 10 minuter på att spela in? (for you who does not speak Swedish. I’ll be attending Berghslive today, Saturday at 14:25 to talk about […]
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It's friday and I like
Yesterday I had a very nice evening. First a visit to Berghslive. Lot’s of student. Lot’s of great work. I actually ended up buying one of the students pieces. I’ll show you what that was in a couple of days. After that followed a date with Mr Aviation, Ms Gin Fizz, a dame called Strawberry […]
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RFID, the next big thing in products…eh…houses…everywhere!
If you yet haven’t heard about RFID you better click that word now cause in a couple of years you’ll be walking in boots that will either kick you out of the bar or let you pass the queuing crowd. That and what ever you can think of is what RFID will be used for. […]
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Technology democratized creativity
The music industry have for many years kept musicians at an arms length mainly because the hard- and software has been to expensive for the everyday musician to buy. On top of that the record companies has owned distribution and marketing. This way they’ve made sure that they make the big bucks while the actual […]
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The future belongs to cool robots and it scares the hell out of me
Terminators. Robots created by mankind came to the decision that in order for them to solve their tasks it was more efficient if mankind were extinct. A fantasy or a probable future? The last couple of years I’ve seen lots of videos coming out from laboratories that makes the Terminator future quite possible. I can […]
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This dude knows how to change!
I am away skiing with my family so expect a ‘low frequency week’ when it comes to blog posts. The rule however is: If I’m having fun you should be having fun too! Here we go: After Tweeting this @larsthomsen tipped me about another changeling in the end of a Ted speech. Check it out! […]
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The mobile applications of the future…
This morning I’m reading an article in Svenska Dagbladet about the mobile applications of tomorrow. It talks about the Swedish Mobile Life project supported by Sony Ericsson, Microsoft, Telia among others. About the same time I’m watching this video below where The Mentalists play a cover on the song Kids by MGMT on their iPhones […]
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This is how you turn rational information into emotional entertainment
Formula one may be the most expensive sport in the world and only a few of us will ever steer one of those super cars. This season a lot of new rule changes has been implemented in order to increase the interest for F1. But how do we, the everyday people understand what those changes […]
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Toys that makes me go wow
When I was a young boy my passion among other things were airplanes. Big ones, small ones, fast ones & slow ones. It didn’t really matter as long as they contained some kind of innovation. Sadly most of my favorite ones were military jets. As with many other fields the army were heading the pack […]
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The music industry are pretty stupid
This morning I found this video of a 15 year old girl who’s petty pissed about the fact that YouTube and Warner Brothers deleted a much appreciated video of her singing the 1934 song Winter Wonderland. This is EXACTLY what brands should NOT do. Warner Brothers – you are idiots! I personally had a video […]
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Honest and real makes me singalong with the Super Broker Shuffle
Freakcasting, a trend that was very common in Swedish advertising a couple of years back is something I personally dislike. Having people in a TVC just based on the fact that you think people will laugh at their real personality is the closest thing to bullying there is. We have a responsibility to be more […]
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After all, were only humans
Following my new years prediction it’s easy to suddenly find oneself trying to write smart posts. But there’s one thing we must never forget – communication and especially advertising is relying on loaned time. Once our target group think we become boring we loose them! Whatever you do and whatever the purpose never forget to put […]
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Cables go f#*k yourselves
I have been looking through videos from the CES 2009 show and apart from the Palm Pre there’s not that many things that makes me go wow! But this new invention that let’s us all cut the cables is fantastic.
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Objectify, my kind of movie
I love Industrial design. I love gadgets. I love communication. If this movie lives up to my expectations – then I’ll love the Objectify movie too. Hey. If you’re as eager as me. Sign up to the newsletter on the Objectify movie site.
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The Steve Jobs delivers insights on life at Stanford
I seek inspiration everywhere. But Steve Jobs and his lifework with Apple is absolutely one my top inspiration sources. Ran into this Steve Jobs Stanford Commencement Speech 2005 on YouTube. Steve shares the highs and low of his life. What strikes me with this one is that Steve in a great way conveys the importance […]
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More ways to innovate the release of a new music album
In Sweden, the government has recently voted on a new law that is supposed to make it harder for people to steal music. The lobbying for this new law has mainly been run by old school artist who want to protect their rights to their music. Younger artists that has grown up with the new […]
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Thinking of visualizing things at your next event?
Then why not be inspired by Jeep. I first spotted this about a year ago. Today when I saw it again I searched my blog. But since I hadn’t posted anything on it – here it is. This is quite an amazing way to use water to create visual effects. A computer controls how water […]
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A book about typefaces that makes you go wow!
Snow, food and wine. That’s why I haven’t been blogging away the last couple of days. I’m in the Swedish ski resort Tandådalen with my oldest daughter Ebba. I could not resist however to post this video showing this ABC3D pop-up book by Marion Bataille. It’s a true beauty and shows how innovation really makes […]
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Branding. Lesson one by Honda.
Its amazing how Honda continuously innovate their brand message. Don’t you think?
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Joost launched for iPhone but they've stopped 3G watching for now.
Today I installed the new Joost iPhone app released this friday. I’m amazed beyond explanation. This single app will change mobile TV. It’s the first application for a mobile that lets you watch full length movies. And you get to choose from any of Joosts +46000 videos. What strikes me is the fact that my […]
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I'm officially a sucker for cars. And that's why I just have…
…to post this video of the new Porsche Panamera. Officially released today. Interesting also from a marketing perspective. Porsche have never released something like this before. Porsche Panamera Picked it up from Luxury Insider, founded by two guys I met at a marketing event in Monte Carlo a couple of years ago.
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Ocarina shows why it's not about having MMS in your iPhone
When the iPhone was launched people were judging the new mobile by its content. Well, by now I think most people has understood that what’s in there from start is not the thing, its what creative people will do with the technology that matter. The new application Ocarina, the second iPhone application from Silicon Valley […]
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So you think Minority Report is a fantasy?
Well, think again. Here’s the G-speak spatial operating environment from Oblong Industries. Finding traffic from Daytona’s del.icio.us account led me straight to the source.
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Eniro – Tänk om, tänk nytt och tänk annorlunda
Svenska Eniro kämpar om svenska sökmarknaden. Google, Live och Yahoo visar dock inga tecken på att tappa allt för mycket trafik, särskilt om man sätter det i relation till den mängd traditionell reklam Eniro formligen sprutar ur sig? Någon som sett en annons på stan för Google? Varför ser vi inte mer innovation kopplat till […]
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It's Sunday and you're free.
Aung San Suu Kyi is not. Don’t ever forget that!
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Amazon frustration free packaging adds consumer value and secures my future relation with my kids
I criticized the jungle branded company a couple of days ago because of their new shopping experience. Now I’m going to send them of on a rocket to my 7th heaven. This video shows a new feature that they are implementing on their big sellers – the Amazon Frustration Free Packaging. Wow. That’s all I […]
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BSmart creates a nice piece for IKEA
A couple of days ago I spotted this TVC above. It made me happy. Simple & informative yet a fun movie that left a positive feeling right behind my nipples. I instantly started to browse the net to get hold of the movie and blog about it. I was kinda sad when I couldn’t find […]
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Apple doesn’t even seem hurt by that clean uppercut from Microsoft. But then again, who would have thought that.
So the fight continues. I’ve written about Microsoft getting back on Apple a couple of times before. In my first post on the subject I especially commented on the fact that before Microsoft starts to spread the dollars they should take care of their product. Vista just doesn’t do it. According to Gartner only 6% […]
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“advertising is the price companies pay for being unoriginal”
These are the words of Industrial designer Yves Behar, founder of Fuseprojects while talking at TED. Among other things Yves has designed the OLPC. (One laptop per child project). So, is this true? Well, I don’t entirely agree. But I do think that promoting a product that doesn’t live up to the standards of […]
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2009 The year of the positive communication
Following my earlier post today I just gotta tell you about a gut feeling I have. It’s about positivism, happiness, being nice to one another, spreading the love. For a couple of years now newspaper have reported more and more on peoples misery. TV channels has been all about putting 4 people on the […]
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Blitzkrieg has started
It turns out there’s a plan behind everything. Microsoft launched part two of their Blitzkrieg against Apple. The strategy behind this one is obvious. Apples turned Microsoft into a boring nerd with their Apple vs PC commercials. Microsoft now puts a face on those nerds. Classic strategy. Choose an enemy. Become David and challenge Goliath. […]
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Microsoft drops Jerry and Bill and strikes back at the Apple.
According to several blogs, blogs, blogs Microsoft is shutting the Bill Gates & Jerry Seinfeild down before we even got to like the guys. I’ve been writing about this campaign before. This latest campaign from the gigantic PC dragon was heading in one direction now they’re turning in another. New York Times reports Microsoft has […]
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Agent Provocateur knows how to tease
Let me make this clear from the beginning. It’s not the product that made me write about the shopping experience. But, I’ll admit that I found the shopping experience because of the product. I’m a fan of usability. What doesn’t work…doesn’t work. However, I’m also a fan of dramatization and communication. This site by Agent […]
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Ever wondered why you drink?
Look no further. Here’s a nice little flick found on Swissmiss that explains why we drink in quite a creative and illustratious way. I especially like the combination of the boring voice, jumps in thought and the wrap up. The video itself also brought Current to my attention. A kind of Digg clone. Looks promising. […]
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Microsoft’s new advertising might very well be the most interesting case to follow ever
Microsoft has released their second episode of Jerry Seinfield & Bill Gates. It’s a 4.32 minute long episode where Jerry & Bill spend time with a ‘real’ family. The whole thing is very interesting as it’s the most profitable company in the world that is releasing a whole new tone of voice. They will spend […]
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'Actroids' are here and they're scary
About a month ago I wrote a post on Actroids and how they will be the tool of future art directors. Then today I found this YouTube video showcasing Emily that explains to us what Image Metrics is. The thing is, Emily isn’t really a real woman, she’s a 3D generated actor – an Actroid. […]
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It's all about a warm feeling
TBWA New York has created some wonderful TVC’s for Skittles. Last year, the Skittles Leak commercial above first caught my eye. I doesn’t really do anything else but leave a constant 2° raised body temperature. It makes me warm. When visiting Adhunt today, I found another one where this guy milks himself with a milk […]
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Microsoft pairs Bill Gates & Jerry Seinfeld in their latest TVC
It appears that Microsoft has finally gotten tired of Apple’s Mac & PC TVC cause this little piece must have cost a fortune. Bill Gates and Jerry Seinfeld seems like the perfect match to actually give Apple a good fight. However, I’m sorry to say this new TVC doesn’t deliver. It even makes Microsoft appear more […]
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Steve Jobs – a natural born marketing man
Wise word from Steve Jobs as he held his speech to the employees at Apple when returning to the company 1997. Thanks Alexander for the tip.
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Olympiska Spelen i Peking har förändrat Svenska folkets internetbeteende
Igår hände något som var avgörande för hur vi i Sverige använder Internet i framtiden. Susanna Kallur startade på 110m häck…och föll. Nu var det inte själva loppet i sig som var förändringen jag talar om, utan istället det faktum att SVT.se/OS’s liveström gick omkull på grund av den stora trafiktillströmningen. Innan det här hände […]
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'Actroids' will be the puppets of future art directors
I know. This girl isn’t really competing with real actresses…yet. But in 10-15 years time, powerful computers, 3D software as easy as textpad and downloadable models with different voices to go will become the must have tools for every Art Director out there who is looking to fulfil his/her new idea for a TV commercial. […]
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Halo-inspired Toyota commercial for Prius
Well, that’s another way of creating a TV commercial for a hybrid drive car. It sure got my attention. By AB5TRAX
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BMW innovates
Nothing impresses me like a company that has found out exactly what they should do to build their brand and then sticks to the formula. I don’t drive a BMW but I must say these guys from Germany are not far from making me into a customer. Their brand has been closely connected with innovation […]
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…and here is the Apple iPhone 3G commercial
As fresh as it comes. Apple already published lot’s of info on the iPhone 3G.
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iPhone Earth
Met a guy today that said: “iPhone is kind of overrated, it’s just like another mobile but not as good” What he and a lot of other people don´t understand that it’s not about the phone, it’s about the open platform, the touchscreen and motion sensor. This is a cool example of both of them. […]
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Twingly creates screensaver to visualise their "power"
I visited Twingly today to see the rating of my Whiskyblog when I noticed this little screensaver. Unfortunately it’s only available for PC users. But it seems like a pretty cool thing. The Twingly screensaver is visualizing the global blog activity in real time. With Twingly screensaver you get a 24/7 stream of all (viewer […]
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Our Ladbrokes TVC woke up the big bad wolf
As I wrote before the weekend, our TVC for Ladbrokes starting running in Sweden, Norway and Denmark. The idea is “Svenska spel – engelska odds” and is a direct hit against the main competitor brand that happens to be very generic. Svenska Spel translates = Swedish sport betting, which is more or less exactly what […]
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One TVC, One actor, 3 languages. This is our latest work for Ladbrokes
Tomorrow our TVC for Ladbrokes goes live on TV in Sweden, Norway and Denmark. The brief was to position Ladbrokes as the main challenger to the monopoly in Sweden. . Two of many cool features. – Ed Stoppard who plays the lead role in the TVC is english and doesn’t speak nor Swedish, Norwegian or […]
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Flickr expands into video
Nice and thank you. I will most definetely use it.
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The adidas World Cup project
If there is one thing I will always be proud of when it comes to my life as a creative, it’s the fact that I founded an agency, built it and then won the global Football World Cup 06 project for adidas. The solution was a 10 month campaign that took 1.5 years to build […]
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The Apathyparty Nonifesto
I wrote a couple of days ago about our latest campaign called Apathyparty08.com. Now we’ve got the videos on YouTube, so I thought I’d post it here to.
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Typographic interactivity
Tina “Swissmiss” Roth Eisenberg got some great posts in her blog. This video about a book called ABCD by Marion Bataille was no exception. I’m buying it today.
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Wow. Microsoft Exchange Support in iPhone
Apple announched that there will be support for Microsoft Exchange in iPhone anytime soon. Good news for Apple…and Microsoft!
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The White Glove Tracking project turns Michael Jackson into a viral
Today I got a link from Ya-sin, leading me to a YouTube movie where Michael Jackson performs Billie Jean…with a HUGE white glove. This is social networking at it’s best. On May 4th, 2007, the White Glove Tracking team asked internet users to help isolate Michael Jackson’s white glove in all 10,060 frames of his […]
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Hyper Island did a piece on Foreign
The other week, students from Hyper Island came over to do a short video piece on Foreign. The video was to be used on their portfolio site launched today. On the site students present themselves and a selection of the best of breed Swedish digital agencies. Here’s the film.
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Mr Sagmeister innovates the blog format
I posted earlier on Stefan Sagmeisters new book Things I’ve learned in my life so far. Now he has followed up the book with a website/blog where he’s asking everyone to contribute. It’s a smart and innovative way to create an integration with the book idea but also to invite everyone to continue the story. […]
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The Whopper Freak out is freaked out
A while back I wrote about the Whopper Freak out. A great advertising solution where Burger King killed the Whopper and put peoples reactions on TVC – all to see on their campaign site. However, now about two month later it’s cool to see that the number one listing when you search for Whopper Freakout…eh..you […]
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Will illwilly win it for Barack?
Don’t know if you have visited the campaign site for Barack Obama? It’s an impressive showdown in distributed social advertising. The site, designed in a typical Web 2.0 style features tons of information on how to get involved in the campaign for Barack Obama as the next president of the USA. Among other things there’s […]
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Yahoo Live is…eh live.
Since a couple of days ago Yahoo Live is Live. This new site allows anyone with a webcam to stream live video of themselves to a dedicated site. All their technology isn’t in place obviously Of course live streaming has been available before, but the fact that you don’t have to pay shitloads of money […]
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He's hot that Banksy! But how Internet makes this art accessible to all of us is even hotter!
You all have heard of Banksy I’m sure. The other day I found some movies of him(them?) making art in Palestine. This is so cool. Imagine how hard it would be for a commercial TV station to get hold of Banksy and get him in front of camera. And how hard wouldn’t it be for […]
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A good selection of the best Super Bowl 2008 ads
Super Bowl is one of the greatest TV events of the year and this makes it the “oh how I wanna put my TVC on Super Bowl” shit for brand directors. However, the TVC’s that actually get on there is a selection of the greatest and the worst since money rules, not quality. Tom Cole […]
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Tooble is cool
Sometimes you see things you just have to share but you don’t have time to write something intelligent. Tooble is one of those things. Then you go to the ‘About’ section and copy/past. Said and done: Tooble is a brand new program designed to bring the of content on YouTube straight to your iPod. In […]
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It's time to apply for Konstfack 2008
Konstfack is the Swedish university collage of arts, crafts and design. It dates back to 1818. And to get more students to apply in 2008, a movie has been created to draw attention to the school. The movie is directed by RGB6 in Sweden. It seems they’ve used a high speed camera to make it. […]
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Fifa World Cup 2006 sites for adidas
Finally more than a year after launch I’ve uploaded a summary of the sites we produced at Foreign for adidas during the World Cup 2006 in Germany. We launched the first site in october 2006 and the last site (not featured in this movie) in July 2006. All in all we launched 29 different sites […]
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Handmade 'litterary' animation by Japanese students
This is nice. Or at least could be in an ad. I’ve seen quite many of these the last couple of months so I’ll expect something like this in a Swedish TVC anytime soon (Swedish TVC’s pick up trends fast)
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Isn't this a cool girl
We were looking for cool things on YouTube the other day in the agency. This movie with a puppet girl in oversized format controlled by a large group of people turned up. It’s beautiful and innovative.
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A bike for the guys at Davos to consider
This is genius. It’s a bike called the Aquaduct and it’s a pedal powered vehicle that transports, filters, and stores water for the developing world. The Aquaduct was the winning entry in the Innovate or Die contest put on by Google and Specialized. The contest challenge was to build a pedal powered machine that has […]
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Look what happens when Range Rover understands the benefits of an open iPhone OS
This is fantastic. Range Rover has taken on Apples challenge to develop new application for the iPhone. They’ve simply made it the command center of their future cars. This is mobile 3.0. Sony, Nokia, Motorola and other traditional (feels great to write that) mobile manufacturers. Watch out…or watch this. This one first turned up at […]
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A WWF billboard I wish I did
Isn’t this a beauty from WWF? Wouldn’t work in Sweden though…we’re covered in darkness and misty clouds.
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Bill Gates leaving Microsoft (for the last time?)
Found this video over at Henriks blog of Bill Gates leaving Microsoft.
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The World Economic Forum in Davos goes web 2.0, or at least web 1.5
As you probably know every year, the world’s top leaders from politics, business and the global community attend the Annual Meeting of the World Economic Forum in Davos, Switzerland, to discuss how to make the world a better place. The forum starts the 23rd of January. This year however, everyone can join the conversation. The […]
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This is a nice animated Video
Too tired to write something. So press play and enjoy 🙂 Found it at Pink Tentacle
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The pacemaker launch is coming closer
I’m soo much looking forward to the launch of the Pacemaker in February. Pacemaker is this revolutionizing portable DJ system packed with all the professional audio manipulation features you need to DJ where ever you go. What’s stunning with it is that it’s not only a DJ system. It’s a truly innovative gadget in terms […]
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Creative Japanese TV Shows – Here's human tetris
Japanese people seem to have a very special sense of humor…and creativity. This human version of Tetris is just great.
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This is experimental BUT great advertising
Got this one from the Fallon Planning blog. And it’s so grabbing that I found myself watching the full 7 minutes. Brief Create an online viral video that shows peoples love for the Burger King Whopper. Problem We cannot tell people what a great product The whopper is, we have to get our customers to […]
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Top 5 viral advertising videos on Youtube in 2007
Financial Times reports on the advertisements that were most successful in attracting online viewers, as ranked by GoViral, the online marketing agency Here we go: 1. Cadbury – Gorilla Drummer – Launch online: August 2007 – Views on Youtube: 5m + lots of other user generated versions 2. Smirnoff – Green Tea Partay Views on […]
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Björk – The Innovation Girl
The girl from Island – Björk, obviously has the right touch. Through the years every now end then Björk turns up in new videos and movies. Although you might think this and that about her music you must agree that she is always ahead of the crowd when it comes to creativity and innovation. Here […]
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Celebrate St Lucia tomorrow…on Aftonbladet
Tomorrow morning Aftonbladet will introduce a brand new format on the first page. We’ve done some work for Com Hem. And as a result of that Aftonbladet has done some changes to it’s first page. Happy Lucia.
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The success of Virgin obviously not based on luck
Great entrepreneurs have always inspired me. And Richard Branson is definitely on my top 10 list. That’s why I wasn’t surprised when Lars, one of our Art Directors at Foreign, tipped me about this new safety video Virgin America has produced. They’ve teamed up with world class illustrators and created a brand new way of […]
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Prisoners rock the pants of Michel Jackson
If you haven’t seen this wonderful movie from the Phillipines. Then do. It will ROCK your pants of. These guys are 1,500 plus CPDRC inmates of the Cebu Provincial Detention and Rehabilitation Center, Cebu, Philippines at practice! Note that the Video has 9,171,772 viewings! Someone release them NOW!
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Here comes another bubble?
I’ve had this feeling that things are coming to an end…again. What is it based on? Well, first of all. I was playing golf this summer when a friend of mine says “You know what, I attended this golf event and the 18th green was surrounded by champagne tents”. Secondly the Swedish magazine Vi Båtägare […]
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3 minute Ad Age – A podcast worth subscribing to.
A little recommendation for all you people out there who are into finding out more about the advertising business. Subscribe to the 3 minute Ad Age video. Delivered every day to your video podcast player of choice. Always informative almost always worth watching. More info over here.
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Get me one of those "clay" printers
This cool video shows how designers at Volkswagen makes ideas come through. It’s the new Tiguan that is coming to life.
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I'm a fan of the Flying doggiestyle.
Have you heard about Flying Dog Brewery? No. Well, then it’s about time you do. Flying Dog is this kick ass brewery founded by copywriters, illustrators and advertising professionals. Their attitude is raw, fun and very unique in the business of brewing beer. What Flying dog is doing different is basically just that. They’re doing […]
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A story about iPhone, Emergency Healthcare, YouTube, Wireless Internet and my daughter Ebba.
At 00:30 this monday morning me and my girlfriend woke up to the sound of our 3 year old daughter Ebba having a lot of trouble breathing. Only minutes later me and Ebba were driving as fast as I could to the hospital. On my way to the hospital I dialed 112 (911) to get […]
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Call of Duty 4 reviewed by Putin, Kim Jong II, Ahmadinejad, Castro and Qadaffi
Activision has some brains and balls. In an attempt to spread the word (it’s working) that Call of Duty 4 is now available for XBOX 360, Playstation 3, PC and Nintendo DS a site has been published where the worlds great leaders all have reviewed the game.The site that is called World Leader Reviews has […]
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Prediction nr 4 at Daytona Sessions is around the corner
The 1st of november I held a presentation at Daytona Sessions. The subject was “10 predictions about digital communication in 2012” Prediction nr 4 was that in 2012 Internet and the PC has moved into the computer the car. Core 77 had a post last week about mobile computing in the car. And damnit if […]
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Chemical Brothers got a grip on digital communication
Chemical Brothers has a new video blurring out there on the World Wide Web. And I think you should see it 🙂 [singlepic=5,150,left] This is the communication of tomorrow. You read this, you look at the video…and the music is spread…not through ads, MTV, print or other sources, but through network of “likealikes”. Then if […]
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Alex Bogusky got some nice thoughts on brands
Before going to sleep I browsed my feeds in Netvibes and noticed a nice post from my good friend Per on his blog. It’s about a movie where Alex Bogusky, one of the founders of Crispin Porter + Bogusky, talks about his point of view on brands. Wise words, worth listening too, but a little […]
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Internet is changing the world…but we need to do more for our kids
Richard Gatarski published a set of movies on his blog yesterday. One of them is called “Did you know 2.0” and it was first created by Karl Fisch & Scott McLeod for a high school in Colorado (USA) to start a conversation about what students need to be successful in the 21st century. If you […]
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Good things comes to those who wait
I’m a big fan of Surfing. I’m a big fan of Ireland. I’m a big fan of Easky. And that’s what got me into drinking Guinness. The advertising business got me into liking the advertising Guinness do. What are you into? Guinness?
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Talking at Daytona Sessions…in Swedish
Last night I held a speach at the Daytona Sessions about the communication of tomorrow. Actually where digital communication is in 2012. Here is the video recording of it. Enjoy! The presentation | View | Upload your own Part 1 Part 2
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20 years later and Tony Hawk is still the man!
When I grew up I spend quite many days snowboarding, surfing and skating. One of the skate-heroes back then was of course Tony Hawk. Well, he still rips the shit out of anyone! You ROCK Tony! Tony Hawk At Soggy Bottom on ShredOrDie.com