Blog of Johan Ronnestam

Category: Innovate

  • 10 years ago I made some predictions. True or false?

    10 years ago I made some predictions. True or false?

    Hey. As you know I’ve been writing my blog for quite some time now. Every now and then I’ve boldly stuck my nose out and predicted the future. But how right am I? Well, today we’re going to find out. As we all know, predicting the future is a risky business. Back in 2013, I […]

  • AIDA Transformed By Digital Media. What Does It Mean To Your Brand Communication?

    AIDA Transformed By Digital Media. What Does It Mean To Your Brand Communication?

    The other day I wrote quite a long post on the future of integrated communication from a digital perspective. I stressed the fact that in order for your brand to create and maintain strongs brand  in the future you’ve gotta provide people with true values not just fun stuff that entertains. On top of that […]

  • The Kinnarps stand 2017 – Editor's Award for Best Stand.

    The Kinnarps stand 2017 – Editor's Award for Best Stand.

    After creating a new brand and design platform for Kinnarps, one of the worlds finest workspace solutions brands I was asked if I wanted to design and then lead the implementation of the Kinnarps Stockholm Furniture & Light 2017 stand. This is the short story about that project. I early explained to Kinnarps that in […]

  • Sharing some of my thoughts on viral marketing – The Viral Triangle

    Sharing some of my thoughts on viral marketing – The Viral Triangle

    Just say the word – Viral – and brand owners go bananas. It’s what you want. Communication spread all over the world without a penny in media spend. It sounds so easy but in fact, not that many videos circles the globe every year. Let me share one of my ways of increase the probability […]

  • Ten Principles of Future Branding

    Ten Principles of Future Branding

    The other day I read a great post by Joshua Porter on the Principles of Product Design. It’s an area that I’m very fond of and the post by Joshua was spot on. Then as I’m a fan of Dieter Rams and his Ten Principles for Good Design I decided to write my own ten principles […]

  • Reach out and create something beautiful!

    Reach out and create something beautiful!

    You have something called the Internet in your pocket and inside your computer. Through this fantastic invention you can reach anyone anywhere in the world whenever you want. If you got a dream to do something, produce something and create something that makes a change first and foremost in your own life, but maybe in […]

  • Dear CEO’s, Board Members and Top Management – what's more important? Wine or Change?

    This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, […]

  • The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future

    About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process.   The Ronnestam Prototyping Process The Ronnestam Prototyping Process is based on a combination […]

  • How I would run an advertising agency today to prepare for tomorrow

    We’re in the midst of a paradigm shift. In Sweden and around the world advertising agencies are fighting over clients. As I’m meeting brands both in- and outside Sweden I’m often approached by major brand owners asking me which agency I would recommend. Most of them complain over the fact that the big agencies of […]

  • BAUX, Branding & the Acoustic 3D Pixel

    BAUX, Branding & the Acoustic 3D Pixel

    As we launched the BAUX Acoustic 3D Pixel we ticked another box at BAUX, the company I launched in 2014 together with four other brilliant minds. From the start we’ve set out to create a sustainable global design brand set out to rejuvenate the construction industry. Friends of mine were somewhat puzzled when I told them what BAUX […]

  • A prototype – SJ and a journey into the future

    A prototype – SJ and a journey into the future

    You might have seen the post I’ve written about prototyping. An innovation process I’ve developed in order to help global brands understand their future needs and based on that map out strategies to move them into the future business landscape. It’s part strategy, part creative development and part visualisation. Well, here’s another prototyping project one […]

  • Case: Branding the Volvo Ocean Race – The worlds finest off shore race

    Case: Branding the Volvo Ocean Race – The worlds finest off shore race

    Today at 14:00 CEST one of the worlds most challenging adventures and sport events starts – The Volvo Ocean Race, and I’m really proud to be a part of it. In the end of 2013 I was asked to deliver the global brand platform and creative direction for, what I consider, the worlds finest off shore race and […]

  • 2040 har vi förändrat vår skola, Sverige och världen. Programmering är nyckeln.

    2040 har vi förändrat vår skola, Sverige och världen. Programmering är nyckeln.

    Jag hade för ett tag sedan förmånen att sitta ned och diskutera framtidens skola med Karin Nygårds. Karin rankades 2014 av Computer Sweden som en av Sveriges mäktigaste IT-kvinnor (39), blev bland annat vald till årets punkare i skolan 2014 och var en av dem som Stefan Löfven bjöd in för ett samtal om framtidens […]

  • Let me introduce BAUX – Let's Build!

    Let me introduce BAUX – Let's Build!

    Almost two years ago I had a very nice lunch with Petrus Palmér. Petrus has together with Jonas Pettersson and John Löfgren founded the world famous design agency Form Us With Love. As we’re enjoying our food Petrus tells me about one of the products FUWL has created. It’s an acoustic panel made out of […]

  • Case: Turning a legendary golf course into an icon – The Ullna Golf Club rebranding project.

    Photo by Andreas Hemmingsson About a year ago I was approached by David Hamilton, board member of the Swedish Ullna Golf Club and also owner of Caddee. The Ullna Golf Club was established and designed in 1981 by the late Mr. Sven Tumba, a Swedish sports icon and golf pioneer and the same year in August, […]

  • Budweiser understands future communication is all about innovation

    Living in a connected world where information is accessible 24/7 and shared by everyone through social networks means you’ve gotta spend more money on your product to make sure you’re on top of the competition. In all its simplicity I think this new Budweiser can shows what it’s all about. At first glance a 10° […]

  • 33 491 viewers and 1 year later. This wednesday it's time for Webbdagarna again.

    About one year ago I was one of the keynote speakers at Webbdagarna, one of Swedens biggest events on Internet, technology, communication, media, mobile and more. My subject when I spoke last year was “2012 The Year of the Swedes” and except for the 2500 people who listened live, another 33491 people has watched my keynote […]

  • Fulfil your dreams by not thinking like other people. Learn from Mike Basich!

    Way back in Tignes. Me, Tina, Andy, Mike and Greger in front. Early in the nineties I spent most of my days snowboarding and it was at this time that I first met Mike Basich. Me, Mike, Andy Hetzel and Mike’s sister Tina acted trainers a snowboardcamp that Greger Hagelin who lated founded WESC arranged in […]

  • The Oracle says:

  • After 3D comes 4D

    A couple of month ago I received my Makerbot Replicator 2 3D printer. Even though I’ve been speaking about the revolution 3D printing presents one can not really understand the impact of 3D printing before you actually have a 3D printer at home. My first prints were a couple of toys for my kids inspired by the […]

  • What makes people take action?

    The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than […]

  • GoPro on steroids. Getting your hands on a pair of Google Glass soon a reality

    Would you wear a pair of these? I got my first private mobile phone back in 1994. It was Nokia 2110, extremely small at that time. At that time you couldn’t get hold of wireless handsfree. Then a couple of years later I got my first Bluetooth enabled mobile. I can’t remember the brand but […]

  • Still valid. Top 10 blog posts on future branding and communication.

    In the end of 2009 I compiled the ten most read blog posts from my blog that year into a book. It’s been three years but I’d say it’s more relevant than ever. Top 10 blog post on future branding & communication ps. I’ve got some if you wanna get your hands on an old […]

  • The future for brands and companies looking to survive and thrive

    Wanna innovate your brand? Looking to start a new business? Thinking about building a product people will love? Want to make a fortune? Think no more. Connecting the digital world with the physical is the new black. 2012 was the year when we saw the first real outcomes of physical/digital products, either physical products that […]

  • The three components of future brands

    Were living in the transparent century where all information ia accessible only a keystroke away. Somewhere in the world someone is working right now on project ment to disrupt your brand and your products. We all fight hard to get our 15 minutes of fame. How can we get people to talk about our brand, our […]

  • Deciding on things in a creative process. 5 things to think about.

    Ideas are like bubbles. They appear and look beautiful. But only to be gone seconds later. Catch them while you can.  I’m in the middle of building a brand platform for a brand I love. It’s been a long process and I’m only days from delivering the final document. In other words, I’m in the […]

  • Wanna be an entrepreneur? Here are 10 things to think about!

    Tons of people I meet tend to be envious of the entrepreneurial life. There’s this fantasy about leading a life that you, and no one else, control. People who are hired always seem to be looking for the next move. Very few actually seems pleased about working for someone else. Then of course there’s people […]

  • Does your brand make people talk? Answer these 10 questions honestly!

    GoPro. A brand that emotionally breaks through the buzz with all their communication. Here worn on my helmet in St Anton Breaking through the buzz today is not easy. Everyone is looking for that golden solution that will make their brand go viral. We’re exposed to thousands of brands daily and very few actually makes […]

  • Fråga till Framtidskommissionen: Hur möter vi en jobblös framtid?

    Häromdagen fick jag ett mail från Anton Johansson. Han frågade om jag ville vara med i en bloggstaffett för framtidskommissionen. Framtidsstafetten är ett försök att bredda framtidsdebatten genom att fånga upp röster, kunskap och perspektiv som behöver höras i det pågående samtalet om framtidens samhällsutmaningar i Sverige. Självklart ville jag vara med. Samtidigt så är […]

  • Gotland Grand National 2011. Ett av mitt livs största utmaningar.

    This post, written in Swedish tells the tale about my 2011 start in Gotland Grand National. För 32 år sedan gick jag i skolan med Marie Hessel. Sedan dess har vi setts någon gång då och då i samband med någon klassåterträff eller i liknande sammanhang. Sen plötsligt står hon där och hänger i baren […]

  • 15 keys to deliver a fantastic keynote presentation on stage

    Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go! Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn. In 2011 I was honored […]

  • Case: Revamping Vasakronan. Swedens largest property brand.

    Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In […]

  • 24 Hours Live. Sammanfattning, höjdpunkter och ett stort tack!

    (This is a Swedish post covering the 24 Hours Live event in May earlier this year) Tidigare i år, närmare bestämt i början av Maj, genomförde jag tillsammans med Göran Adlén årets kanske mest korkade eller geniala idé. Ett enkelt koncept. Vi skulle spendera 24 timmar non-stop i hotelbaren, något slags världsrekord?, på ett av […]

  • Art, Experiment, Inspiration or Plain Stupidity – Introducing Adlen & Ronnestam 24 Hours Live by Danehav

    Me and partner in crime Göran Adlén, one of Swedens most hired and admired speakers on future trends, had a nice lunch a couple of weeks ago. Half way into a wonderful Pizza at Vapiano we suddenly cracked, what probably is our most stupid or…genius idea so far: “Why don’t we lock our selves up somewhere […]

  • Tänk om! – Därför behöver vi en kunskapsrevolution i Sverige NU!

    Året är 2011 och jag sitter här tryggt och säkert i lilla Sverige och läser i tidningarna om hur vi skall förbättra våra skolor och säkerställa Svea rikes framtid. Jag funderar en stund på det hela och tänker vidare. Världen krymper fortare än vi tror Tänk om? Tänk om det blir så att jag om […]

  • Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011

    Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for […]

  • Here's To The Crazy Ones

    I am at Bromma airport in Sweden on my way to speak in Gothenburg tomorrow. As I’m sitting in the lounge surfing the web I suddenly found myself reading the copy of what in my opinion is one of the most inspiring texts in the world. The think different campaign by Apple in 1997. To […]

  • Baidu Maps Makes Me Smile

    If you have people smiling after they’ve interacted with your brand I’d say half of the game is won. Just seconds ago I browsed through Visualjournalism where I read a post about Googles Chinese competitor Baidu and their newly launched equivalence to Google Map. Baidu has launched a SimCity styled map engine. It made my day. […]

  • Future Integrated Communication From A Digital Perspective

    Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I’ll share the model I’ve been using for the last three years when leading brands into the future of advertising, communication and advertising. Normally I’d work a company or brand through a series of workshops. We would […]

  • So What About Volvo? Does Your Site Suck Too?

    Yesterday I wrote a blog post about SAAB. It obviously created some sort of attention since I almost had a new unique visitor record. Among the commenters were official SAAB representatives, positive even though I had quite a strong tone in my post. Another commenter, a bit surprising, was David Holecek, Interactive Marketing Manager at Volvo […]

  • Don't Fall In Love With Your History. Embrace Your Future!

    It is hilarious. For as long as I’ve lived map-makers of the world has tried about a trillion different ways to fold a map so that it doesn’t crumple. Then suddenly someone, in this case a young designer named Emanuele Pizzolorusso from Milan, decides to look at the problem from a new perspective. What if […]

  • Social Media. It's There To Give Your Brand A Body

    We’ve all heard it before. A brand is not a logo, nor is it your products or services. Your brand is the sum of peoples feelings when they think about your brand. Or said in a more ‘techy’ way – An emotional translation of what first comes to mind when neurons fire in the brains […]

  • Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?

    The other day a friend of mine brought H&M’s global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn’t wanna hear – Your website sucks! Of course I was wrong and […]

  • The Social Formula For Small Business Owners

    About two years ago I frantically started writing on this blog post. Then the sheer length of it got the best of me and since then it’s been stuck in my unpublished library. Now I thought it’s time to give birth to this baby even though most of it was written about two years ago, […]

  • Vad var det jag sade – Årets Julklapp 2010 – En läsplatta.

    För nästan precis ett år sedan bloggade jag ut en spådom på Samesamebutdifferent som handlade om läsplattor och deras framtid. Rubriken var ‘Årets julklapp 2010 – vågar vi gissa på en läsplatta?’. Och idag, drygt ett år senare utsåg Handels Utredningsinstitut just läsplattan till årets julklapp 2010. Då för ett år sedan var det många […]

  • Case: The Story Of How Sweden's Newest Bank 'Marginalen Bank' Was Created, Implemented and Launched

    What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I […]

  • Yvon Chouinard Knows How To Run A Business And It's Not Called Run

    If you are planning to start a company, or maybe running one already then there’s one speech that you just HAVE to watch. It’s this one below featuring Yvon Chouinard, the founder of Patagonia. It’s freakin’ fantastic and appeals to me as an entrepreneur, a human but first and foremost as a father cause if […]

  • I Think I Can Beat Steve Jobs

    I am not applying for a new job as a CEO or Marketing Director, but if I did that would be my headline and I would run the brand I’d work for based on the insights that follow. Steve! Bring it on! Ok, so you’re s marketing director or even a CEO struggling to beat […]

  • Think People Will Read About Your Service? Think Again!

    Time is precious. Don’t you agree? For example if I spend to much time here going on about this and that you’re gonna start to think ‘what the heck, get to the point you #%*#’er. So, I’m not gonna spend to much of your time. Instead. Have a look at these 5 demo videos and […]

  • What's Up?

    It is Saturday morning. The summer is slowly coming to an end even though I’m still waking up way to early due to the light. I’ve had the privilege to have quite some time off with my family. Only one project has been running over the summer. My youngest daughter Linn trying out her new […]

  • When You Want To Communicate Something. Change Perspective!

    Have a look at the video below and tell me if you’re not amazed. Turning things up side down. Black becomes white. Faster when you’re used to going slow. Smile when people expect you to be sad. Something big when people expected something small. Diving when people expected skydiving. Whatever you do, don’t do what […]

  • Control Your Home With Your Mobile

    Just when I thought I was done renovating our home I ran into this control system that enables regulation and control of our complete building with the touch of a finger. The Gira Control 19 Client is a PC-based control and regulation unit with a touch screen. It becomes a home station for door communication […]

  • Presenting TEDxViggbyholm 18 April – An Evening About Visualization

    Two days ago I got the news that my application for a TEDx license was approved. My idea is to host an event for around 75 people in Viggbyholm, Täby where I live. The focus of the event will be visualization and how design shape our ideas about the future. The event will be held in Täby, Sweden on […]

  • What Transparency Will Do To Your Brand

    Today when you market a product and actually manage to make an impact the first thing that happens is that people go online, not to your brand site but to Google. Have you Googlified your brand and business? A search on your product or service reveals everything there is to be found related to that […]

  • Simon Pestridge From Nike Make Future Advertising Sound Simple

    Apple, Nike, adidas, Google and so on. It’s always easy to point the wow pointer to these huge brands that have massive amounts of brand fans world wide. But sometimes you’ve just gotta remind people about why these brands often are leading the pack. I have just gotten of stage in Tallin, Estonia after speaking […]

  • Lightbulb Packaging. If They Can – You Can Too!

    People over here in Europe are getting ready to change their light bulbs at home due to a decision taken in the European Union a couple of years ago. This has triggered an earthquake of ideas on how to repackaging this old product that haven’t really seen inside of a designers room the last 50 […]

  • Case ›› Re-branding: Turning A Diving Brand With A Heritage Into A Brand With A Future

    Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to work with all aspects of branding and creative communication. A […]

  • Turn Your Business Into A Smarter Social Business

    A common question I get from companies is “How do we get people inside our company to spend time on our intranet”. My answer is always – “make sure you tie your intranet closely to your daily operations”. Make people feel visiting the intranet has something to do with their work and not only for […]

  • 3 Social Media Models That Will Guide Your Brand Into The Conversation Landscape

    Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station. If you wanna get moving into the social country of love where conversation rules you’ve gotta get one […]

  • "It's Gonna Change The Way We Do The Things We Do Everyday"

    Those are the words said by Phil Schiller, Senior Vice President World Wide Product Marketing over at Apple when speaking about the new Apple iPad. It pretty much sums up what I thing after having followed the keynote given by Steve Jobs today. The new iPad is a game-changer and I need one now! (you […]

  • These Are The Reactions You're Looking For When Launching A New Product

    I have always been a great fan of Dyson. A company truly based on innovation. First famous for their vacuum cleaners they’ve now released a fan (updated) without any blades. This video below shows people being confronted with the hairdryer for the first time and it’s a perfect example of true innovation and the consequences […]

  • How To Create A Great Ad For A Beer Brand? Easy! – You Don't!

    So there you are. Heading a beer brand. You’ve turned into a ‘baldy’ since most of your hair has fallen off due to crazy competition, expensive media investments leading nowhere, a product that is older than your ancestors (I’m talking the ones that lived before we had bikes and shit). Now you want people to […]

  • Come On Over and I’ll Print A Lasagna or Pizza For Dinner!

    I spent far to much of my youth riding my snowboard, so getting me into MIT would probably involve both bribes and plastic surgery. But if I had, the MIT Media Lab is for sure the place to be if you wanna tap into the future for real. Hidden in room 320 you’ll find Pattie […]

  • Take Me Home Now!

    Those are the words the packaging of your product should whisper over and over and over again. The customers immediate response should of course be – I want to live the rest of my life with you no matter if it will make me go bankrupt! This is exactly what Soon Mo Kang’s Tea Bag […]

  • Svenska politiker i sociala och digital media under valet 2010. Några råd på vägen – Det handlar om vem du är, vad du tycker och hur vi kan bli vänner.

    Det började igår med att jag läste en artikel på SVD där man skriver: “Sociala medier ny PR-kanal”. Strax efter retweetade jag @byBalsam som uppmärksammat chefredaktören Martin Jönssons morgontweet (som senare bloggade om allt buzz). Inte många timmar efter postar Brit Stakston en strålande betraktelse av hela historien som hon idag följde upp med en […]

  • Brand and Communication Predictions For 2010 by Johan Ronnestam

    This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in. Brands seem to […]

  • A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

    I’ve always wanted to write a book. This is NOT it! So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more. About 28% of […]

  • 10 Packaging Concepts That Bring Boring Objects & Products to Life

    I‘ve spent some time this evening browsing my favorite packaging site The Dieline. That’s when I suddenly realized I should blog about packaging today. When I speak about creativity and innovation and how it must be a part of every interaction (especially packaging) you have with your customers one of the most common replies I […]

  • What Does The New York Times Know That We Don't?

    A couple of hours ago the New York Times launched an update of the skimmer interface I wrote about earlier this year. It’s an alternative way to browser their online magazine. They call it The Times Skimmer. The new interface let’s you navigate between different sections of their paper by only using the arrows on […]

  • A Larger-Than-Life Multi Touch Experience That Will Blow Your Customers Away

    It’s not all about creating WOW-effects. You’ve gotta deliver some kind of value too. And this must be one of the better way can you deliver both of those qualities in a physical space. Imagine what this would do for Swedish tourism if it was installed in any airport in the world showcasing our beautiful […]

  • Surf's Up! Or…Are You Having Problems Getting Waved

    You might be one of the lucky ones finding yourself logged into your brand new Google Wave account? Then you, just like me, might also think something must be wrong with you since you’re not getting what all the hype is about. Google themselves has launched a couple of videos showcasing the possibilities with the […]

  • The Future Is Not a Game. Or Actually It Is – The Superstruct.

    The Institute for the Future in Palo Alto decided to give a go at the future. How? A game of course. Superstruct is the world’s first massive multiplayer forecasting game. The game, launched in october 2008, was constructed and launched by Jane McGonigal. By playing the game, people help The Institute for Future chronicle the […]

  • Mary Meeker Delivers the Hard Facts in Your Face

    Last week I got hold of this presentation held by Mary Meeker, Managing Director Morgan Stanley at the Web 2.0 Summit San Francisco. It’s one of the more important time stamps I’ve seen the last couple of years. This one was created two days before Apple reported on their second quarter – beating the rest […]

  • What is shopping? What is branding? What is marketing? Who's the designer?

    If you’re into marketing you should really have a look at this new iPhone app from Nike. It really puts focus on what’s going on in the world. Old school people keep talking about how the mobile will advertise the store when you pass it. New school don’t give a shit about the store. This […]

  • Optimal Webbnärvaro – Svar till Elias Betinakis

    En optimal webbnärvaro går generellt ut på att placera sig ett steg före konkurrenterna på en mognadstrappa som står i förhållande till den egna branschens, substituts eller andra framåt- eller bakåtintegrerande aktörers digitalisering. En mognadstrappa där översta steget är total digitalisering av såväl affär som, marknadsföring, organisation och operations.

  • I've Said It Before But It's Worth Repeating – We Just Wanna Have Fun

    Today Miss Swiss miss made me notice this wonderful initiative from Volkswagen called ‘The Fun Theory’. It’s one of the more refreshing campaigns I’ve seen coming out of Sweden in the last 10 years. This is good shit and to me it’s spot on brand! Or what do you think? Thank you Tribal DDB Stockholm […]

  • All Your Brands Are Belong To Us

    Last week I was contacted by Superbrands. The company that releases a book with the same name. I was asked to write a post on their blog about Branding. I know I’ve got some followers interested in that subject so I’ve decided to post the same article here too. Back in 2000 a flash based […]

  • The Ultimate Mood and Storyboard Application

    Creatives all over the world do their best to visualize their ideas when pitching clients, preparing for photo shoots or simply putting their ideas on paper. Apart from sketching with Sketchbook Pro I’ve personally been using Flickr and Google Image Search combined with Photoshop for ages. Lately I’ve added Bing and iStockphoto to the list. […]

  • Here's the latest iPhone app that….naa

    Obviously we’re not really there yet. But this spoof gives us a pretty good idea where technology is heading. On top of that I’m getting a smile for free! You will too.

  • Microsoft Courier makes me go bananas – in a good way

    Last week rumors started to surface regarding a new tablet about to be launched by Microsoft. The name was Courier and the rumor was a video containing a demonstration of the user interface. At first I thought it was more of an interface bonanza than an actual usable product. But today I ran into yet […]

  • If we can – let's change it

    I love when people have ideas that change something that’s stayed the same for centuries. This is exactly what Luca Bassani Antivari and Gabriele Pezzini, from Hermés, Pierre-Alexis Dumas from the cool yacht company Wally and Naval architect Mauro Sculli has done with the Why 58. They’ve reshaped my idea what a yacht actually is […]

  • TEDxStockholm and Tales of Passion

    This weekend I was one of the privileged ones attending the second TEDxStockholm with among others Hans Rosling speaking. TEDxStockholm is a place for people who believe in the power of ideas and inspiring talks to help shape the face of the future. A great picture by Gitta Wilén from the first TEDxStockholm. Can you […]

  • Microsofts Future Interface Bonanza

    A great site for finding inspiration is Fubiz. Their tagline ‘Daily Doze of Inspiration’ says it all. This morning when I was preparing for a speech on the ‘DNA of Creativity’ next week at an event arranged by Cap & Design, one of Swedens leading design magazine I stumbled on this wonderful video below from […]

  • Art, Technology and Nature Combined turns into a Future Innovation

    Thomas Traxler has got his shit together. Powered by nothing but sunlight and some threads, Thomas Traxler‘s “The idea of a tree project” shows us how objects can grow during the course of a day. His project more or less mimics the way a tree grows and changes shape due to weather conditions. Amazing. Thomas […]

  • Logistics innovated with Augmented Reality

    United States Postal Service has launched this augmented reality application that allows their customers to find out if a certain shipment fits the box and thereby also finding out what it actually costs. It’s smart, it’s branding and it’s innovation! SwissMiss got me hooked up.

  • Idag och imorgon är det REA på framtidens kommunikation!

    Idag är det den 10:e september. Imorgon är det den 11:e. Om du anmäler dig till Next Event innan morgondagen är över betalar du 1990 kronor istället för 2990 kronor. Mer om The Next Event läser du här. Om du undrar varför jag pushar för det hela kan du börja här först.

  • Why SAAB, Volvo, Ford, BMW, Volkswagen, Mercedes, Peugeot, AUDI, Chevrolet, Buick and the rest of the car industry should the adopt the iPhone model and develop the InCar OS

    For years I’ve thinking about this post but it has seemed so obvious so I didn’t bother writing it. But nothing happens so it’s time to put my thoughts down in writing and give one of my business ideas away. The unexplored room of business development The car industry has access to a very unique […]

  • The old aircraft carrier of traditional advertising is slowly turning 180° in the other direction

    I am sitting in Nacka, Sweden outside the office of one of my clients. My attention is drawn to a Tweet from Richard Gatarski, Weconverse, that points my eye towards a live Bambuser feed from the Berghs School of Communication. Richard is right now streaming the opening lesson for the 2009 class of advertising at […]

  • How to innovate a set of icons

    Innovation is a strange thing. The best of innovations usually happens when someone takes something established from the world of culture and ads a twist or adapt it to future needs. Weiden & Kennedy’s great Honda COG pastiche on Peter Fischli & David Weiss’s art expression ‘The Way Things Go‘ is the perfect example on […]

  • Seduce us or excuse us – 11 ways to bring your brand up to date

    We’re fed up with boring old school advertising. We don’t want your information and rational explanations. We wanna dance, laugh, feel and love. We do not want be treated like idiots! James Dean knew how to seduce people while looking pretty darn boring. But face it. He’s dead and would be pretty out of date […]

  • Sveriges intressantaste talarlista för dig som arbetar med varumärken, reklam och kommunikation.

    Med undantag för något överraskande inslag är talarlistan till The Next Event klar. Jag är så otroligt stolt över att få presentera vad jag tycker är sveriges intressantaste mix av talare inom ämnen som kommunikation, varumärken, marknadsföring, sociala media och reklam. Idag satte vi pricken över ‘i’ på plats när Gunnar Broman, the ABSOLUT man, […]

  • Lighting up graffiti

    In Paris, France there’s a guy named Aïssa Logerot. He makes all sorts of cool industrial design objects. The thing that got me hooked though was this outstanding LED spray can called halo. The photo says it all. I want one. For what I don’t know but that’s generally how I feel about cool objects […]

  • Can XBOX360 Natal really be this good

    About 2 month ago this video below showing the next generation controls for XBOX360 – The Natal – was uploaded to YouTube. It was first showed at the E3 Expo in L.A. The question is – can the XBOX 360 Natal really be this good. I mean, look at how it senses small arm movements, […]

  • Augmented advertising will hype your brand!

    The other day I spotted this video showcasing i-TAG augmented reality toys. It’s the result of a cooperation between toy manufacturer Mattel and James Cameron in order to support the launch of the motion picture Avatar coming in fall 2009. These next generation trading cards comes with a 3-D Web tag, called an i-TAG, a […]

  • Here is the brief – Create a freakin’ cool installation that makes people understand that Audi is the shit!

    The 1937 Auto Union Streamliner and R8 V10 on their way to heaven. That is the solution. Gerry Judah knows how to make people go wow. His 44 tonne, 32 meter high installation outside the entry of the 2009 Goodwood Festival of Speed ties the Audi’s heritage together with their present in an excellent way. […]

  • Stage diving big balls that generate sound makes me smile

    Spotted this wonderful video showcasing a series of round balls that generate different sounds as the audience bounce them around. It’s a great ‘stunt’ performed by Intellijel in collaboration with Danjel Van Tijn at the Siggraph 2009. Give people something fun and innovative to interact with and they’ll do just that. Listen to the audience […]

  • Studenterna på Berghs intervjuar mig i BerghsLive

    För lite mer än en månad sedan bloggade jag om BerghsLive. Idag tog jag Screenflow och filmade av mitt lilla ‘uppträdande’ hos studenterna som också varit med och satt Berghs på kartan i samband med att Berghs School of Communication blev vald till världens främsta reklamskola i Cannes den här veckan.

  • Låt mig presentera the NEXT Event den 8:e oktober av Wednesday Relations i regi av Johan Ronnestam

    Sedan några år tillbaka gör jag då och då gästspel hos Wednesday Relations, ett nätverk för marknadsförare. Där brukar jag ofta tala om internet och hur det påverkar företags och varumärkens sätt att kommunicera i framtiden. Tidigt i våras fick jag frågan från Wednesday om jag inte kunde tänka mig ta ett lite större engagemang […]

  • Göran Adlén intervjuar Johan Ronnestam om framtidens kommunikation i TrendTV

    För ungefär 11 år sedan gick jag in genom dörrarna på IHM business school för att stärka min kunskap inom strategisk marknadskommunikation. Året var 1998 och jag arbetade på Framtidsfabriken med koncept för kunder som Nike Europe, Vattenfall, Bredbandsbolaget, Expressen mm. Ledda av Jonas Birgersson, mer känd för allmänheten som mannen i orange Helly Hansen […]

  • RFID, the next big thing in products…eh…houses…everywhere!

    If you yet haven’t heard about RFID you better click that word now cause in a couple of years you’ll be walking in boots that will either kick you out of the bar or let you pass the queuing crowd. That and what ever you can think of is what RFID will be used for. […]

  • Students get it. When will brands do?

    This year when the students at Berghs School of Communication graduate they sum up their examination exhibition like this: No one reads ads. People read what is interesting. How do we become interesting? We create news instead of advertising. Instead of having a regular examination exhibition they’ve launching a live news channel the 27th of […]

  • Here are two art project that shines a light on life and the internet

    Ok, so you’re an artist studying at an art school. It’s time to graduate and you really wan’t some publicity. What do you do? In Sweden a student named Anna Odell, studying at Konstfack decided to shine a light on how the society handles people that are physical disabled. In her piece of art ‘Okänd, […]

  • Why is the Amazon Kindle DX launched by a bookstore and not a leading media house?

    The Amazon Kindle DX with a 9.7″ screen was introduced earlier this week. Today more details came out from Engadget. It looks like million bucks and I love it. Apart from my personal feelings for the thin thing from the ‘jungle’ it also makes me think that we’re now getting closer than ever to a […]

  • Technology democratized creativity

    The music industry have for many years kept musicians at an arms length mainly because the hard- and software has been to expensive for the everyday musician to buy. On top of that the record companies has owned distribution and marketing. This way they’ve made sure that they make the big bucks while the actual […]

  • The future belongs to cool robots and it scares the hell out of me

    Terminators. Robots created by mankind came to the decision that in order for them to solve their tasks it was more efficient if mankind were extinct. A fantasy or a probable future? The last couple of years I’ve seen lots of videos coming out from laboratories that makes the Terminator future quite possible. I can […]

  • There’s always room for innovation and here are 35 ways of forcing your brand into differentiation

    I often meet people or brands saying everything has been done and there’s no room for innovation in their bransch. Never, no, not in a million years! There is always room for product innovation. Sometimes all it takes is looking at your business from a different perspective. What the iPhone has done to the mobile […]

  • It’s really not that hard to win once you're prepared to make a fool out of yourself

    Linus Omark, the 6th most viewed video on YouTube this week. The 6th most viewed video worldwide on YouTube this week is a video showing Swedish hockey player Linus Omark, drafted 4th by the Edmonton Oilers, scoring in a friendly exhibition game against Switzerland. Linus does what every innovator would do – he dares to […]

  • We’re all digital settlers but make no mistake, we'll keep on moving once there is no more gold

    Where are we all heading. Where will we settle, MySpace, Facebook or Twitter? What technology will win? Will we all become iPhone owners or stick to Nokia? PC or Apple? When will we be pleased? Brands are spending millions and millions in order to understand where people are settling down. Once that knowledge is secured […]

  • Sheep condoms…

    I have a Samsung TV at home. I’ve been thinking of selling it. After seeing this viral that I picked up over at AdAge that’s not possible. While we’re at it. Yesterday I spent the morning at an MSN Innovate seminar arranged by Microsoft Advertising in Sweden. There I had the pleasure of listening to […]

  • Please help Mr John Caswell

    I personally love the little things that makes life more fun. This light switch from designer John Caswell would ad more fun to an otherwise dead object. The only problem is that it’s not in production and John is currently looking for a manufacturer. So, if you know or are one. Build it! As many […]

  • The mobile applications of the future…

    This morning I’m reading an article in Svenska Dagbladet about the mobile applications of tomorrow. It talks about the Swedish Mobile Life project supported by Sony Ericsson, Microsoft, Telia among others. About the same time I’m watching this video below where The Mentalists play a cover on the song Kids by MGMT on their iPhones […]

  • Steve Jobs and Apple will replace the Apple TV with a 10” wireless iMedia remote control.

    The new Apple iMedia? (isn’t it strange that Apples iTunes interface is made for exactly a 10″ screen) All over the net people are buzzing about what will come from Apple the next WWDC event in June. Reports says Apple has ordered a bunch of 10” displays that might be used to build a Tablet […]

  • Skittles innovates their brand through the use of widgets and social media

    Candy brand Skittles have produced some kick ass TVC’s (Skittles leak being one of my favorites) through out the years and now they’re innovating the use of social media within fast moving consumer goods. This blog post started in my head after seeing this discussion below between two of the bloggers I’m following. David Armano […]

  • WWRD – 36 things Ronnestam would do differently if he had control of brand that delivered broadband, telecom and television services

    I am sitting on a plane between Chicago and Hawaii reading Jeff Jarvis book ‘What Would Google Do, WWGD’. (after seeing a recommendation on Daytonas site). This got in me in the mood to write a blog post that gives you my point of view what the big triple play telcos should do differently if […]

  • In order to create something timeless you’ve gotta set Megagoals.

    The Lamborghini Miura – A timeless car What makes an object timeless? Why in some cases do we all end up liking something so much so it rises from being just another thing to instead becoming culture? Certain designs and certain objects has that little extra, they’re like an open fire – we can’t stop […]

  • This is how you turn rational information into emotional entertainment

    Formula one may be the most expensive sport in the world and only a few of us will ever steer one of those super cars. This season a lot of new rule changes has been implemented in order to increase the interest for F1. But how do we, the everyday people understand what those changes […]

  • The Swedish Royal Court makes history as they announce the engagement between crown princess Victoria and Daniel Westling

    Today his Majesty King Carl Gustav was proud to announce that princess Victoria was getting engaged to her boyfriend Daniel Westling. This is cool both because it’s time for the girl to get married and the fact that the King did it on YouTube. It’s obviously not only Barack Obama that has gotten the idea […]

  • Toys that makes me go wow

    When I was a young boy my passion among other things were airplanes. Big ones, small ones, fast ones & slow ones. It didn’t really matter as long as they contained some kind of innovation. Sadly most of my favorite ones were military jets. As with many other fields the army were heading the pack […]

  • Let’s start a revolution – get of the boat and build yourselves a new brand transportation system.

    Let me break it to you right away – the old way of planning and executing communication is slowly sinking into the ocean of well paid consultants that doesn’t do shit for your brand and the best you can do is throw yourselves into the lifeboats, get your ass to land and then find something […]

  • New York Times reinvents online newspaper reading with a new skimmering interface

    Yesterday ReadWriteWeb reported on a new article skimmer interface over at New York Times. It’s a stunning new way to let you quick read the headlines of all the latest news from the Sunday Times. The simplicity of this thing is striking yet genius. And as often before it turns out that content, usability and […]

  • You won!

    Let me tell you how you felt yesterday evening around 5PM in Stockholm, Sweden. Around 5pm you were all sitting on front row in the Swedish theater Rival where the nice people over at Daytona had reserved a seat for you. Along with another 49 nominees and about 500 in the audience you first listened […]

  • 1.5 years has passed since I spoke about 10 trends 2012 at Daytona Sessions and in 1 hours its time again – this time without me speaking.

    The 1st of November 2007 I was invited as one of the speakers at Daytona Sessions Vol 1.. Martin and Rasmus, the founders of Daytona wanted me to speak about digital communication in 2012. Said and done – I pinpointed 8 things that would happen and change digital communication in 2012. My predictions and status […]

  • What the font was that?

    That’s more or less the name of this ingenious new iPhone app that let’s you identify a font purely by taking a photo of it. I downloaded it and tried it – it’s a killer app! As often before it’s Miss Swissmiss that delivered the news about the Whatthefont app.

  • It’s not about learning how to use Social media but instead learning about how to constantly change

    Twitter and microbloggning has been getting a lot of attention recently. Finally companies are learning that Twitter can get your conversation up and running. Companies are getting it. These are words that I’m reading all over the internet on many different blogs, including mine. But I need to make one thing clear. It’s not about […]

  • Controlling your brand with creative excellence

    Who is heading your brand? Does he or she have an understanding for all, and I mean all, steps in the consumer interaction with your brand. The new generation of consumers crave 4 things from their favorite brands. These 4 things was something we found in a global focus group study we did for one […]

  • If you wanna get some brand love tomorrow you better get into the conversation today

    Branding today is about creating a brand platform, then dramatize it and start screaming to people – COME ON AND BUY MY PRODUCT. IT’S GREAT. Of course in a slightly creative and modest manner than that. But it very often about traditional advertising in classic media channels. Branding of tomorrow is about knowing who you […]

  • This is the real problem for SAAB

    I just got back from reading a post on Autoblog about Saab 9-3X and 9-5 officially confirmed for 2009 rollout. And the post is accompanied with the image above. Here lies the SAAB problem. This image is probably number 200490934782 in line that i’ve seen the last years promising me that SAAB is about to release […]

  • Piggyback'n Barack Obama and his message of change

    Pepsi are on top of their game. With the help of R/GA they’ve created a campaign site welcoming Barack Obama to his presidency. They’ve tied the entire campaign site message to their tag line – Refreshing Everything. The idea is very smart – piggy back mr President with your own brand message. On the site […]

  • Bloggers Monday – a network for advertising, communication and new media bloggers

    Yesterday I attended my first Likeminded networking meeting at Scandic Anglais. I’m very glad that I took the time to drop in since there’s so many talented, smart and nice people you end up getting to know. However as I was sitting there I felt there is room for more networking – networking among blogging […]

  • Busting outdoor posters with photoshop stickers

    People have always busted ads but this one where a bunch of ads featuring Britney Spears, Leona Lewis and Christina Aguilera outsmarts the competition in my book. Simply create a pack of stickers with different parts of Adobe Photoshop on them. Head down the subway and start busting. I wouldn’t be surprised if the Dove […]

  • Cables go f#*k yourselves

    I have been looking through videos from the CES 2009 show and apart from the Palm Pre there’s not that many things that makes me go wow! But this new invention that let’s us all cut the cables is fantastic.

  • Soon I'll publish my neuron information brain feed on Brainbook

    Imagine yourselves laid back on a sofa connected to the net working on your latest design project. Only you’re not working with a mouse and keyboard but instead you’re developing the latest designs directly in your brain. Or maybe you’re a scriptwriter who want to create your own underground movie. No problem. Just lay back […]

  • And here comes the Palm Pre

    In 1996 I was very proud of my first Palm Pilot. You might recall them – grey little bastards with a pen so you could write the alphabet instead of typing it with your fingers. I was happy to transfer all my contacts and calendars to my Palm since that would hopefully lead to me […]

  • Objectify, my kind of movie

    I love Industrial design. I love gadgets. I love communication. If this movie lives up to my expectations – then I’ll love the Objectify movie too. Hey. If you’re as eager as me. Sign up to the newsletter on the Objectify movie site.

  • A multifunctional logotype

    Ran into this beauty of a logotype when I was browsing FFFFound today. Innovation in it’s simplest form.

  • Brand and communication predictions for 2009 by Johan Ronnestam

    Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to […]

  • A lovely print campaign from IWC and Jung von Matt

    Oh how I’d love to be in the room when the Creative Directors Daniel Frericks and Götz Ulmer pitch their idea to a 140 year old watch brand. This is a business where people stick by the rules. Big ass photography where the product is the hero. All ads look more or less the same. […]

  • A short story about love

    First, I’m going to find out what she’s like. I’m gonna spend time with her, or around her since I actually don’t know her. What food does she like, white or red wine, does she like fashion, music – what kind of music? Is she into sports and if so, which sport. If not, why? […]

  • The Steve Jobs delivers insights on life at Stanford

    I seek inspiration everywhere. But Steve Jobs and his lifework with Apple is absolutely one my top inspiration sources. Ran into this Steve Jobs Stanford Commencement Speech 2005 on YouTube. Steve shares the highs and low of his life. What strikes me with this one is that Steve in a great way conveys the importance […]

  • More ways to innovate the release of a new music album

    In Sweden, the government has recently voted on a new law that is supposed to make it harder for people to steal music. The lobbying for this new law has mainly been run by old school artist who want to protect their rights to their music. Younger artists that has grown up with the new […]

  • One link for the English guys och en för svenskar – and they're both about Steve Jobs

    Here comes a post that will make you think different. Yesterday I was writing on a blog post suggesting how SAAB and Volvo should think to get out of their problems. The post focused both on product development and marketing. Then today I found one link on Bjornalberts that more or less talked about the […]

  • Why conversational marketing is the communication of tomorrow

    In this recent study Forrester asked people in North America what information sources they trusted. Look at the 2 bottom bars. The least trusted source of information is a company blog and social networking initiatives from a company or brand. Lately I’ve been talking a lot about how communication must shift from event based communication […]

  • Impressed by Google? Fabernovel translates their strategy for you.

    Mashable directed me to this great presentation by French consulting agency Fabernovel. If you’re looking for insights on Google – this is it. In 34 slides Fabernovel has dissected the secrets behind Googles plan to take over the world. Reading this doesn’t only give you an insight into Google, but also into how to think […]

  • You should know what Creative Commons is.

    The other day I wrote (in Swedish) about Germany making their national image library available under the Creative Commons license. Wow I thought. Then today when I learned that Jesse Dylan, son of Bob Dylan and co-editor of the award winning YesWeCan video (produced with IllWilly) had created a video for Science Commons it striked […]

  • Thinking of visualizing things at your next event?

    Then why not be inspired by Jeep. I first spotted this about a year ago. Today when I saw it again I searched my blog. But since I hadn’t posted anything on it – here it is. This is quite an amazing way to use water to create visual effects. A computer controls how water […]

  • Vad kan Sverige ge bort under Creative Commons licensen?

    Läser idag på Slashdot om ett fantastiskt initiativ från tyska staten. Man har bestämt sig för att donera 100 000 bilder till tyska Wikipedia under det tyska Creative Commons “Attribution-Share Alike 3.0” avtalet. Bilderna sträcker sig från 1860 till nutid. Tydligen är det här bara början. Målet är att dela ut över 11 miljoner bilder! […]

  • A book about typefaces that makes you go wow!

    Snow, food and wine. That’s why I haven’t been blogging away the last couple of days. I’m in the Swedish ski resort Tandådalen with my oldest daughter Ebba. I could not resist however to post this video showing this ABC3D pop-up book by Marion Bataille. It’s a true  beauty and shows how innovation really makes […]

  • Branding. Lesson one by Honda.

    Its amazing how Honda continuously innovate their brand message. Don’t you think?

  • Joost launched for iPhone but they've stopped 3G watching for now.

    Today I installed the new Joost iPhone app released this friday. I’m amazed beyond explanation. This single app will change mobile TV. It’s the first application for a mobile that lets you watch full length movies. And you get to choose from any of Joosts +46000 videos. What strikes me is the fact that my […]

  • Videogame + urban sport + music + innovation = viral spread

    This video below got the ingredients you gotta have to cook that viral soup. It opens up with a quick association to one of the world most sold (and best) games – Guitar Hero. The sign also promotes that the video is about music – Prisoner of Society by The Living End. Shortly after the […]

  • Ocarina shows why it's not about having MMS in your iPhone

    When the iPhone was launched people were judging the new mobile by its content. Well, by now I think most people has understood that what’s in there from start is not the thing, its what creative people will do with the technology that matter. The new application Ocarina, the second iPhone application from Silicon Valley […]

  • So you think Minority Report is a fantasy?

    Well, think again. Here’s the G-speak spatial operating environment from Oblong Industries. Finding traffic from Daytona’s del.icio.us account led me straight to the source.

  • How much longer can online advertising play hard to get without clients waking up?

    I have spent the last hour looking through some of the latest additions to thefwa.com. What strikes me is how stunning most production are right now. The quality of the latest things released by agencies worldwide is amazing. Its also extra fun to see that a lot of the campaign sites has been produced by […]

  • Eniro – Tänk om, tänk nytt och tänk annorlunda

    Svenska Eniro kämpar om svenska sökmarknaden. Google, Live och Yahoo visar dock inga tecken på att tappa allt för mycket trafik, särskilt om man sätter det i relation till den mängd traditionell reklam Eniro formligen sprutar ur sig? Någon som sett en annons på stan för Google? Varför ser vi inte mer innovation kopplat till […]

  • Dion Hinchcliffe show you the innovation opportunities

    Saturday. Got my sister’s kids over. After 20 books, 10 songs and probably 10 extra visits to the toilette (without result) before the little devils finally fell asleep there’s really no room for blogging. But while waiting for one of them to fall asleep I found this great visualization of innovation opportunities on Dion Hinchcliffe’s […]

  • Boligan won at SIME but Booli is a winner in my heart

    Boligan, a site that challenges established real estate sites like Hemnet online walked of the stage with the prize for Best Internet Strategy. It’s a pity though that Booli wasn’t even among the nominated. A better site, a better strategy and a more modern way of implementing technology.

  • Amazon frustration free packaging adds consumer value and secures my future relation with my kids

    I criticized the jungle branded company a couple of days ago because of their new shopping experience. Now I’m going to send them of on a rocket to my 7th heaven. This video shows a new feature that they are implementing on their big sellers – the Amazon Frustration Free Packaging. Wow. That’s all I […]

  • Can extreme differentiation turn anything into luxury?

    Danish Brewery, Jacobsen Brewhouse has released the most expensive beer in the world. This little drug is called Vintage Nr. 1. The price tag is €261. It’s funny. Neil French, legendary copywriter created a campaign for Singapore Press Holdings that was to prove to clients who believed that beer could only be advertised on television, […]

  • 3 dimensional navigation by Microsoft Research

    Microsoft Research is obviosly a pretty cool playground. At first glance you might think this is another video of Microsoft Surface, but it’s not. This new 3D monitor/touch screen is called Second Light and it at least makes my brain go wild. Imagine what you could do with this thing if you had one to […]

  • Amazon is stepping out of the jungle only to fall into a trap.

    For years people have been wondering – when will Amazon redesign their site. Of course it’s been changed in small iterations over the years but all in all it’s not that far from what they launched in 1995. Amazon is absolutely one of the best example of a formula one shopping experience from a social […]

  • True, true.

    If you’re heading a brand. Stop with everything you do. Head over to David Armano’s blog Logic + Emotion, cause the post that follows this illustration above might do a lot of good for your future career.

  • Apple doesn’t even seem hurt by that clean uppercut from Microsoft. But then again, who would have thought that.

    So the fight continues. I’ve written about Microsoft getting back on Apple a couple of times before. In my first post on the subject I especially commented on the fact that before Microsoft starts to spread the dollars they should take care of their product. Vista just doesn’t do it. According to Gartner only 6% […]

  • The tip that will safe your life…or at least your files

    I have spent the last 14 years making sure I don’t loose my files. Work, offers, project plans, cv’s, mails, photos, music etc. Everything that is valuable has a certain place on my computer. Loosing all these things would be a disaster, so I back up, burn DVD’s, hide copies here and there. But the fear […]

  • Communication is easy. It's the branding that is hard

    Right now I’m in the middle of some planning work for a Swedish brand. I’m spending quite a lot of time trying to understand their products, their target group and especially their brand. When I’m working I like to keep a drawing pad close to me so that I can write down and doodle on […]

  • IKEA makes me wanna go to sleep

    It’s sunday evening. I wanna sleep. And this nice ad from IKEA Canada finally makes me shut down and get to bed. But before I do I gotta share the piece with you as it proves interactivity is always appreciated even thought it might not be digital. The idea “So comfortable, you’ll need shorter bedtime stories” has […]

  • Slutsnackat

    Kontaktmannen reflekterar under morgonen över debatten kring övergångsställesfigurens kön som tydligen blossat upp igen. Som vanligt är Kontaktmannen lika obstinat och onyanserad som vanligt. Och det är härligt! Den här bloggen rekommenderas med värme. Men, till saken. Låt oss en gång för alla ta slut på den här diskussionen om ‘Här Går Man’ ska vara […]

  • “advertising is the price companies pay for being unoriginal”

      These are the words of Industrial designer Yves Behar, founder of Fuseprojects while talking at TED. Among other things Yves has designed the OLPC. (One laptop per child project). So, is this true? Well, I don’t entirely agree. But I do think that promoting a product that doesn’t live up to the standards of […]

  • The worlds best independent music service is launched and it's Swedish

    Today Swedish start-up Spotify has launched their music service that has been in Beta for quite a long time. In the morning they were spreading the news that they had signed groundbreaking licensing deals with companies including Universal Music Group, Sony BMG, EMI Music, Warner Music Group, Merlin, The Orchard and Bonnier Amigo.  Spotify is by far the best […]

  • Art Lebedev Studio innovates

      Fuck the rain. A creation by Artemy Lebedev founder of the design agency Art Lebedev Studio. I first noticed these guys back in 2004 when I used the Ardeæ folding chairs, one of Arts own creations, as a mood image for a BRIO pitch. I found myself loving the broad variety of projects found […]

  • Mobile + GPS + Camera + 3G + social networks = Live tagging

    Richard Gatarski wrote on his blog earlier today about a new iPhone app called Sekai Camera. It’s so cool so I just had to spread the news. The Sekai Camera was presented by TonchiDot on TechCrunch50 earlier in september. This new app makes it possible to combine online data with offline positions. Basically, if you […]

  • Swedish artists Timbuktu launches new song with Dregen on Pirate Bay

    Timbuktu is one of Swedens most famous artists. Together with Dregen, famous for being the guitarist in Swedish punk rock band Backyard Babies he is launching his latest single on Pirate Bay. When you enter Pirate bay today, you’re welcomed by the image above that has replaced the Piratebay ship. A click takes you straight […]

  • This man thinks different

    On stage was a man called Mattias Östmar, founder of PRfekt. I’ve never heard about the guy before but what came out of his mouth as he did his presentation was extremely interesting and especially innovative. I’m a big fan of people who have been thinking about something for a long time and decide to […]

  • 'Actroids' are here and they're scary

    About a month ago I wrote a post on Actroids and how they will be the tool of future art directors. Then today I found this YouTube video showcasing Emily that explains to us what Image Metrics is. The thing is, Emily isn’t really a real woman, she’s a 3D generated actor – an Actroid. […]

  • 'Actroids' will be the puppets of future art directors

         I know. This girl isn’t really competing with real actresses…yet. But in 10-15 years time, powerful computers, 3D software as easy as textpad and downloadable models with different voices to go will become the must have tools for every Art Director out there who is looking to fulfil his/her new idea for a TV commercial. […]

  • Halo-inspired Toyota commercial for Prius

    Well, that’s another way of creating a TV commercial for a hybrid drive car. It sure got my attention. By AB5TRAX

  • How to innovate a album cover using typography

    That’s exactly what Funki Porcini’s has done when they have designed the cover for their new album Fast Asleep ILoveTypography served and I recieved.  

  • Implement "Ideastorms" on any company

      Some companies get it, some don’t but now at least it’s easier for you to do something about it.   Dell hosts this fantastic site called Ideastorm where they invite everyone to be involved in their products and services development. The site allows anyone of us to post ideas, then the community (including you) […]

  • BMW innovates

    Nothing impresses me like a company that has found out exactly what they should do to build their brand and then sticks to the formula. I don’t drive a BMW but I must say these guys from Germany are not far from making me into a customer.   Their brand has been closely connected with innovation […]

  • Why the Eurocup 2012 will be broadcasted on Socialtelevision.com

    Right now people all over the world tune into Eurocup 08 in Switzerland/Austria. I live in Sweden, so TV4 and Canal+ are the channels of my choice since they are the ones holding the rights to the show. They paid a shitload of money for it. This will not be the case in Eurocup 2012 […]

  • …and here is the Apple iPhone 3G commercial

    As fresh as it comes. Apple already published lot’s of info on the iPhone 3G.    

  • Football Freestyle SM has come to an end

    Let me tell you about our latest campaign for Stadium. This fall we were challenged by Stadium (Sweden largest sports retailer) to create an online campaign for the Swedish championships in Football Freestyle.  This project is extra dear to me as Stadium really listened and we got them to try social media in the way […]

  • iPhone Earth

    Met a guy today that said: “iPhone is kind of overrated, it’s just like another mobile but not as good” What he and a lot of other people don´t understand that it’s not about the phone, it’s about the open platform, the touchscreen and motion sensor. This is a cool example of both of them. […]

  • Twingly creates screensaver to visualise their "power"

    I visited Twingly today to see the rating of my Whiskyblog when I noticed this little screensaver. Unfortunately it’s only available for PC users. But it seems like a pretty cool thing. The Twingly screensaver is visualizing the global blog activity in real time. With Twingly screensaver you get a 24/7 stream of all (viewer […]

  • Shopping experience of tomorrow

    Quick note from London. As always I’m on the look-out for new gadgets. This time it led me to the Apple concept store on regent street. And as expected I didn’t find anything new since Apple seldom surprise you instore. The new things turn up online first. But what did make me go wow was […]

  • A short list that makes you think: How do I consume things

    One of my daily reads – the David Report Blog posted a short one on a new book called The Marketer Who Went Off Consumption by Gaurav Mishra. One of two cool things with the book is that it is a year-long blog-as-a-book experiment in why we choose to consume. Basically Guarav decided to go ‘off consumption’ for a year and […]

  • I don't speak Japanese, but I do speak innovation

    Don’t know what I was looking for when I bounced into a page about customized scooters. Check them out at Pinc Tentacle.  

  • Just when people learned reflection

    Great communication is made by people who go their own way. And what’s cool with this latest ad-campaign by Apple for the new iTouch is that they do exactly that. When everyone around the world go crazy for drop-shadows and reflections (much inspired by Apple) these guys led by Steve Jobs turn 180° and introduce […]

  • One TVC, One actor, 3 languages. This is our latest work for Ladbrokes

    Tomorrow our TVC for Ladbrokes goes live on TV in Sweden, Norway and Denmark. The brief was to position Ladbrokes as the main challenger to the monopoly in Sweden. . Two of many cool features. – Ed Stoppard who plays the lead role in the TVC is english and doesn’t speak nor Swedish, Norwegian or […]

  • Creatives begin by asking questions

    After reading a great presentation about improving interface design I ended up on Garrett Dimon’s site – The author. Once there his latest post got me to install a widget for the first time in ages. The widget is called “The Big Questions” and is a great mind opener for everyone who is involved in […]

  • Wikipedia on Barack Obama is 15,4 meters tall (43602px). Is that a new world record?

    I’m working on a presentation about digital marketing and as I’m gathering information on Barack Obama’s great digital campaign activities I stumbled upon the Wikipedia page about Mr Obama. And DAMN, these PR guys of his has done a great job of filling this page with information. I used Paparazzi (note, a little software tip […]

  • Yahoo provide the Pipes. You provide the idea.

    A while back I posted an open question asking for an application that could provide me with mixed RSS feeds. Well, now Yahoo has launched an ultra cool tool called Yahoo Pipes. Pipes is basically a powerful tool that allows you to aggregate, manipulate, and mashup content from anywhere around the web. What really stands […]

  • 12 things about iPhone and one about me

    I’ll start of with me. I’m off on holiday for a week. So don’t expect any posts the next couple of days. 12 things about iPhone. ReadWriteWeb got a great post on 12 future apps for your iPhone. It’s a great read and certenaly gives you a good idea why iPhone is changing the mobile […]

  • The White Glove Tracking project turns Michael Jackson into a viral

    Today I got a link from Ya-sin, leading me to a YouTube movie where Michael Jackson performs Billie Jean…with a HUGE white glove. This is social networking at it’s best. On May 4th, 2007, the White Glove Tracking team asked internet users to help isolate Michael Jackson’s white glove in all 10,060 frames of his […]

  • Netvibes Ginger launched yesterday

    I’m back at work after 4 days of moving into a new house. So this post will be a short one! Yesterday Netvibes (my favorite RSS aggregator) launched their new Ginger platform. The new Ginger platform includes a lot of changes that will make your Netvibes experience better. But the most important and interesting one […]

  • Mr Sagmeister innovates the blog format

    I posted earlier on Stefan Sagmeisters new book Things I’ve learned in my life so far. Now he has followed up the book with a website/blog where he’s asking everyone to contribute. It’s a smart and innovative way to create an integration with the book idea but also to invite everyone to continue the story. […]

  • Will illwilly win it for Barack?

    Don’t know if you have visited the campaign site for Barack Obama? It’s an impressive showdown in distributed social advertising. The site, designed in a typical Web 2.0 style features tons of information on how to get involved in the campaign for Barack Obama as the next president of the USA. Among other things there’s […]

  • Polaroid is eh…back

    This is soo fun. Polaroid were getting a lot of attention at the Las Vegas Consumer Electronics Show for their latest mobile printer. This little thing fits into your pocket. So when you’re on the road and you’re snapping a great shot, get your mobile polaroid and print on demand. Well, before you know it, […]

  • Handmade 'litterary' animation by Japanese students

    This is nice. Or at least could be in an ad. I’ve seen quite many of these the last couple of months so I’ll expect something like this in a Swedish TVC anytime soon (Swedish TVC’s pick up trends fast)

  • The Crunchies Award winners announced

    The 2007 Crunchies is a competition and award ceremony to recognize and celebrate the most compelling startups, internet and technology innovations of the year. The final results was posted on ReadWriteWeb minutes ago. This is the list to read if you wanna have a clue what’s the future online.

  • Isn't this a cool girl

    We were looking for cool things on YouTube the other day in the agency. This movie with a puppet girl in oversized format controlled by a large group of people turned up. It’s beautiful and innovative.

  • A bike for the guys at Davos to consider

    This is genius. It’s a bike called the Aquaduct and it’s a pedal powered vehicle that transports, filters, and stores water for the developing world. The Aquaduct was the winning entry in the Innovate or Die contest put on by Google and Specialized. The contest challenge was to build a pedal powered machine that has […]

  • An insight into the conceptual work behind the Beijing 2008 Olympics logo

    Everything you create starts with an inspiration from an earlier event in your life. You might have seen something, heard something or experienced something. Now we know what the inspiration behind the logo for the 2008 Olympics was. Thanks AdArena for sharing this with us!

  • Look what happens when Range Rover understands the benefits of an open iPhone OS

    This is fantastic. Range Rover has taken on Apples challenge to develop new application for the iPhone. They’ve simply made it the command center of their future cars. This is mobile 3.0. Sony, Nokia, Motorola and other traditional (feels great to write that) mobile manufacturers. Watch out…or watch this. This one first turned up at […]

  • Of course I want a thinner one

    When, when can I get it…

  • A great SEO source

    Search engine marketing is the shit if you wanna make sure your site/product/service is found on Google and other search engines. Aaron Wall, a SEO consultant has written this PDF book that you can buy of his site for 75$. While big companies happily pay him $500 hourly fees to solve their search engine ranking […]

  • HP, Wetpaint and Jake Burton made me contribute

    It’s funny what makes you tick. I was reading this post on ReadWriteWeb today when this banner caught my eye. Initially it caught my eye cause I wanted to find out what HP was doing. It turned out they was using the Wetpaint wiki tool for a campaign targeted towards smaller and medium sized companies. […]

  • Varsågod. Here are my Netvibes feeds

    I read somewhere that ‘sharing is caring’. So, I thought why not start 2008 with a gift to the readers of my blog. I’m using Netvibes as my startpage to keep track of things I’m interested in. My life wouldn’t work without my feeds. Thanks ALL of you that spend your time writing the things […]

  • 7 rules of design

    Daniel, one of our Art Directors at Foreign provided me with this simple, yet genious set of rules to follow when creating great design. Something he got from his teacher at Art School. Hope it comes in handy.

  • A WWF billboard I wish I did

    Isn’t this a beauty from WWF? Wouldn’t work in Sweden though…we’re covered in darkness and misty clouds.

  • Wink at new competitor to Spock

    I’m up early watching BBC Click. A TV show about digital stuff. Not that great, but their Internet tips are usually ok. Today Wink.com made me spend some time online the first day of the year. This morning they sent me of to Wink.com. Wink is this people search engine that makes it easy to […]

  • My predictions for 2008

    ReadWriteWeb wrote an interesting post about their 2008 web predictions and urged others to do the same. So, here I go. I could write about 40…but I’ll keep it short…and the order of the predictions does not have any importance for when and if they will occur 1. CSS replaces Flash in online campaign sites […]

  • The pacemaker launch is coming closer

    I’m soo much looking forward to the launch of the Pacemaker in February. Pacemaker is this revolutionizing portable DJ system packed with all the professional audio manipulation features you need to DJ where ever you go. What’s stunning with it is that it’s not only a DJ system. It’s a truly innovative gadget in terms […]

  • Ipod earrings

    Yesterday we had our annual Christmas party at Foreign. Ulrika, one of our AD’s was smartly dressed with earrings to match. Ipod Shuffle clipped on to her ears. Fantastic usage.

  • Creative Japanese TV Shows – Here's human tetris

    Japanese people seem to have a very special sense of humor…and creativity. This human version of Tetris is just great.

  • This is experimental BUT great advertising

    Got this one from the Fallon Planning blog. And it’s so grabbing that I found myself watching the full 7 minutes. Brief Create an online viral video that shows peoples love for the Burger King Whopper. Problem We cannot tell people what a great product The whopper is, we have to get our customers to […]

  • How to convince someone that Internet has and will continue to change our lives

    I still meet people every now and then who are skeptical towards the Internet and what impact it has had and will have on our future. Being a true internet evangelist I off course try to save them and turn them into believers. But as I bring my arguments forward people start to think I’m […]

  • How to innovate a champagne cellar

    I like wine. I like whisky. I like champagne. Now I’m in love with storage of the liquids as well. Found this wonderful new champagne “cellar” over at Goldarths, one of my favorite luxury blogs. It’s made by Veuve Clicquot and is called Vertical Limit. It is a champagne cellar designed by Porsche Design Studio. […]

  • We got Swedish newspaper Aftonbladet covered

    This morning we launched our (Foreign’s) latest campaign for Com Hem, one of swedens leading telecom companies. The campaign has been building for a couple of weeks with teasers towards todays Lucia campaign. On Aftonbladet.se, Swedens most visited newspaper, visitors will enjoy a Lucia celebration and then the possibility to forward this to friends via […]

  • Björk – The Innovation Girl

    The girl from Island – Björk, obviously has the right touch. Through the years every now end then Björk turns up in new videos and movies. Although you might think this and that about her music you must agree that she is always ahead of the crowd when it comes to creativity and innovation. Here […]

  • Celebrate St Lucia tomorrow…on Aftonbladet

    Tomorrow morning Aftonbladet will introduce a brand new format on the first page.  We’ve done some work for Com Hem. And as a result of that Aftonbladet has done some changes to it’s first page. Happy Lucia.

  • The success of Virgin obviously not based on luck

    Great entrepreneurs have always inspired me. And Richard Branson is definitely on my top 10 list. That’s why I wasn’t surprised when Lars, one of our Art Directors at Foreign, tipped me about this new safety video Virgin America has produced. They’ve teamed up with world class illustrators and created a brand new way of […]

  • An innovative christmas gift for friends who enjoy wine

    Etienne Meneau has designed this beautiful innovative wine decanter. They’re 65 cm high! Fill these with some cool liquid fluids and you’ll have yourselves a nice sculpture. Standing, lying on the side, up side down glued to something. Possibilities are endless. Video Anything to do with communication? Sure do. It’s innovative and innovations spread themselves […]

  • Mixed RSS feeds anyone?

    A cure for my 194 feeds and 32 tabs in Netvibes? One of the things that makes Facebook really good is the way they mix news. Meaning they don’t differentiate between news, people, activites, posts, photos…I can go on for ever. Instead the just list it based on when it happened. This drives traffic since […]

  • 2007 Year in Review over at ReadWriteWeb

    Over the next few weeks ReadWriteWeb will summarizing what’s happened in 2007 – and what to look forward to in 2008. They’re starting with the Web Office, a market that underwent a lot of changes this year. This is a series of posts that you should’nt miss. ReadWriteWeb is absolutely one of the top blogs […]

  • Prisoners rock the pants of Michel Jackson

    If you haven’t seen this wonderful movie from the Phillipines. Then do. It will ROCK your pants of. These guys are 1,500 plus CPDRC inmates of the Cebu Provincial Detention and Rehabilitation Center, Cebu, Philippines at practice! Note that the Video has 9,171,772 viewings! Someone release them NOW!

  • Ship Ohoy, here comes the street brands.

    When brands out there stay on firm ground, street and surfing companies takes branding to the high seas. In Amsterdam street G-Star Raw brand has built a boat that travels the canals of the Dutch capital. More on the G-Star Raw ferry on Dezeen  My favorite though is Quiksilvers The Crossing. I remember when I […]

  • The 2007 Crunchies Awards now open for entry

    Do you wanna keep track of the year’s most innovative technical, creative and business accomplishments of key companies, products and people. GigaOm, Read/WriteWeb, VentureBeat and TechCrunch announced yesterday that nominations for the 2007 Crunchies Awards are now open. And since all four of these companies are constantly in the forefront of what’s hot and new, […]

  • Go Create…some food

    “Food combines with each other when they have major flavour components in common.” For all you creatives out there who wanna get loose in the kitchen and not follow any recipes. You should pay Foodpairing a visit. The site has what they call a foodpairing tree. You choose one ingredient and then the site maps […]

  • Get me one of those "clay" printers

    This cool video shows how designers at Volkswagen makes ideas come through. It’s the new Tiguan that is coming to life.

  • What can old established marketing models teach us who work with the advertising and communication of tomorrow.

    A possible solution to that question made me go up 02:19 this morning and adapt one of the oldest and most established models to the world of online communication. I’m talking about the classic consumer adoption process that divides the consumer into five groups: Innovators, Early adopters, Early majority, Late majority and Laggards. This old […]

  • Speed polls on Ask 500 People

    Ask500People.com is a brand new web 2.0 service where people can submit a poll of any choice. The questions are then answered in real time while you are watching on the website. Democracy? Maybe not yet. But future elections will be a lot more exiting if this is how they are handled. It’s well worth […]

  • I'm a fan of the Flying doggiestyle.

    Have you heard about Flying Dog Brewery? No. Well, then it’s about time you do. Flying Dog is this kick ass brewery founded by copywriters, illustrators and advertising professionals. Their attitude is raw, fun and very unique in the business of brewing beer. What Flying dog is doing different is basically just that. They’re doing […]

  • Blossa Julglögg. It sure looks nice, but what the hell is?

    Packaging design like this makes me proud of Swedish traditions. Every year as christmas approaches Swedes drink Julglögg. It is sort of a gathering where you meet up with old friends and eat Lussebullar and drink Julglögg. The Julglögg is a kind of spirit that is filled with sweet stuff. You buy it, warm it […]

  • H&M Viktor & Rolf Shortlisted in Eurobest

    The Viktor & Rolf campaign Foreign produced for H&M is shortlisted in Eurobest. Goodie!

  • Premiergoals.com is live. We're bringing football to China

    A couple of weeks ago one of my startup’s, PremierGoals.com was launched in China. About one and a half year ago, me, Henrik Barck and Claes Bourghardt set out on a mission to bring football to China. Our idea was to gather some of the best teams in the world and build a football portal […]

  • Wow, let’s interact with Elle MacPhersons intimate underwear

    Elle MacPherson made people blush during the New York Fashion Week this year. Behind the solution is a company called Freeset. They have developed a really cool interactive visual system that tracks full body movements in real time. Humanlocator as it is called allows consumers to actively participate in and interact with advertising. At the […]

  • My Customized Diesel Fragrance has delivered

    A couple of weeks ago I found the site The Diesel Factory. A site where you can customize your perfume. Yes, you heard me right. Diesel has created a site where the visitors can customize the packaging of their latest perfume – Fuel for life. I off course ordered a bottle of mens perfume to […]

  • Call of Duty 4 reviewed by Putin, Kim Jong II, Ahmadinejad, Castro and Qadaffi

    Activision has some brains and balls. In an attempt to spread the word (it’s working) that Call of Duty 4 is now available for XBOX 360, Playstation 3, PC and Nintendo DS a site has been published where the worlds great leaders all have reviewed the game.The site that is called World Leader Reviews has […]

  • Leafs identified with Pantone

    Chris Glass did the coolest thing last autumn. He patiently picked one leaf after another from one tree to produce this wonderful set of Pantone colors. [singlepic=6,300,] Chris comments: “I’m obsessing over all the maples that are turning slowly this season-their tops red, fading to green. So much that I felt compelled to collect samples […]

  • Google SketchUp made us buy a new house

    Me and my girlfriend bought a house yesterday in Täby, Sweden. And it was Google SketchUp that forced us. The house looked kind of boring on Hemnet (a site where you browse for objects) but it was in our price range. So, what the heck, we’ll go there and take a look. Once there, the […]

  • Porsche Cayenne now with Hybrid power…in the US

    You won’t see this instrument panel in Europe for quite some time. It’s funny isn’t it. No one has give a sh*#t about the climate “over there” until suddenly the price on gas goes skyrocket. What happens, Porsche Cayenne is launched shortly after as a Hybrid. Can you get it in Europe? Of course not. […]

  • Chemical Brothers got a grip on digital communication

    Chemical Brothers has a new video blurring out there on the World Wide Web. And I think you should see it 🙂 [singlepic=5,150,left] This is the communication of tomorrow. You read this, you look at the video…and the music is spread…not through ads, MTV, print or other sources, but through network of “likealikes”. Then if […]

  • Let's design more and better

    Thinking about how to fit design into your business. Follow this link to a wonderful and insightful with practical ideas and real-life examples of just that. Found it over on the SwissMiss blog.

  • Innovative Music video from Arcade Fire

    Arcade Fire has produced a cool little promo site for their new album Neon Fire. It’s an innovative way to use interactive video. No square boxes and no timelines. Just music and you. Check it out here ›› More about Arcade Fire here ››

  • Internet is changing the world…but we need to do more for our kids

    Richard Gatarski published a set of movies on his blog yesterday. One of them is called “Did you know 2.0” and it was first created by Karl Fisch & Scott McLeod for a high school in Colorado (USA) to start a conversation about what students need to be successful in the 21st century. If you […]

  • Wise words on Design

    Another FFFound image. Sounds easy, doesn’t it?

  • I Miss .Gif

    Saturday morning. About to head downtown for a strole with my youngest daughter Linn. Just before leaving I browsed some RSS feeds in Netvibes. Ended up on admiring these lowtech animated .gif on FFFound. .Gif is almost extinct nowadays so stuff like this make me remember 1996 when everything was about compressing, web-safe colors & […]

  • I think I can beat Mike Tyson…or Photoshop…or Aperture

    It seems that there are some cool apps being made solely for the new OS X Leopard update from Apple. Naked Light is absolutely one of them. Naked Light is a new imaging tool that throws away antiquated concepts like pixels; layers; 8-bit color; and destructive, non-re-editable filters and operations. Instead, compositions in Naked light […]

  • I'm in to skiing…and now I'm into Indigo

    Since I was 2.5 years old one of my true natures has been snow and things you do on top of it. The last couple of years has been about to much work and to little skiing and snowboarding. Indigo is a new line of skis + accessories handmade in Germany If I can get […]

  • Prediction nr 6 for 2012 seems to become reality sooner than later as Google announces their mobile OS

    Last week I spoke at Daytona Sessions about what would shape digital communication of tomorrow. I suggested 10 things. Nr 6 was my prediction about mobile phones. Basically my whole point was that Apple, Microsoft and Google would take the market leader position as phones will no longer be phones but instead mobile computers that […]

  • Talking at Daytona Sessions…in Swedish

    Last night I held a speach at the Daytona Sessions about the communication of tomorrow. Actually where digital communication is in 2012. Here is the video recording of it. Enjoy! The presentation | View | Upload your own Part 1 Part 2

  • 20 years later and Tony Hawk is still the man!

    When I grew up I spend quite many days snowboarding, surfing and skating. One of the skate-heroes back then was of course Tony Hawk. Well, he still rips the shit out of anyone! You ROCK Tony! Tony Hawk At Soggy Bottom on ShredOrDie.com

  • FC Barcelona have unveiled the design of their new Camp Nou stadium by Foster + Partners.

    Barcelona, owners of the Camp Nou, one of the coolest Football stadiums in the world are about to rebuild their stadium. And the new one is a KILLA! Find all the information where I found it, at the Dezeen Blog.

  • I used to Skateboard

      So, when I found this extraordinary gallery at Notcot I just had to tip about it. You rarely see sports portrayed in a way that is good looking. But this is stunning! 

  • Condom advertising doesn't get any better than this

    Ogilvy Redcard Singapore delivers a stunning idea for Durex condoms. It makes you wanna fuck…with condoms!

  • Innovative Grafitti

    Alexandre Orion innovates graffiti. But obviously you’re not allowed to help cleaning up public spaces.

  • This guy knows Lego

    Andrew Lipson has a beautiful collection of Lego creations on his website.  This interpretation of Eschers “Relativity” is my favorite. A truly innovative way to use lego. Read more about it on Andrew’s website.

  • Diesel, the Innovator

    Here’s a clip that really impresses me. Diesel, fashion brand innovates with a 3D hologram catwalk.