Blog of Johan Ronnestam

Category: The trend is my friend

  • AI and Chat GPT4. To be or not to be?

    AI and Chat GPT4. To be or not to be?

    Artificial Intelligence (AI) has been progressing at a remarkable pace in recent years, and Chat GPT4, the latest development, is no exception. While some eagerly await its open release, others call for its prohibition. How should we view this emerging technology? As with any innovation, it’s crucial to examine Chat GPT4 critically, considering the ethical […]

  • Build your brand stronger than ever. 9 things to think about!

    Build your brand stronger than ever. 9 things to think about!

    In today’s competitive market, building a strong brand identity is crucial for businesses. This blog post highlights nine key components that are essential for creating a successful brand, including authenticity, sustainability, design quality, innovation, grassroots movements, differentiation, creativity, brand expression, and strategic financial management. By making sure these components are part of your branding strategy, […]

  • 10 years ago I made some predictions. True or false?

    10 years ago I made some predictions. True or false?

    Hey. As you know I’ve been writing my blog for quite some time now. Every now and then I’ve boldly stuck my nose out and predicted the future. But how right am I? Well, today we’re going to find out. As we all know, predicting the future is a risky business. Back in 2013, I […]

  • Branding vs. Marketing: Maintaining Consistency While Balancing Short-term and Long-term Goals

    Branding vs. Marketing: Maintaining Consistency While Balancing Short-term and Long-term Goals

    Today, I was listening to a live cast by Jesper Åström titled ‘Defend your brand budget’, where he and Rodrigo Pozo Graviz discussed the importance of branding in the context of SEM/SEO and marketing campaigns. While their insights were valuable, I couldn’t help but feel that there was a missing piece to the puzzle – […]

  • Wanna become a good at playing golf?

    Wanna become a good at playing golf?

    – Well, you know what to do: You read everything you can, take lessons, get new clubs, watch YouTube tutorials, buy the streaming golf TV package, become a member of a good golf course, find yourself turning the living room into a putting green and you know exactly what to wish for when Christmas comes. […]

  • Hey world, this is BEU Watches.

    Hey world, this is BEU Watches.

    BEU Watches is finally live. When I first dreamt of BEU two and a half years ago it wasn’t yet a watch, but a manifesto I had written and pinned to my wall. It finally put into words a very simple but profound message that’s been guiding my life for a long time. A message […]

  • The Kinnarps stand 2017 – Editor's Award for Best Stand.

    The Kinnarps stand 2017 – Editor's Award for Best Stand.

    After creating a new brand and design platform for Kinnarps, one of the worlds finest workspace solutions brands I was asked if I wanted to design and then lead the implementation of the Kinnarps Stockholm Furniture & Light 2017 stand. This is the short story about that project. I early explained to Kinnarps that in […]

  • Sharing some of my thoughts on viral marketing – The Viral Triangle

    Sharing some of my thoughts on viral marketing – The Viral Triangle

    Just say the word – Viral – and brand owners go bananas. It’s what you want. Communication spread all over the world without a penny in media spend. It sounds so easy but in fact, not that many videos circles the globe every year. Let me share one of my ways of increase the probability […]

  • Ten Principles of Future Branding

    Ten Principles of Future Branding

    The other day I read a great post by Joshua Porter on the Principles of Product Design. It’s an area that I’m very fond of and the post by Joshua was spot on. Then as I’m a fan of Dieter Rams and his Ten Principles for Good Design I decided to write my own ten principles […]

  • Dear CEO’s, Board Members and Top Management – what's more important? Wine or Change?

    This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, […]

  • Future Office Space? Karim Rashid, Mine and Others Point of View

    Future Office Space? Karim Rashid, Mine and Others Point of View

    Swedens leading property company Vasakronan decided to explore how the office space will look in the future. What role will the workplace play in the future and how will it change due to digitalisation and the behavioural changes in its wake? These were questions they asked Karim Rashid, one of the worlds most renowned Industrial Designers, Swedish […]

  • The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process.   The Ronnestam Prototyping Process The Ronnestam Prototyping Process is based on a combination […]

  • How I would run an advertising agency today to prepare for tomorrow

    We’re in the midst of a paradigm shift. In Sweden and around the world advertising agencies are fighting over clients. As I’m meeting brands both in- and outside Sweden I’m often approached by major brand owners asking me which agency I would recommend. Most of them complain over the fact that the big agencies of […]

  • Future brands are like icebergs

    Future brands are like icebergs

    We all know how what an iceberg looks like. As you approach it it looks fairly small, it’s easy to get an idea of the size, the shape and dimensions of it. However, we all know that underneath that surface the total mass of the iceberg is hidden. In fact 7/8 of the iceberg is hidden […]

  • A prototype – SJ and a journey into the future

    A prototype – SJ and a journey into the future

    You might have seen the post I’ve written about prototyping. An innovation process I’ve developed in order to help global brands understand their future needs and based on that map out strategies to move them into the future business landscape. It’s part strategy, part creative development and part visualisation. Well, here’s another prototyping project one […]

  • The Story Of BAUX Acoustic Panels

    The Story Of BAUX Acoustic Panels

    About a year ago in February 2014 one of my entrepreneurial creations was introduced. Upon my initiative, me, Fredrik Franzon, and the founding partners of design studio Form Us With Love; Jonas Pettersson, John Löfgren and Petrus Palmér founded a company called BAUX. Our idea was to create sustainable building materials that would be surprisingly functional and […]

  • Case: Branding the Volvo Ocean Race – The worlds finest off shore race

    Case: Branding the Volvo Ocean Race – The worlds finest off shore race

    Today at 14:00 CEST one of the worlds most challenging adventures and sport events starts – The Volvo Ocean Race, and I’m really proud to be a part of it. In the end of 2013 I was asked to deliver the global brand platform and creative direction for, what I consider, the worlds finest off shore race and […]

  • 2040 har vi förändrat vår skola, Sverige och världen. Programmering är nyckeln.

    2040 har vi förändrat vår skola, Sverige och världen. Programmering är nyckeln.

    Jag hade för ett tag sedan förmånen att sitta ned och diskutera framtidens skola med Karin Nygårds. Karin rankades 2014 av Computer Sweden som en av Sveriges mäktigaste IT-kvinnor (39), blev bland annat vald till årets punkare i skolan 2014 och var en av dem som Stefan Löfven bjöd in för ett samtal om framtidens […]

  • Let me introduce BAUX – Let's Build!

    Let me introduce BAUX – Let's Build!

    Almost two years ago I had a very nice lunch with Petrus Palmér. Petrus has together with Jonas Pettersson and John Löfgren founded the world famous design agency Form Us With Love. As we’re enjoying our food Petrus tells me about one of the products FUWL has created. It’s an acoustic panel made out of […]

  • On the future of Apple and iOS7

    Yesterday I installed iOS 7 on my daughters iPhone. Shortly after she came up to me crying. I asked her what was wrong? – It’s so ugly she said. What is? – Everything daddy! This morning I woke up early and had some fun in photoshop. Is this the future of Apple?

  • What comes after Facebook? A social world?

    Almond Butterscotch named his photo Connected and lonely That’s one of the most common questions I get when I’m giving speeches or meeting clients. Hell if I knew but the last couple of weeks I’ve been giving it some thoughts, new thoughts though. If you’d asked me one year ago I’d dreamed up some sort […]

  • 33 491 viewers and 1 year later. This wednesday it's time for Webbdagarna again.

    About one year ago I was one of the keynote speakers at Webbdagarna, one of Swedens biggest events on Internet, technology, communication, media, mobile and more. My subject when I spoke last year was “2012 The Year of the Swedes” and except for the 2500 people who listened live, another 33491 people has watched my keynote […]

  • The Oracle says:

  • After 3D comes 4D

    A couple of month ago I received my Makerbot Replicator 2 3D printer. Even though I’ve been speaking about the revolution 3D printing presents one can not really understand the impact of 3D printing before you actually have a 3D printer at home. My first prints were a couple of toys for my kids inspired by the […]

  • Here you go. My Netvibes feeds again!

    Netvibes. Still my favorite feed reader.  Back in 2008 I wrote a blog post telling you how I used Netvibes to monitor tons of blogs. Then in 2011 I wrote a blogpost teaching you how I “stay ahead of the competition“. Now the time has come again to share some love. I’ve uploaded my updated XML […]

  • What makes people take action?

    The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than […]

  • How to think when recruiting social media experts for your brand or company

    Mother Teresa knew social media long before it existed! Tons of brands are recruiting social media experts. Here’s a little something for you all to think about. A typical ad reads: To apply for this role we believe you; are an expert in social media, know how to spot trends, got extraordinary abilities to express […]

  • GoPro on steroids. Getting your hands on a pair of Google Glass soon a reality

    Would you wear a pair of these? I got my first private mobile phone back in 1994. It was Nokia 2110, extremely small at that time. At that time you couldn’t get hold of wireless handsfree. Then a couple of years later I got my first Bluetooth enabled mobile. I can’t remember the brand but […]

  • Still valid. Top 10 blog posts on future branding and communication.

    In the end of 2009 I compiled the ten most read blog posts from my blog that year into a book. It’s been three years but I’d say it’s more relevant than ever. Top 10 blog post on future branding & communication ps. I’ve got some if you wanna get your hands on an old […]

  • The future for brands and companies looking to survive and thrive

    Wanna innovate your brand? Looking to start a new business? Thinking about building a product people will love? Want to make a fortune? Think no more. Connecting the digital world with the physical is the new black. 2012 was the year when we saw the first real outcomes of physical/digital products, either physical products that […]

  • Digital takes direct out of Direct Marketing

    The last two days I’ve been hidden away in a conference room in Stockholm. We’ve been about 40 individuals who have been chosen to work in the Jury for Guldnyckeln, Swedens first competition for direct marketing. It’s interesting to see how the challenges of marketing slowly but surely erases the borders between different communication activities. […]

  • Don't fall in love with technology. Fall in love with humans!

    Roland added some great value when they created the Roland TB-303 If you wanna create digital brand activities or products that actually make a difference. Don’t think technology! Too often I see cases where the entire product or a communication idea has been based on technical possibilities. This never works in the long run. No […]

  • Content made for attention vs content made for relation

    Four weeks ago I wrote a blogpost on how we’re moving from a content is king world to a quality is king world. However, if you’re one of the lucky ones who’ve got tons of fans you might have a challenge. Your fans might crave tons of content and sooner or later you’ll end up […]

  • In 10 years from now you will…

    …have the opportunity to be a passenger in your own driverless car. …own storage of material for your 3D printer. …not need to carry a credit card. …have two or three mobile phones or whatever you’ll call them. …control all electronics in your house with your mobile. …be talking to a Japanese in Japanese without […]

  • Monkeyfy your brand!

    Remember that first slide of yours? Ever tried an iPhone? When you first did, did you have to read the manual? Nope cause Apple builds their stuff for the monkey brain we’re equipped with. It was configured some

  • The three components of future brands

    Were living in the transparent century where all information ia accessible only a keystroke away. Somewhere in the world someone is working right now on project ment to disrupt your brand and your products. We all fight hard to get our 15 minutes of fame. How can we get people to talk about our brand, our […]

  • Do you remember what…

    …sport you loved when you were a teenager? …name your first love had? …your favorite playground looked like when you were a kid? …games you used to play after school? …your favorite color was when you were young? …music you listened to? …how your childrens room looked like? …authors you used to read? …color your […]

  • Becoming an Ultra Runner?

    I’m a ‘challenge-me-kinda-guy’. In 2011 year you might have read my blog post on my Enduro adventure on Gotland. (in English via Google Translate here) It was a blast. Frightening but a blast. It was definitely one of my biggest challenge in my life. Then last year passed without any extreme physical adventures, except for […]

  • Ett nytt lyxigt experiment

    This is a blog post in Swedish about a new start-up I’m heading aiming to establish a luxury blog in Sweden. Lyx är ett sånt där ord som skapar oreda. Vissa blir alldeles till sig av lycka medan andra blir mer eller mindre förbannade. Lyx lämnar dock ingen oberörd, det är spännande. Mer eller mindre […]

  • Fråga till Framtidskommissionen: Hur möter vi en jobblös framtid?

    Häromdagen fick jag ett mail från Anton Johansson. Han frågade om jag ville vara med i en bloggstaffett för framtidskommissionen. Framtidsstafetten är ett försök att bredda framtidsdebatten genom att fånga upp röster, kunskap och perspektiv som behöver höras i det pågående samtalet om framtidens samhällsutmaningar i Sverige. Självklart ville jag vara med. Samtidigt så är […]

  • Det handlar om mina barns framtid. Min keynote på Webbdagarna 2012.

    (Sorry guys and girls. This is in Swedish) Hur ser sverige 2025 och vilket samhälle ska våra barn leva i? Den frågan har jag ställt mig förut och nu var det dags igen. Igår hade jag den äran att vara avslutningstalare första dagen på Webbdagarna 2012. Magnus Höij och IDG som annordnar konferensen frågade mig […]

  • Gotland Grand National 2011. Ett av mitt livs största utmaningar.

    This post, written in Swedish tells the tale about my 2011 start in Gotland Grand National. För 32 år sedan gick jag i skolan med Marie Hessel. Sedan dess har vi setts någon gång då och då i samband med någon klassåterträff eller i liknande sammanhang. Sen plötsligt står hon där och hänger i baren […]

  • 15 keys to deliver a fantastic keynote presentation on stage

    Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go! Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn. In 2011 I was honored […]

  • Say no more!

    The first app that my mobile app start-up JAJDO released last sunday, Buildo Rescue Sticker book, suddenly turned up in the New and Noteworthy section in the Apple app store. This is off course great news! There’s more coming soon! We’re VERY honored about being featured here! Nothing more to say!

  • Proudly presents: Buildo Rescue from JAJDO

    Some of you probably know about my little venture called JAJDO. Together with Jonas Theder and Andreas Wålm I’ve set out to build an app factory. So far it’s a small factory and it’s taken some time to fine tune the assembly line but we’ve finally made it. Our first app is live in the […]

  • 24 Hours Live. Sammanfattning, höjdpunkter och ett stort tack!

    (This is a Swedish post covering the 24 Hours Live event in May earlier this year) Tidigare i år, närmare bestämt i början av Maj, genomförde jag tillsammans med Göran Adlén årets kanske mest korkade eller geniala idé. Ett enkelt koncept. Vi skulle spendera 24 timmar non-stop i hotelbaren, något slags världsrekord?, på ett av […]

  • Stay Ahead Of The Competition – Here is How I Do It.

    Back in 1980, Michael Porter (most famous of creating Porter’s Five Forces) published the study Competitive-Strategy: Techniques for Analyzing Industries and Competitors. It was more or less the beginning of what you today would call Competitive Intelligence – the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the […]

  • Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011

    Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for […]

  • Future Integrated Communication From A Digital Perspective

    Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I’ll share the model I’ve been using for the last three years when leading brands into the future of advertising, communication and advertising. Normally I’d work a company or brand through a series of workshops. We would […]

  • How To Successfully Identify A Future Trend

    I’m currently working on my 2011 brand and communication prediction. While I’m working on that I drew up one of the best models I know when it comes to predicting future trends. Enjoy!

  • 2010 Is Coming To An End. Here Are Some Things I Did

    Yet another year has almost passed. This one has been filled great things. During the year I’ve created brand concepts, communication strategies and digital brand presences for a number of different brands. I released my first book or whatever you wanna call it. I spoke about future trends, communication and advertising at more than 80 events […]

  • So What About Volvo? Does Your Site Suck Too?

    Yesterday I wrote a blog post about SAAB. It obviously created some sort of attention since I almost had a new unique visitor record. Among the commenters were official SAAB representatives, positive even though I had quite a strong tone in my post. Another commenter, a bit surprising, was David Holecek, Interactive Marketing Manager at Volvo […]

  • Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?

    The other day a friend of mine brought H&M’s global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn’t wanna hear – Your website sucks! Of course I was wrong and […]

  • The Social Formula For Small Business Owners

    About two years ago I frantically started writing on this blog post. Then the sheer length of it got the best of me and since then it’s been stuck in my unpublished library. Now I thought it’s time to give birth to this baby even though most of it was written about two years ago, […]

  • Vad var det jag sade – Årets Julklapp 2010 – En läsplatta.

    För nästan precis ett år sedan bloggade jag ut en spådom på Samesamebutdifferent som handlade om läsplattor och deras framtid. Rubriken var ‘Årets julklapp 2010 – vågar vi gissa på en läsplatta?’. Och idag, drygt ett år senare utsåg Handels Utredningsinstitut just läsplattan till årets julklapp 2010. Då för ett år sedan var det många […]

  • Case: The Story Of How Sweden's Newest Bank 'Marginalen Bank' Was Created, Implemented and Launched

    What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I […]

  • Yvon Chouinard Knows How To Run A Business And It's Not Called Run

    If you are planning to start a company, or maybe running one already then there’s one speech that you just HAVE to watch. It’s this one below featuring Yvon Chouinard, the founder of Patagonia. It’s freakin’ fantastic and appeals to me as an entrepreneur, a human but first and foremost as a father cause if […]

  • I Just Want To Be Myself

    Years ago I found myself staring at the wall above my desk. People outside my office ran by, stressed and eager to please their management, dressed by the code and walking the talk. My employer at the time was a financial institute where I was hired as ‘Marketing Manager Internet Related Products’. Only three years […]

  • Think People Will Read About Your Service? Think Again!

    Time is precious. Don’t you agree? For example if I spend to much time here going on about this and that you’re gonna start to think ‘what the heck, get to the point you #%*#’er. So, I’m not gonna spend to much of your time. Instead. Have a look at these 5 demo videos and […]

  • I Spent The Weekend On An Island And Challenged My Fears

    Yesterday I got back from a fantastic weekend spent on the island of Tjärö, Sweden. Together with another 400 people I took part in something called the Sweden Social Web Camp (SSWC 2010). This morning Swedish TV channel TV4 broadcasted a report made by Lisah Pettersson aka @JournalistLisah featuring a short comment by me. Thanks […]

  • Talar framtidens kommunikation med Göran Adlén och TrendTV nu igen

    För nästan precis ett år sedan blev jag intervjuad av Göran Adlén, god vän och populär föreläsare. Ämnet då var digitala och sociala medier och hur framtiden såg ut. Sedan dess har jag varit ständig (nästan alla fall) gäst i TrendTV och fått friheten att uttala mig och lite vad jag vill. Nu var det […]

  • I'm On The Jury ›› The First International Social Media Award Show. The Bees Award

    I am pretty darn proud to announce that I’ve been picked as a member on the jury of the first international social media award show for communication and marketing professionals. The award show called The Bees Award will be held in San Francisco on November 9 later this year and it’s open for submissions as […]

  • A Sustainable Plan And My Point Of View

    Challenge the establishment. That’s what you should do if you’re young and don’t really have to care about being fired. (Actually that’s what you always should do!) That’s exactly what the students over at Berghs School of Communication have done this year once again. Their contribution to an often shallow advertising world is driving sustainability. […]

  • The 10 Commandments Of Future Brands

    There’s a couple of things I demand from brands that make it all the way into my life. It’s really not that hard. It’s just about being prepared to sacrifice your life for what you believe in! A Tweaked Moses with the Ten Commandments by Philippe de Champaigne 1648 from Freechristimages Here are the 10 […]

  • What Transparency Will Do To Your Brand

    Today when you market a product and actually manage to make an impact the first thing that happens is that people go online, not to your brand site but to Google. Have you Googlified your brand and business? A search on your product or service reveals everything there is to be found related to that […]

  • The Power Of Participation – The Ushahidi

    Every now and then when I spend time online I find things that make me shiver cause they’re so freakin cool. Today I found an open source project that matches that description and I’d like to share it with you. It regards an organization called Ushahidi and their kick ass crowdsourcing platform. Ushahidi, which means […]

  • 3 Social Media Models That Will Guide Your Brand Into The Conversation Landscape

    Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station. If you wanna get moving into the social country of love where conversation rules you’ve gotta get one […]

  • Microsoft Advertising And Indikat Says I'm Good At What I Do. Thank You!

    I am a Swede. We’re not supposed to say we’re good at something. In fact even when others say we’re good we’re not supposed to say that either. We even have a name for it – ‘Jantelagen‘. But I’m not like other Swedes and on top of that I’m pretty darn proud about the fact […]

  • "It's Gonna Change The Way We Do The Things We Do Everyday"

    Those are the words said by Phil Schiller, Senior Vice President World Wide Product Marketing over at Apple when speaking about the new Apple iPad. It pretty much sums up what I thing after having followed the keynote given by Steve Jobs today. The new iPad is a game-changer and I need one now! (you […]

  • Come On Over and I’ll Print A Lasagna or Pizza For Dinner!

    I spent far to much of my youth riding my snowboard, so getting me into MIT would probably involve both bribes and plastic surgery. But if I had, the MIT Media Lab is for sure the place to be if you wanna tap into the future for real. Hidden in room 320 you’ll find Pattie […]

  • Brand and Communication Predictions For 2010 by Johan Ronnestam

    This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in. Brands seem to […]

  • A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

    I’ve always wanted to write a book. This is NOT it! So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more. About 28% of […]

  • Google Introduce Live Search and Augmented Reality With Google Goggles

    Smart move. Just when we’re about to be swarmed with augmented reality apps Google takes a step forward and turns the whole hype into something mainstream. Yesterday the search company introduced a number of new things. Apart from the new live search my favorite was Google Goggles. A new app for the Android that let’s […]

  • 10 Reasons Why The Screens Are Coming in 2010

    The Mobile Revolution. Have you heard that one before. Well, just when it’s about to happen thanks to the iPhone and the Android OS I’d like to launch a thought about the next revolution – ‘The Revolution of the Screens’. A couple of month back I got my Amazon Kindle. I blogged about the Microsoft […]

  • What Does The New York Times Know That We Don't?

    A couple of hours ago the New York Times launched an update of the skimmer interface I wrote about earlier this year. It’s an alternative way to browser their online magazine. They call it The Times Skimmer. The new interface let’s you navigate between different sections of their paper by only using the arrows on […]

  • Couldn't Have Said It Any Better Myself – Gary Vaynerchuk Throws It In Your Face

    Today I pulled a gig together with homie Stefan Hyttfors, the founder of Wenderfalck. We were invited by Pfizer to shake things up and draw out some ideas on how to prepare for the future. Stefan painted the background and I mixed the colors. I think we did a good job? Among other things I […]

  • The Future Is Not a Game. Or Actually It Is – The Superstruct.

    The Institute for the Future in Palo Alto decided to give a go at the future. How? A game of course. Superstruct is the world’s first massive multiplayer forecasting game. The game, launched in october 2008, was constructed and launched by Jane McGonigal. By playing the game, people help The Institute for Future chronicle the […]

  • Optimal Webbnärvaro – Svar till Elias Betinakis

    En optimal webbnärvaro går generellt ut på att placera sig ett steg före konkurrenterna på en mognadstrappa som står i förhållande till den egna branschens, substituts eller andra framåt- eller bakåtintegrerande aktörers digitalisering. En mognadstrappa där översta steget är total digitalisering av såväl affär som, marknadsföring, organisation och operations.

  • All Your Brands Are Belong To Us

    Last week I was contacted by Superbrands. The company that releases a book with the same name. I was asked to write a post on their blog about Branding. I know I’ve got some followers interested in that subject so I’ve decided to post the same article here too. Back in 2000 a flash based […]

  • Att leva som man lär

    Jag drivs av att få människor att förstå att vi lever i ett nytt kommunikationslandskap som totalt förändrar företags sätt att göra reklam och kommunikation. Det här är min passion! Som en del i min masterplan har jag skapat ett event i sammarbete med Wednesday Relations. Det är en heldag med fantastiska talare som alla […]

  • Google ads another weapon in the fight for change

    Today Google launched their latest resource called the Google Internet Stats. It contains industry facts and insights from across five different areas – Macro Economic Trends, Technology, Consumer Trends, Media Consumption and Media Landscape. This is a great resource for us who are trying to make people understand what the future is all about. I […]

  • Idag och imorgon är det REA på framtidens kommunikation!

    Idag är det den 10:e september. Imorgon är det den 11:e. Om du anmäler dig till Next Event innan morgondagen är över betalar du 1990 kronor istället för 2990 kronor. Mer om The Next Event läser du här. Om du undrar varför jag pushar för det hela kan du börja här först.

  • Why SAAB, Volvo, Ford, BMW, Volkswagen, Mercedes, Peugeot, AUDI, Chevrolet, Buick and the rest of the car industry should the adopt the iPhone model and develop the InCar OS

    For years I’ve thinking about this post but it has seemed so obvious so I didn’t bother writing it. But nothing happens so it’s time to put my thoughts down in writing and give one of my business ideas away. The unexplored room of business development The car industry has access to a very unique […]

  • Seduce us or excuse us – 11 ways to bring your brand up to date

    We’re fed up with boring old school advertising. We don’t want your information and rational explanations. We wanna dance, laugh, feel and love. We do not want be treated like idiots! James Dean knew how to seduce people while looking pretty darn boring. But face it. He’s dead and would be pretty out of date […]

  • The summer of 2009 is coming to an end. Let's meet this autumn!

    I don’t know about you but I’ve had a great summer. Most of the time I’ve been spending time with my kids but I’ve managed to sneak in some golf, sailing with my Hobie Cat, boat riding in the Archipelago, BBQ with friends and family and above all – time off. In order for creativity […]

  • Idag är jag intervjuad av Dagens Nyheter

    För någon vecka sen stod jag på en brygga ute i skärgården och lade till med båten när Jenny Stiernstedt på Dagens Nyheter slog en signal och undrade om jag kunde uttala mig lite om människan, internet och framtiden. Shoot! sa jag och idag publicerades intervjun på DN’s nätupplaga.

  • Augmented advertising will hype your brand!

    The other day I spotted this video showcasing i-TAG augmented reality toys. It’s the result of a cooperation between toy manufacturer Mattel and James Cameron in order to support the launch of the motion picture Avatar coming in fall 2009. These next generation trading cards comes with a 3-D Web tag, called an i-TAG, a […]

  • Studenterna på Berghs intervjuar mig i BerghsLive

    För lite mer än en månad sedan bloggade jag om BerghsLive. Idag tog jag Screenflow och filmade av mitt lilla ‘uppträdande’ hos studenterna som också varit med och satt Berghs på kartan i samband med att Berghs School of Communication blev vald till världens främsta reklamskola i Cannes den här veckan.

  • Göran Adlén intervjuar Johan Ronnestam om framtidens kommunikation i TrendTV

    För ungefär 11 år sedan gick jag in genom dörrarna på IHM business school för att stärka min kunskap inom strategisk marknadskommunikation. Året var 1998 och jag arbetade på Framtidsfabriken med koncept för kunder som Nike Europe, Vattenfall, Bredbandsbolaget, Expressen mm. Ledda av Jonas Birgersson, mer känd för allmänheten som mannen i orange Helly Hansen […]

  • TEDx Stockholm and Richard Gatarski's crowd sourcing experiment

    Mark this weekend in your calendars. TEDx is coming to Sweden and it’s thanks to Teo Härén & Fredrik Härén and Henrik Ahlén who’ve been the driving forces behind getting TEDx here. The first event is beeing held north of Stockholm with about 40 people attending the party and I’m honored to be one of […]

  • Du som inte vet hur jag låter. Idag lördag klockan 14:25 kan du höra & se mig tala.

    Så är det med den saken. TV kanalen Berghs Live hittar du förstås på www.berghslive.com. Resten av tablån för dagen hittar du här. ps. Någon som har Screenflow och vill ödsla 10 minuter på att spela in? (for you who does not speak Swedish. I’ll be attending Berghslive today, Saturday at 14:25 to talk about […]

  • Why is the Amazon Kindle DX launched by a bookstore and not a leading media house?

    The Amazon Kindle DX with a 9.7″ screen was introduced earlier this week. Today more details came out from Engadget. It looks like million bucks and I love it. Apart from my personal feelings for the thin thing from the ‘jungle’ it also makes me think that we’re now getting closer than ever to a […]

  • Technology democratized creativity

    The music industry have for many years kept musicians at an arms length mainly because the hard- and software has been to expensive for the everyday musician to buy. On top of that the record companies has owned distribution and marketing. This way they’ve made sure that they make the big bucks while the actual […]

  • If Alfred Hitchcock lived today

    As Twitter grows bigger and bigger I came to think of Alfred Hitchcock’s movie The Birds. What looks like a flock of beautiful birds end up being our worst nightmare.

  • The future belongs to cool robots and it scares the hell out of me

    Terminators. Robots created by mankind came to the decision that in order for them to solve their tasks it was more efficient if mankind were extinct. A fantasy or a probable future? The last couple of years I’ve seen lots of videos coming out from laboratories that makes the Terminator future quite possible. I can […]

  • It’s really not that hard to win once you're prepared to make a fool out of yourself

    Linus Omark, the 6th most viewed video on YouTube this week. The 6th most viewed video worldwide on YouTube this week is a video showing Swedish hockey player Linus Omark, drafted 4th by the Edmonton Oilers, scoring in a friendly exhibition game against Switzerland. Linus does what every innovator would do – he dares to […]

  • We’re all digital settlers but make no mistake, we'll keep on moving once there is no more gold

    Where are we all heading. Where will we settle, MySpace, Facebook or Twitter? What technology will win? Will we all become iPhone owners or stick to Nokia? PC or Apple? When will we be pleased? Brands are spending millions and millions in order to understand where people are settling down. Once that knowledge is secured […]

  • Please help Mr John Caswell

    I personally love the little things that makes life more fun. This light switch from designer John Caswell would ad more fun to an otherwise dead object. The only problem is that it’s not in production and John is currently looking for a manufacturer. So, if you know or are one. Build it! As many […]

  • Steve Jobs and Apple will replace the Apple TV with a 10” wireless iMedia remote control.

    The new Apple iMedia? (isn’t it strange that Apples iTunes interface is made for exactly a 10″ screen) All over the net people are buzzing about what will come from Apple the next WWDC event in June. Reports says Apple has ordered a bunch of 10” displays that might be used to build a Tablet […]

  • Skittles innovates their brand through the use of widgets and social media

    Candy brand Skittles have produced some kick ass TVC’s (Skittles leak being one of my favorites) through out the years and now they’re innovating the use of social media within fast moving consumer goods. This blog post started in my head after seeing this discussion below between two of the bloggers I’m following. David Armano […]

  • WWRD – 36 things Ronnestam would do differently if he had control of brand that delivered broadband, telecom and television services

    I am sitting on a plane between Chicago and Hawaii reading Jeff Jarvis book ‘What Would Google Do, WWGD’. (after seeing a recommendation on Daytonas site). This got in me in the mood to write a blog post that gives you my point of view what the big triple play telcos should do differently if […]

  • The Swedish Royal Court makes history as they announce the engagement between crown princess Victoria and Daniel Westling

    Today his Majesty King Carl Gustav was proud to announce that princess Victoria was getting engaged to her boyfriend Daniel Westling. This is cool both because it’s time for the girl to get married and the fact that the King did it on YouTube. It’s obviously not only Barack Obama that has gotten the idea […]

  • Toys that makes me go wow

    When I was a young boy my passion among other things were airplanes. Big ones, small ones, fast ones & slow ones. It didn’t really matter as long as they contained some kind of innovation. Sadly most of my favorite ones were military jets. As with many other fields the army were heading the pack […]

  • Let’s start a revolution – get of the boat and build yourselves a new brand transportation system.

    Let me break it to you right away – the old way of planning and executing communication is slowly sinking into the ocean of well paid consultants that doesn’t do shit for your brand and the best you can do is throw yourselves into the lifeboats, get your ass to land and then find something […]

  • You won!

    Let me tell you how you felt yesterday evening around 5PM in Stockholm, Sweden. Around 5pm you were all sitting on front row in the Swedish theater Rival where the nice people over at Daytona had reserved a seat for you. Along with another 49 nominees and about 500 in the audience you first listened […]

  • 1.5 years has passed since I spoke about 10 trends 2012 at Daytona Sessions and in 1 hours its time again – this time without me speaking.

    The 1st of November 2007 I was invited as one of the speakers at Daytona Sessions Vol 1.. Martin and Rasmus, the founders of Daytona wanted me to speak about digital communication in 2012. Said and done – I pinpointed 8 things that would happen and change digital communication in 2012. My predictions and status […]

  • It’s not about learning how to use Social media but instead learning about how to constantly change

    Twitter and microbloggning has been getting a lot of attention recently. Finally companies are learning that Twitter can get your conversation up and running. Companies are getting it. These are words that I’m reading all over the internet on many different blogs, including mine. But I need to make one thing clear. It’s not about […]

  • En intervju om sociala media i Radio Kronoberg

    Bilden kommer från Inblicki.se Flickr konto Torsdagen förra veckan var jag nere i småland och besökte Växjö Konsthall. Det var Mikael Berg på Goodrace som hade lockat dit mig och Björn Jeffrey på Good Old för att föreläsa om kommunikation och sociala media. Goodrace hade tillsammans med Jim Davis Labs annordnat en strålande tillställning som […]

  • If you wanna get some brand love tomorrow you better get into the conversation today

    Branding today is about creating a brand platform, then dramatize it and start screaming to people – COME ON AND BUY MY PRODUCT. IT’S GREAT. Of course in a slightly creative and modest manner than that. But it very often about traditional advertising in classic media channels. Branding of tomorrow is about knowing who you […]

  • Luxury champagne brand Krug pops up their brand and shows how entertain the masses with minimum effort

    Nothing is like it used to be. A couple of years back I attended a Luxury marketing meeting in Monte Carlo. I was one of the speakers and I spoke about how the younger generation will want to see more things from the Luxury brands than just good old beauty shots of expensive products. A […]

  • If you like what I'm writing, let me have your vote.

    Have you heard about YABA – Yet Another Blog Award? It’s a great initiative from one of Swedens best digital agency – Daytona. YABA awards three categories – Marketing, Media and Trend. The winner is choosen by the public – your vote counts. Your vote matters My blog – Blog of Ronnestam has been nominated […]

  • And here comes the Palm Pre

    In 1996 I was very proud of my first Palm Pilot. You might recall them – grey little bastards with a pen so you could write the alphabet instead of typing it with your fingers. I was happy to transfer all my contacts and calendars to my Palm since that would hopefully lead to me […]

  • Prediction nr:3 is coming up as Steve Ballmer talks about Focus on TV

    In november 2007 I spoke at the Daytona Sessions. I was asked to predict 10 things that would have an impact on digital communication in 2012. Nr 3 was “Advertising will move into the TV sofa again”. The trend forecast was based on the idea that both Microsoft and Apple will in one way or […]

  • Next year I'll be better!

    This post starts with a Thank you! Last year my blog had 48180 unique visitors (and over 130000 visits). I’m honored!  I’ve always been amazed with stadiums. You line up in a que and then you walk up a flight of stairs. A couple of steps later you’re with 50000 people. How did they all get there. […]

  • Get your clown suit ready if you wanna reach out to consumers in 2009

    A couple of days ago ComScore published a Top Social Media Sites 2008 list. The list that I found on Techcrunch is an interesting read since I for one thought that Facebook and MySpace would be on top. But instead we find Blogger as the largest social media site in the world. Blogger and WordPress […]

  • Brand and communication predictions for 2009 by Johan Ronnestam

    Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to […]

  • Absolut.com gets a more user friendly user interface but I lack Innovation.

    One of the worlds most awarded websites has been redesigned. And the way Absolut.com is heading doesn’t come as a surprise. The new site has been give an slick, well designed user and SEO friendly interface. Many parts of the site has been moved from a flash based interface to a classical CSS based interface. Everything […]

  • The World Economic Forum in Davos 2009 show how to communicate global brands

    On Techcrunch I noted The World Economic Forum has launched the Davos Debates on YouTube, an open discussion on the state of the world. As well as inviting videos and comments from the YouTube community, the best of which will be shown at the Meeting, the person who submits the most thought-provoking video will have […]

  • One link for the English guys och en för svenskar – and they're both about Steve Jobs

    Here comes a post that will make you think different. Yesterday I was writing on a blog post suggesting how SAAB and Volvo should think to get out of their problems. The post focused both on product development and marketing. Then today I found one link on Bjornalberts that more or less talked about the […]

  • Why conversational marketing is the communication of tomorrow

    In this recent study Forrester asked people in North America what information sources they trusted. Look at the 2 bottom bars. The least trusted source of information is a company blog and social networking initiatives from a company or brand. Lately I’ve been talking a lot about how communication must shift from event based communication […]

  • Vad kan Sverige ge bort under Creative Commons licensen?

    Läser idag på Slashdot om ett fantastiskt initiativ från tyska staten. Man har bestämt sig för att donera 100 000 bilder till tyska Wikipedia under det tyska Creative Commons “Attribution-Share Alike 3.0” avtalet. Bilderna sträcker sig från 1860 till nutid. Tydligen är det här bara början. Målet är att dela ut över 11 miljoner bilder! […]

  • Nyhetskanalernas framtid i mobilen är ljus

    Blåst på mobila nyheter. Det är rubriken på Martin Jönssons senaste inlägg i SVD om nyhetstjänsternas framtida utmaningar. Martin menar att nyhetstjänsterna för en ojämn kamp mot allt annat som släpps på mobilen samt att det inte är nyhetsändningarna som kommer stå först i kön för vad användarna vill ha i sin mobiltelefon i framtiden. […]

  • Joost launched for iPhone but they've stopped 3G watching for now.

    Today I installed the new Joost iPhone app released this friday. I’m amazed beyond explanation. This single app will change mobile TV. It’s the first application for a mobile that lets you watch full length movies. And you get to choose from any of Joosts +46000 videos. What strikes me is the fact that my […]

  • Is MobileMe the iTunes killer?

    Ok. I know this may sound like a far fetched idea. But one thing that I’ve always loved is when companies managed to structurally bind me to their service or product. (I don’t love it, but I’m impressed) Think Bank. In order for me to log on and manage my bank account I have to […]

  • Monty Python shows the full monty on YouTube

    Swedish music artists signed a manifesto on DN (leading Swedish newspaper) the other day. They basically told us that they will sue each and every one of us who downloads their music online. – They hate us! Monty Python published their Manifesto on YouTube the other day. The basically told us that they will not […]

  • How much longer can online advertising play hard to get without clients waking up?

    I have spent the last hour looking through some of the latest additions to thefwa.com. What strikes me is how stunning most production are right now. The quality of the latest things released by agencies worldwide is amazing. Its also extra fun to see that a lot of the campaign sites has been produced by […]

  • 18 rules the best web developers follow and another 2

    As I’m sitting listening to people on stage talking about viral communication a great post flips by in my RSS reader. The post talks about 18 rules that the best web developers follow. The list is a great compilation of what’s important. Still I’d like to ad two rules.  Hey, before you read – feel […]

  • A glimpse of what to come

    ReadWriteWeb reports on a new startup from Portugal called Tarpipe. Basically Tarpipe does for PR companies and social networking nerds what Yahoo Pipes does for Web 2.0 developers and feed junkies.  Hmm what the heck does that mean? Well, with Tarpipe you can ad all kinds of social networking accounts like Flickr, Jaiku, Twitter, Tumblr, […]

  • Amazon is stepping out of the jungle only to fall into a trap.

    For years people have been wondering – when will Amazon redesign their site. Of course it’s been changed in small iterations over the years but all in all it’s not that far from what they launched in 1995. Amazon is absolutely one of the best example of a formula one shopping experience from a social […]

  • Apple doesn’t even seem hurt by that clean uppercut from Microsoft. But then again, who would have thought that.

    So the fight continues. I’ve written about Microsoft getting back on Apple a couple of times before. In my first post on the subject I especially commented on the fact that before Microsoft starts to spread the dollars they should take care of their product. Vista just doesn’t do it. According to Gartner only 6% […]

  • Communication is easy. It's the branding that is hard

    Right now I’m in the middle of some planning work for a Swedish brand. I’m spending quite a lot of time trying to understand their products, their target group and especially their brand. When I’m working I like to keep a drawing pad close to me so that I can write down and doodle on […]

  • Prediction nr 9 from Daytona Sessions 2007 is on it's way

    Last year in November at Daytona Sessions I was asked to predict 10 things that would change how we use the Internet in 2012. Number 9 was: Microsoft will compete with Google on it’s home turf – search. As an example I brought forward the idea that the buying of Facebook would lead to a future […]

  • 2009 The year of the positive communication

      Following my earlier post today I just gotta tell you about a gut feeling I have. It’s about positivism, happiness, being nice to one another, spreading the love. For a couple of years now newspaper have reported more and more on peoples misery. TV channels has been all about putting 4 people on the […]

  • Mobile + GPS + Camera + 3G + social networks = Live tagging

    Richard Gatarski wrote on his blog earlier today about a new iPhone app called Sekai Camera. It’s so cool so I just had to spread the news. The Sekai Camera was presented by TonchiDot on TechCrunch50 earlier in september. This new app makes it possible to combine online data with offline positions. Basically, if you […]

  • Why mobile advertising is not the future and mobile value is.

    Since the mobile established it self as the ONE personal communication tool advertising agencies, brands and mobile technology enthusiasts has always raised it as the future place of advertising. And the more people that get their hands on a mobile, the more people seem to think that we will all walk around and view things […]

  • Foreign – The End. Ronnestam – The Beginning.

    Nature is fantastic. When an apple fall dead to the ground, it’s the start of something new. In april 2002 I founded Foreign together with Viktoria Wallner. Today, I took the decision to close the company down. Did I have a choice? NO. Saving Foreign, that might have worked out. Saving myself, no. For the […]

  • 'Actroids' are here and they're scary

    About a month ago I wrote a post on Actroids and how they will be the tool of future art directors. Then today I found this YouTube video showcasing Emily that explains to us what Image Metrics is. The thing is, Emily isn’t really a real woman, she’s a 3D generated actor – an Actroid. […]

  • Google Chrome, a new open source browser will be announced later this week

    So, the next cool thing from Google is coming our way. Last week, rumors started to spread that something is up over at Google. A new cool thing is coming our way, but what? My brain went wild. What can they possible launch now that they haven’t launched yet. A new OS? IPTV, Google Finances […]

  • 'Actroids' will be the puppets of future art directors

         I know. This girl isn’t really competing with real actresses…yet. But in 10-15 years time, powerful computers, 3D software as easy as textpad and downloadable models with different voices to go will become the must have tools for every Art Director out there who is looking to fulfil his/her new idea for a TV commercial. […]

  • Where in the world is the social buzz?

      So, you’re into communication and you know you have to at least try some social media activities in order to be on track with your competitors. You meet up with your consultants who says Facebook is the shit…ah mean Myspace…eh, LinkedIn…nooo Twitter…maybe… You get it. It’s a jungle out there and planning has taken […]

  • Why the Eurocup 2012 will be broadcasted on Socialtelevision.com

    Right now people all over the world tune into Eurocup 08 in Switzerland/Austria. I live in Sweden, so TV4 and Canal+ are the channels of my choice since they are the ones holding the rights to the show. They paid a shitload of money for it. This will not be the case in Eurocup 2012 […]

  • …and here is the Apple iPhone 3G commercial

    As fresh as it comes. Apple already published lot’s of info on the iPhone 3G.    

  • Football Freestyle SM has come to an end

    Let me tell you about our latest campaign for Stadium. This fall we were challenged by Stadium (Sweden largest sports retailer) to create an online campaign for the Swedish championships in Football Freestyle.  This project is extra dear to me as Stadium really listened and we got them to try social media in the way […]

  • iPhone Earth

    Met a guy today that said: “iPhone is kind of overrated, it’s just like another mobile but not as good” What he and a lot of other people don´t understand that it’s not about the phone, it’s about the open platform, the touchscreen and motion sensor. This is a cool example of both of them. […]

  • My presentation in Livigno

    A couple of weeks back I was invited to give a speech at the European Snowboard Industry Forum in Livigno. Back in the end of the 80´s and beginning of the 90´s I was a member of the Swedish National Team in snowboarding. In these days snowboarding was still a underground thing that gathered a […]

  • Wikipedia on Barack Obama is 15,4 meters tall (43602px). Is that a new world record?

    I’m working on a presentation about digital marketing and as I’m gathering information on Barack Obama’s great digital campaign activities I stumbled upon the Wikipedia page about Mr Obama. And DAMN, these PR guys of his has done a great job of filling this page with information. I used Paparazzi (note, a little software tip […]

  • Yahoo provide the Pipes. You provide the idea.

    A while back I posted an open question asking for an application that could provide me with mixed RSS feeds. Well, now Yahoo has launched an ultra cool tool called Yahoo Pipes. Pipes is basically a powerful tool that allows you to aggregate, manipulate, and mashup content from anywhere around the web. What really stands […]

  • 12 things about iPhone and one about me

    I’ll start of with me. I’m off on holiday for a week. So don’t expect any posts the next couple of days. 12 things about iPhone. ReadWriteWeb got a great post on 12 future apps for your iPhone. It’s a great read and certenaly gives you a good idea why iPhone is changing the mobile […]

  • Wow. Microsoft Exchange Support in iPhone

    Apple announched that there will be support for Microsoft Exchange in iPhone anytime soon. Good news for Apple…and Microsoft!

  • Netvibes Ginger launched yesterday

    I’m back at work after 4 days of moving into a new house. So this post will be a short one! Yesterday Netvibes (my favorite RSS aggregator) launched their new Ginger platform. The new Ginger platform includes a lot of changes that will make your Netvibes experience better. But the most important and interesting one […]

  • Olympic Committee allows blogging from Beijing but…

    For the first time ever the International Olympic Committee is allowing athletes and other accredited members of the games to blog live from Beijing. This is good. The question is: What will happen if any of the athletes starts posting things that upsets the Chinese government? Imagine if Asafa Powell decides to start a blog […]

  • Polaroid is eh…back

    This is soo fun. Polaroid were getting a lot of attention at the Las Vegas Consumer Electronics Show for their latest mobile printer. This little thing fits into your pocket. So when you’re on the road and you’re snapping a great shot, get your mobile polaroid and print on demand. Well, before you know it, […]

  • Yahoo Live is…eh live.

    Since a couple of days ago Yahoo Live is Live. This new site allows anyone with a webcam to stream live video of themselves to a dedicated site. All their technology isn’t in place obviously Of course live streaming has been available before, but the fact that you don’t have to pay shitloads of money […]

  • Denmark (it's a country) is shutting Pirate Bay down – is this a start of a new era?

    Tele 2 in Denmark has been ordered by a Danish court to shut down the access to Pirate Bay today. This is not the first time Denmark blocks a site. They did it last year when they shut down Allofmp3. However, the fact that they are continuing to do this shows that it’s now starting […]

  • Prediction nr 9, one step closer when Microsoft pulls out the big cash

    Yesterdays bid on Yahoo by Microsoft is absolutely a step in the right direction. It’s also a confirmation of my prediction nr 9 in the presentation I held at Daytona Sessions in the end of 2007. What’s the next step? Hell, I don’t know. But I wouldn’t be surprised if the old Microsoft logo ends […]

  • Mediascope Europe and Online Shoppers reports from EIAA

    I’m in Spårvagnshallarna on a MSN Innovate semiar i Stockholm, Sweden. There’s this woman presenting two interesting reports. The first one called Mediascope Europe and the second one Online Shoppers 2008. Some Key Findings from Mediascope Europe: 169 million people now online across 10 European markets 16-24 year olds now go online more frequently than […]

  • Handmade 'litterary' animation by Japanese students

    This is nice. Or at least could be in an ad. I’ve seen quite many of these the last couple of months so I’ll expect something like this in a Swedish TVC anytime soon (Swedish TVC’s pick up trends fast)

  • A great SEO source

    Search engine marketing is the shit if you wanna make sure your site/product/service is found on Google and other search engines. Aaron Wall, a SEO consultant has written this PDF book that you can buy of his site for 75$. While big companies happily pay him $500 hourly fees to solve their search engine ranking […]

  • HP, Wetpaint and Jake Burton made me contribute

    It’s funny what makes you tick. I was reading this post on ReadWriteWeb today when this banner caught my eye. Initially it caught my eye cause I wanted to find out what HP was doing. It turned out they was using the Wetpaint wiki tool for a campaign targeted towards smaller and medium sized companies. […]

  • The World Economic Forum in Davos goes web 2.0, or at least web 1.5

    As you probably know every year, the world’s top leaders from politics, business and the global community attend the Annual Meeting of the World Economic Forum in Davos, Switzerland, to discuss how to make the world a better place. The forum starts the 23rd of January. This year however, everyone can join the conversation. The […]

  • Wink at new competitor to Spock

    I’m up early watching BBC Click. A TV show about digital stuff. Not that great, but their Internet tips are usually ok. Today Wink.com made me spend some time online the first day of the year. This morning they sent me of to Wink.com. Wink is this people search engine that makes it easy to […]

  • My predictions for 2008

    ReadWriteWeb wrote an interesting post about their 2008 web predictions and urged others to do the same. So, here I go. I could write about 40…but I’ll keep it short…and the order of the predictions does not have any importance for when and if they will occur 1. CSS replaces Flash in online campaign sites […]

  • 1 point

    Foreign’s neighbors and my friends Daytona listed their 64 favorite blogs If you want to keep track on digital communication the list includes some of the best blogs there are out there. My very own blog was awarded 1 points. I’ll do my best to get more next year 🙂

  • How to convince someone that Internet has and will continue to change our lives

    I still meet people every now and then who are skeptical towards the Internet and what impact it has had and will have on our future. Being a true internet evangelist I off course try to save them and turn them into believers. But as I bring my arguments forward people start to think I’m […]

  • Swedish mobile operator Telenor is offering some scary shit

    It opens “At last. Now everyone that signs up for the Child subscription and Telenor Free Family can always see where your kids are at.” Ohh, glad I’m not a kid. Shit, this scares the hell out of me. Well you say…it’s not that bad. Not yet I say. In a year or two we’ll […]

  • Mixed RSS feeds anyone?

    A cure for my 194 feeds and 32 tabs in Netvibes? One of the things that makes Facebook really good is the way they mix news. Meaning they don’t differentiate between news, people, activites, posts, photos…I can go on for ever. Instead the just list it based on when it happened. This drives traffic since […]

  • Future challenges for the Swedish sport Industry

    In the November edition of Sportfack, the Swedish trade press for sport companies, I was interviewed on what effect digital communication will have on the industry. Usability, content, range of products, constant change and an understanding of digital communication within the management team was the core message I tried to get across. Download the full […]

  • Here comes another bubble?

    I’ve had this feeling that things are coming to an end…again. What is it based on? Well, first of all. I was playing golf this summer when a friend of mine says “You know what, I attended this golf event and the 18th green was surrounded by champagne tents”. Secondly the Swedish magazine Vi Båtägare […]

  • The 2007 Crunchies Awards now open for entry

    Do you wanna keep track of the year’s most innovative technical, creative and business accomplishments of key companies, products and people. GigaOm, Read/WriteWeb, VentureBeat and TechCrunch announced yesterday that nominations for the 2007 Crunchies Awards are now open. And since all four of these companies are constantly in the forefront of what’s hot and new, […]

  • Research on social networking suggest 4 types of networks

    FaberNovel, a french consulting compay has issued a very interesting new Research Paper on best practices from leading social network websites. The study formulates the basic concepts of social networks and also analyses online matchmaking websites and business network websites. It’s well worth a read. | View | Upload your own If you’re looking for […]

  • What can old established marketing models teach us who work with the advertising and communication of tomorrow.

    A possible solution to that question made me go up 02:19 this morning and adapt one of the oldest and most established models to the world of online communication. I’m talking about the classic consumer adoption process that divides the consumer into five groups: Innovators, Early adopters, Early majority, Late majority and Laggards. This old […]

  • Speed polls on Ask 500 People

    Ask500People.com is a brand new web 2.0 service where people can submit a poll of any choice. The questions are then answered in real time while you are watching on the website. Democracy? Maybe not yet. But future elections will be a lot more exiting if this is how they are handled. It’s well worth […]

  • Wow, let’s interact with Elle MacPhersons intimate underwear

    Elle MacPherson made people blush during the New York Fashion Week this year. Behind the solution is a company called Freeset. They have developed a really cool interactive visual system that tracks full body movements in real time. Humanlocator as it is called allows consumers to actively participate in and interact with advertising. At the […]

  • A story about iPhone, Emergency Healthcare, YouTube, Wireless Internet and my daughter Ebba.

    At 00:30 this monday morning me and my girlfriend woke up to the sound of our 3 year old daughter Ebba having a lot of trouble breathing. Only minutes later me and Ebba were driving as fast as I could to the hospital. On my way to the hospital I dialed 112 (911) to get […]

  • My Customized Diesel Fragrance has delivered

    A couple of weeks ago I found the site The Diesel Factory. A site where you can customize your perfume. Yes, you heard me right. Diesel has created a site where the visitors can customize the packaging of their latest perfume – Fuel for life. I off course ordered a bottle of mens perfume to […]

  • Prediction nr 4 at Daytona Sessions is around the corner

    The 1st of november I held a presentation at Daytona Sessions. The subject was “10 predictions about digital communication in 2012” Prediction nr 4 was that in 2012 Internet and the PC has moved into the computer the car. Core 77 had a post last week about mobile computing in the car. And damnit if […]

  • Chemical Brothers got a grip on digital communication

    Chemical Brothers has a new video blurring out there on the World Wide Web. And I think you should see it 🙂 [singlepic=5,150,left] This is the communication of tomorrow. You read this, you look at the video…and the music is spread…not through ads, MTV, print or other sources, but through network of “likealikes”. Then if […]

  • $1.5 trillion. That's a good cause as any

    $1.5 trillion is how much United States of America has spent on it’s war in IRAQ according to a report at BBC News. I don’t know how to say it except for: Stop. Just stop. Stop it I said! What’s your f#*’#n problem. Stop! Why the hell don’t you just stop! Stop your god damn […]

  • My prediction on slide 16 from the Daytona Sessions presentation now a reality

    In my presentation on the future of digital communication in 2012 at Daytona Sessions two weeks ago I made 10 predictions about the future.  One of them was that social media will be central in all communication. In slide 16 I showed how Facebook would replace web-based email within the next 3 month. Today, Mindpark […]

  • Death of the traditional agency?

    Andrew Keen has written a very interesting post about the death of the ad-agency as a result of Web 2.0. Well worth a read. 

  • Prediction nr 6 for 2012 seems to become reality sooner than later as Google announces their mobile OS

    Last week I spoke at Daytona Sessions about what would shape digital communication of tomorrow. I suggested 10 things. Nr 6 was my prediction about mobile phones. Basically my whole point was that Apple, Microsoft and Google would take the market leader position as phones will no longer be phones but instead mobile computers that […]

  • Talking at Daytona Sessions…in Swedish

    Last night I held a speach at the Daytona Sessions about the communication of tomorrow. Actually where digital communication is in 2012. Here is the video recording of it. Enjoy! The presentation | View | Upload your own Part 1 Part 2

  • The End of Buying Gadgets?

    Yesterday I spent some time wandering the streets of old London. One of the things I always do when I’m in London is to visit the many splendid gadget stores. They’re packed with technological goodies for the everyday man (or at least the everyday gadget idiot man). However, yesterday I felt quite bored when I […]